Copa Corporation

Copa Corporation is a Japanese company headquartered in Shibuya, Tokyo, that specializes in product planning, development, wholesale, and demonstration selling (実演販売, jitsuen hanbai). Founded in October 1998 by Taisuke Yoshimura, who had worked as a promotional salesperson for Nihon Seal, the company grew out of his experience in department-store demonstration sales. Its philosophy is to "sell kindness and emotion, and earn smiles and gratitude," and it describes itself as a group of professionals in both making and selling products. Copa's business spans four main areas: product planning and development, wholesale, dispatch of demonstration salespeople, and promotional video production. It also operates Demo Cow (デモカウ), Japan's first specialty store for demonstration selling, with a directly managed antenna shop in Tokyo Solamachi and a second store in Kitasenju Marui. The company's products include household items such as the Yumegenkuru pillow mat, G-Zero pocket umbrella, Oni Koge oil remover, G-Zero mug bottle, and 5 Seconds Shine foot care tools, as well as beauty and health items like the ELEXIA modeling mask and keratin-dissolving cleansing oil. These products are sold through TV shopping, retail stores, and e-commerce. Copa listed on the Tokyo Stock Exchange Mothers Market (now Growth Market) in June 2020. It has expanded its demonstration salesperson management, with a roster of performers who appear on television shopping programs and in stores. The company also runs a training school for demonstration salespeople, originally under the Japan Demonstration Salesperson Association, which was merged into Copa in 2015. In 2015 it established a Taiwan branch, which was withdrawn in 2018. Copa continues to develop and sell unique consumer products, leveraging its demonstration-selling expertise to create items that solve everyday problems.

Copa Corporation was founded in October 1998 as a limited company (有限会社) in Nakano-ku, Tokyo, by Taisuke Yoshimura. Yoshimura had been involved in demonstration sales since his university days, working part-time at Akihabara Department Store and later as a promotional salesperson for Nihon Seal. In November 1999, the company began storefront sales, and in February 2002 it launched its website. Internet mail-order sales started in May 2003, followed by demonstration sales on TV shopping in November 2003. In January 2006, the headquarters moved to Ebisu, Shibuya-ku, and in December 2006 the company was reorganized into a stock company (株式会社). At the same time, it established the Japan Demonstration Salesperson Association (株式会社実演販売士協会) to operate a training school for demonstration salespeople. In February 2007, it began a training seminar for demonstration salespeople, now called "Uru no Gokui Juku." In March 2010, it established High Home Market Co., Ltd., and in May 2010 opened a social commerce site "Wow! no Ousama." In December 2010, "Wow Live" started. In December 2012, Legend Matsushita appeared on the TV program "Monday Late Night." In January 2015, the company absorbed the Japan Demonstration Salesperson Association and High Home Market, forming the new Copa Corporation. In March 2015, it established a Taiwan branch, its first overseas expansion, but withdrew in March 2018. In April 2018, it opened its directly managed antenna shop "Demo Cow" in Tokyo Solamachi, and in May 2018 opened its e-commerce site "Demo Cow." In June 2020, Copa listed on the Tokyo Stock Exchange Mothers Market (now Growth Market). In December 2020, it opened a second "Demo Cow" store in Kitasenju Marui. The company continues to develop and sell unique consumer products and dispatch demonstration salespeople to TV shopping and retail events.

• Founded as a limited company in Nakano-ku, Tokyo.

• Started storefront sales.

• Launched official website.

• Started internet mail-order sales.

• Started demonstration sales on TV shopping.

• Moved headquarters to Ebisu, Shibuya-ku.

• Reorganized into a stock company and established the Japan Demonstration Salesperson Association.

• Started demonstration salesperson training seminar (now 'Uru no Gokui Juku').

• Established High Home Market Co., Ltd.

• Opened social commerce site 'Wow! no Ousama'.

• Started 'Wow Live'.

• Legend Matsushita appeared on TV program 'Monday Late Night'.

• Absorbed Japan Demonstration Salesperson Association and High Home Market, forming new Copa Corporation.

• Established Taiwan branch, first overseas expansion.

• Withdrew from Taiwan branch.

• Opened directly managed antenna shop 'Demo Cow' in Tokyo Solamachi.

• Opened e-commerce site 'Demo Cow'.

• Listed on Tokyo Stock Exchange Mothers Market (now Growth Market).

• Opened second 'Demo Cow' store in Kitasenju Marui.

A unique product developer and demonstration-selling specialist that creates practical consumer goods and markets them through live demonstrations on TV and in stores.

• Yumegenkuru Pillow Mat

  Instant cooling pillow mat for hot nights.

• G-Zero Pocket Umbrella

  Ultra-light umbrella that you forget you're carrying.

• Oni Koge Oil Remover

  Spray-on oil remover for tough grease.

• G-Zero Mug Bottle

  Ultra-light mug bottle weighing about 90g.

• 5 Seconds Shine (Heel File)

  Professional foot care tool for smooth heels.

• 5 Seconds Shine (Nail Polisher)

  One-step nail polisher for shiny nails in 5 seconds.

• ELEXIA Modeling Mask

  Peel-off modeling mask for clear skin.

• ELEXIA Keratin Dissolving Cleansing Oil

  Cleansing oil that dissolves keratin plugs.

• Kabishu Trail

  Air conditioner mold and odor remover.

• Tsukumo Colors

  Parasol with 100% light-blocking and UV-cut rate despite not being black.

• Drain Spider Gel Mold Plus

  Drain cleaner and mold prevention gel.

• Gomupon Fingertip Smooth

  Cuticle smoother using only water.

• Shunpatsu Tsukumo Umbrella

  Umbrella that dries instantly when folded.

• Shinogi Neo

  Kitchen knife with exceptional sharpness.

• Dame Moto Sponge

  Sponge for stubborn stains, scratches acceptable.

• Dobre Kitchen Cutting Board

  Soft and flexible cutting board.

• Gomupon Tsurutsuru Wide

  Wide version of the rubber cleaning tool.

• 99tsukumo Umbrella

  Ultra-light umbrella.

• Kyusui Suisui Sponge

  Peel-off absorbent cleaning sponge.

• Icele Pack

  Storage container specialized for freezing.

• Kotsuban Seitai Kashaan Active

  Pelvis alignment support.

• Shiawase na Smartphone Fuki

  Smartphone cleaner with integrated spray and wiper.

• 2021.10.26

  Reported2021.10.26

  Firmament combines Controltec and COPA[7]Firmament 整合 Controltec 与 COPAprnewswire.com

  Firmament announced its investment in Controltec and COPA and said it had combined the two companies under the Controltec name.

• 2020.12.02

  Reported2020.12.02

  Copa wins Latin America Decade of Airline Excellence Award[8]Copa获得拉丁美洲十年航空卓越奖flightglobal.com

  Copa received the Decade of Airline Excellence Award for the Latin America region; the award was sponsored by Embraer.

Read more

1. 1Copa Corporation Official Websitecopa.co.jp
2. 2About Us - Copa Corporationcopa.co.jp
3. 3Products - Copa Corporationcopa.co.jp
4. 4Recruit - Copa Corporationcopa.co.jp
5. 5Copa Corporation - Wikidatawikidata.org
6. 6コパ・コーポレーション - Wikipediaja.wikipedia.org
7. 7Firmament 整合 Controltec 与 COPAprnewswire.com
8. 8Copa获得拉丁美洲十年航空卓越奖flightglobal.com