Cooler Master

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A Taiwan-based computer-hardware brand known for PC cooling systems, cases, power supplies, and gaming peripherals.

Last updated August 31, 2026

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First read: Nov 4, 2026
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Overview

Cooler Master is a Taiwan-based computer-hardware manufacturer and consumer brand established in 1992. Its business is centered on the components and accessories used to build, cool, power, and operate personal computers. The company is particularly associated with CPU coolers, PC cases, cooling fans, liquid-cooling systems, power supplies, laptop cooling products, keyboards, mice, headsets, and gaming monitors. The company operates both as an original equipment manufacturer and as a direct-to-consumer brand. In its OEM role, it has produced or supplied cooling-related hardware for other technology companies, including graphics-card cooling products for Nvidia, CPU and graphics cooling products for AMD, and motherboard heatsinks for EVGA. Under the Cooler Master name, it sells finished products through international distribution and retail channels aimed at PC builders, gaming customers, enthusiasts, and system integrators. Cooler Master's identity developed around the practical problem of removing heat from increasingly powerful computer components. Its product range expanded from cooling hardware into complete enthusiast-PC infrastructure, including chassis design, power delivery, airflow management, and peripherals. The brand's cases and cooling products have been used in both mainstream DIY systems and higher-performance gaming computers. The Hyper 212 family became one of its best-known air-cooling lines and was widely recognized as an accessible upgrade from boxed or stock CPU cooling solutions. The company has also pursued gaming and esports positioning. It created the CM Storm subsidiary brand in 2008 for gaming-oriented peripherals and developed products through relationships with esports organizations, including Mousesports and Frag Dominant. CM Storm products included gaming mice, mechanical keyboards, and headsets. Cooler Master later consolidated its product activity under the main brand, and by 2018 it was no longer selling products under the CM Storm name. Cooler Master's scope has continued to broaden beyond traditional PC components. Its portfolio includes configurable gaming headsets supported by the Portal software application, esports mice, high-capacity and high-performance liquid coolers, and large-format gaming displays. In 2024, it introduced the 57-inch GP57ZS gaming monitor with dual-ultra-high-definition resolution, mini-LED technology, and variable refresh rate support. The company also participated in the KFConsole project, a promotional and technology partnership with KFC that resulted in a console-style gaming product announced for launch in 2020. The company is headquartered in Taipei and has a manufacturing facility in Huizhou, China. It has maintained international offices or operating locations in North America, Europe, Russia, and Brazil, including locations reported in Fremont, Chino, Eindhoven, Milan, Paris, Augsburg, Moscow, and São Paulo. Cooler Master has sponsored major esports events and has received product-design recognition, including iF product design awards. Its present market position is that of a broad, internationally distributed PC and gaming-hardware brand combining component engineering, enthusiast styling, and mainstream accessibility.

History

Cooler Master was established in Taiwan in 1992 as a computer-hardware company with a strong emphasis on thermal management. Its early and continuing technical role includes the design and manufacture of cooling equipment for computer manufacturers as well as products sold directly to consumers. This dual position allowed the company to participate in the supply chain for major hardware makers while building an independent brand in the PC enthusiast market. The company became associated with the components needed to manage heat in personal computers: CPU coolers, graphics-card coolers, heatsinks, fans, and related airflow products. It subsequently expanded into PC cases and power supplies, allowing it to address several interconnected parts of a custom-built computer. Its cases and cooling systems became particularly visible among DIY builders and gaming-PC users, while its power-supply range broadened the brand's role from thermal management to system infrastructure. Cooler Master's OEM activities have included cooling devices and heatsinks supplied for other companies. Reference material identifies Nvidia, AMD, and EVGA among the companies connected with its OEM work, covering graphics-card coolers, CPU and graphics cooling products, and motherboard heatsinks. Alongside this business, Cooler Master Technology Inc. marketed products to consumers under the Cooler Master name. A major part of the brand's consumer history is its expansion into gaming. In 2008, it created CM Storm as a subsidiary brand focused on gaming peripherals. CM Storm's products were informed in part by research and relationships involving esports organizations such as Mousesports and Frag Dominant. The sub-brand introduced the Sentinel Advanced mouse in 2009, featuring a programmable OLED display; the QuickFire Ultimate keyboard in 2012; and the Sirus S gaming headset in 2013, with an inline control unit for volume adjustment and microphone muting. By 2018, Cooler Master had discontinued sales under the CM Storm name and had effectively returned to a unified main-brand presentation. The company marked its twentieth anniversary in 2012 with the inclusion of a Captain Cooler Master figure with some purchases. Its product portfolio continued to expand into headsets, mice, and software-supported gaming accessories. The MH670 headset, cited in 2020 reference material, could be customized through the company's Portal configuration application. Cooler Master also remained active in the esports ecosystem through sponsorships and event partnerships. Cooler Master has periodically used collaborations and unusual product concepts to extend its visibility beyond conventional PC components. The KFConsole was developed through a partnership with KFC and was presented as a console-style gaming product, with a reported launch in December 2020. The company also adjusted the applicator design of one thermal-interface product in January 2020, explaining that the new broad-tipped format would be less alarming to parents than the previous syringe-shaped applicator. Manufacturing and international distribution have supported the brand's global reach. Its headquarters are in Taipei's Neihu District, with a manufacturing facility in Huizhou, China. Reference material also identifies offices or branches in the United States, the Netherlands, Italy, France, Germany, Russia, and Brazil. Cooler Master has received design recognition, including iF product design awards. In June 2024, it expanded further into large-format gaming displays with the 57-inch GP57ZS monitor, specified with dual-ultra-high-definition resolution, mini-LED backlighting, and variable refresh rate technology. The company remains active across cooling, cases, power, peripherals, and gaming displays.

2024
GP57ZS gaming monitor launches
[1]Cooler Masteren.wikipedia.org
Cooler Master introduces the 57-inch GP57ZS monitor with dual-ultra-high-definition resolution, mini-LED, and variable refresh rate technology.
2020
Thermal-paste applicator design changes
[1]Cooler Masteren.wikipedia.org
Cooler Master adopts a wide-tipped applicator and explains that the change is intended to reduce concern associated with the former syringe-like design.
2020
KFConsole partnership product launches
[1]Cooler Masteren.wikipedia.org
The KFConsole, developed with KFC, is reported as launching in December 2020.
2018
CM Storm products are discontinued under that brand
[1]Cooler Masteren.wikipedia.org
Reference material states that Cooler Master no longer sells products under the CM Storm name by 2018.
2013
Sirus S headset launches
[1]Cooler Masteren.wikipedia.org
CM Storm introduces the Sirus S gaming headset with inline volume and microphone-mute controls.
2012
Twentieth-anniversary promotion
[1]Cooler Masteren.wikipedia.org
Some Cooler Master purchases include a Captain Cooler Master figure as part of the company's twentieth-anniversary activities.
2012
QuickFire Ultimate keyboard launches
[1]Cooler Masteren.wikipedia.org
CM Storm launches the QuickFire Ultimate gaming keyboard.
2009
Sentinel Advanced gaming mouse launches
[1]Cooler Masteren.wikipedia.org
CM Storm introduces the Sentinel Advanced mouse with a programmable OLED display.
2008
CM Storm subsidiary brand is created
[1]Cooler Masteren.wikipedia.org
Cooler Master establishes CM Storm as a gaming-peripherals brand informed by relationships with esports organizations.
1992
Cooler Master is established in Taiwan
[1]Cooler Masteren.wikipedia.org
Cooler Master is founded as a Taiwan-based computer-hardware company.

Products and positioning

An enthusiast and gaming PC-hardware brand combining performance-focused thermal engineering, functional industrial design, and comparatively broad accessibility for DIY builders.

CPU air cooler
Hyper 212
The Hyper 212 is Cooler Master's best-known air-cooling family. It is positioned as an accessible aftermarket replacement for stock CPU coolers and has been widely associated with budget-conscious PC builders seeking improved processor cooling without moving to a liquid-cooling system.
All-in-one liquid CPU cooler
MasterLiquid
MasterLiquid is Cooler Master's family of closed-loop liquid CPU coolers. The line extends the company's thermal-management portfolio from conventional heatsink-and-fan designs to radiator-based cooling systems intended for gaming PCs and higher-performance desktop configurations.
PC case
MasterCase
MasterCase is a PC-chassis family designed for custom computer builds. The range represents Cooler Master's move from individual cooling components toward broader system architecture, including enclosure design, component accommodation, airflow planning, and enthusiast-oriented styling.
Power supply
V Series
The V Series is a Cooler Master power-supply family for desktop computers. It complements the company's cooling and case products by providing system power hardware for DIY, gaming, and enthusiast PC configurations.
Gaming headset · 2020
MH670
The MH670 is a Cooler Master gaming headset referenced as supporting customization through the company's Portal configuration application. It illustrates the brand's expansion from physical PC components into software-supported gaming peripherals.
Gaming mouse · 2009
Sentinel Advanced
The Sentinel Advanced was a CM Storm gaming mouse introduced in 2009. Its distinguishing feature was a programmable organic light-emitting diode display, reflecting the subsidiary brand's emphasis on configurable gaming hardware.
Gaming keyboard · 2012
QuickFire Ultimate
The QuickFire Ultimate was a CM Storm gaming keyboard launched in 2012. It formed part of the subsidiary's keyboard portfolio before Cooler Master discontinued sales under the CM Storm brand.
Gaming headset · 2013
Sirus S
The Sirus S was a CM Storm gaming headset launched in 2013. It included an inline remote with controls for volume and microphone muting and was part of CM Storm's esports-oriented peripheral range.
Gaming monitor · 2024
GP57ZS
The GP57ZS is a 57-inch gaming monitor introduced by Cooler Master in 2024. Its cited specifications include dual-ultra-high-definition resolution, mini-LED technology, and variable refresh rate support.
Console-style gaming computer · 2020
KFConsole
The KFConsole was a console-style gaming product developed through a partnership between Cooler Master and KFC. It extended Cooler Master's hardware capabilities into a branded gaming-computer concept associated with a major promotional collaboration.

Marketing campaigns

2020KFConsole collaboration with KFC
Global
Cooler Master partnered with KFC on the KFConsole, combining Cooler Master's computer-hardware role with KFC's gaming-oriented promotional campaign. The project generated attention through its unusual combination of PC technology, console-style presentation, and fast-food branding.
Outcome. The product was reported as launched in December 2020; detailed sales results are not available in the reference material.
Source
2012Captain Cooler Master twentieth-anniversary promotion
Global
To mark its twentieth anniversary, Cooler Master included a Captain Cooler Master figure with some purchases. The promotion used a character-based collectible to reinforce brand identity among consumers and PC enthusiasts.
Outcome. Anniversary promotion documented; broader commercial results are not available in the reference material.
Source
Esports sponsorships
International
Cooler Master has sponsored major esports events and supported gaming-oriented brand activity. Its CM Storm development work also drew on partnerships with esports organizations including Mousesports and Frag Dominant.
Outcome. The reference material confirms sponsorship and partnership activity but does not provide a complete campaign list or quantified outcomes.
Source

Brand decisions

2024
Launch the GP57ZS large-format gaming monitorProduct launch
Background
Cooler Master continued expanding from core cooling and PC-component categories into gaming displays.
Action taken
The company launched the 57-inch GP57ZS with dual-ultra-high-definition resolution, mini-LED technology, and variable refresh rate support.
Aftermath
The launch broadened Cooler Master's visible gaming-hardware portfolio; commercial results are not provided.
Source
2020
Change thermal-paste applicator formatOther
Background
Cooler Master stated that the previous syringe-shaped applicator could alarm parents.
Action taken
The company changed to a wider-tipped applicator.
Aftermath
The stated goal was a less alarming product presentation; no further outcome is provided.
Source
2020
Enter a console-style gaming product through the KFConsoleProduct launch
Background
Cooler Master partnered with KFC on a branded gaming product extending beyond conventional PC components.
Action taken
The partnership produced the KFConsole, reported as launching in December 2020.
Aftermath
The project served as a high-visibility collaboration, but sales and longer-term product impact are not documented in the reference material.
Source
2018
Consolidate gaming products under the Cooler Master brandStrategy
Background
The company had developed a separate CM Storm identity for gaming products during the preceding decade.
Action taken
Cooler Master discontinued sales under the CM Storm brand and continued its gaming-peripheral activity under the main brand.
Aftermath
Later reference material describes gaming headsets, mice, and monitors as Cooler Master products rather than CM Storm products.
Source
2008
Create CM Storm as a gaming-peripherals subsidiaryStrategy
Background
Cooler Master sought a more focused presence in gaming peripherals and esports-related hardware.
Action taken
The company created CM Storm and developed products using research and relationships connected with esports organizations.
Aftermath
CM Storm released mice, keyboards, and headsets, but Cooler Master had stopped selling products under the CM Storm name by 2018.
Source

Recent events

Unconfirmed
Cooler Master announces Gold-edition products[3]Cooler Master 宣布推出金色特别版产品hartware.de
Cooler Master announced the MasterFrame 400 Mesh Gold and MasterLiquid Atmos II Pro Gold limited editions. The MasterFrame 400 Mesh Gold is offered as a complete system exclusively through META PCs; the Atmos II Pro Gold is available through META PCs and directly from Cooler Master, and is listed as available now for $199.99.
Unconfirmed
Cooler Master announces the QUBE 540 SPECIAL Stainless Steel[4]Cooler Master宣布推出QUBE 540 SPECIAL不锈钢版hartware.de
Cooler Master announced the QUBE 540 SPECIAL Stainless Steel, a special-edition PC case. The product is planned to become available in Europe from 11 November 2026.
2026.08.11
Reported2026.08.11
Cooler Master launches GPU Shield 12V-2×6 power connector monitor[5]酷冷至尊发布GPU Shield 12V-2×6供电接口监控适配器kitguru.net
Cooler Master launched the GPU Shield, an inline adapter that sits between the PSU cable and a GPU's 16-pin header to individually monitor current across 12V-2×6 and 12+4-pin connector pins, with LED and audible warnings, a two-tone connector for seating verification, and active protection that reduces system power draw on major faults. It is priced at 359 yuan in China, where the initial release has sold out; international release dates and pricing have not been announced.
2026.01.05
Reported2026.01.05
Cooler Master launches MasterFrame 360 Series PC cases[6]酷冷至尊发布MasterFrame 360系列机箱finanznachrichten.de
Cooler Master announced the launch of the MasterFrame 360 Series, a family of PC cases with three versions: Panorama, Stage Mirror and Stage LCD. The cases support up to twelve 120 mm fans, radiators up to 360 mm, GPUs up to 430 mm and Mini-ITX through ATX and BTF motherboards, and will be sold through authorized retailers and distribution partners with availability varying by region.
2020.12.23
Reported2020.12.23
KFC formally launches KFConsole[7]肯德基正式发布 KFConsolefinance.sina.com.cn
KFC formally launched KFConsole, a gaming PC console with a chamber designed to keep fried chicken warm. KFC said it developed the device with CoolerMaster.
2020.09.18
Cooler Master launches Case Mod World Series 2020[8]酷冷至尊推出2020年机箱改装世界大赛hartware.de
Cooler Master presented the 2020 edition of its Case Mod World Series and opened registration for participants worldwide, with a total prize value of more than $24,000.
2020.09.04
Reported2020.09.04
Cooler Master launches MasterLiquid Mirror coolers[9]Cooler Master推出MasterLiquid Mirror系列散热器kitguru.net
Cooler Master launched the MasterLiquid ML240, ML280 and ML360 Mirror all-in-one liquid coolers, which the article says were available in the UK.
2020.04.24
Reported2020.04.24
Cooler Master updates MasterLiquid ML240L V2 RGB[10]Cooler Master 更新 MasterLiquid ML240L V2 RGBwccftech.com
Cooler Master introduced updates to its MasterLiquid ML240L V2 RGB cooler, including a third-generation dual-chamber pump, updated RGB fans, and revised mounting accessories.
2019.12.29
Reported2019.12.29
Cooler Master unveils MasterLiquid ML360P Silver Edition[11]酷冷至尊推出MasterLiquid ML360P Silver Edition水冷散热器wccftech.com
Cooler Master unveiled the MasterLiquid ML360P Silver Edition liquid cooler, which offers the same feature set as the existing model in a silver aesthetic.

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