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COPA90 is a London-based football media brand focused on football culture, documentaries, interviews, and digital video content.

Last updated August 22, 2026

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Overview

COPA90 is a football media business headquartered in London, England. Bigballs Media launched the brand in 2012 as a YouTube channel designed to reach digital audiences with football-related programming. Its editorial focus has extended beyond match reporting to the wider culture surrounding the sport, including supporter communities, fan identity, football stories, documentaries, and interviews with players and other participants in the game. The brand emerged during a period in which football audiences were increasingly consuming video through online platforms rather than relying solely on television broadcasters or traditional sports publications. COPA90’s initial YouTube presence gave it a distribution model built around direct access to viewers and platform-native video. This positioned the company as a digital-first football publisher rather than simply an online extension of a conventional newspaper, magazine, or broadcaster. Its content proposition has centered on the human and cultural dimensions of football. Documentaries and interview-led formats allow the brand to cover the experiences of supporters and communities as well as the personalities associated with professional football. This emphasis on football culture gives COPA90 a broader editorial identity than a service focused only on scores, fixtures, transfers, or live match rights. The business later expanded beyond YouTube and distributed content across multiple digital platforms. Reference material describes the brand as reaching more than 8.5 million followers across platforms in recent years, although the applicable measurement date and precise platform breakdown are not specified. The cross-platform model reflects the shift in digital media toward audience development across video, social, and other online channels rather than dependence on one service. COPA90 also attracted outside investment as its media operation developed. Liberty Global acquired a 14 percent stake for £7 million in 2015. In 2017, Turner International, a subsidiary of Time Warner, acquired an additional undisclosed stake. These transactions indicate that the company was viewed by major media and communications groups as a potentially valuable specialist digital sports-media business. The available reference material does not identify a current parent company, owner, or detailed corporate structure. The brand received external recognition for its innovation and growth. It was named among Fast Company’s Most Innovative Companies in 2019 and ranked 57th in the Sunday Times Tech Track 100 in 2020. Those listings placed COPA90 within the broader group of high-growth or innovative UK technology and media businesses, although the supplied sources do not provide the underlying financial figures or methodology details for either recognition. COPA90’s distinctiveness rests on combining football publishing with community and culture-led storytelling. Rather than presenting itself only as a rights holder or a conventional sports-news outlet, it has used digital video to explore how football is experienced by fans and represented through contemporary media. Its known business scope includes the creation, packaging, and distribution of football content for online audiences. Detailed information about current leadership, ownership, revenue, headquarters facilities, and present operating structure is not established by the supplied reference material.

History

COPA90 was launched in 2012 by Bigballs Media as a YouTube channel devoted to football-related content. Its creation reflected the growing importance of online video as a route to sports audiences and the opportunity for specialist publishers to develop communities without relying exclusively on television distribution or traditional print media. From its beginning, the brand’s subject matter extended beyond the immediate results and statistics of professional football. COPA90 produced documentaries about football culture and interviews with players, using video to explore the people, communities, and identities connected with the sport. This editorial approach made football fandom and supporter experience central parts of the brand’s identity. The business subsequently developed from a single-channel YouTube presence into a broader digital media operation. Its content was distributed across multiple platforms, and reference material states that the brand reached more than 8.5 million followers across those platforms in recent years. The supplied sources do not specify the exact date of that audience figure or identify every platform included in the total. Investment from established communications and media groups marked important stages in the company’s development. In 2015, Liberty Global purchased a 14 percent stake for £7 million. In 2017, Turner International, then a subsidiary of Time Warner, acquired an undisclosed stake. The transactions brought strategic and financial participation from large international media businesses, but the available material does not establish whether either investor later became the company’s controlling owner or whether the investment structure subsequently changed. COPA90 received further visibility through industry recognition. Fast Company named it among its Most Innovative Companies in 2019. In 2020, it was ranked 57th in the Sunday Times Tech Track 100. These references present the company as an innovative and growing digital media business, although no supporting revenue, valuation, or ranking methodology details are available in the supplied material. The documented history therefore describes COPA90 as a specialist football publisher that evolved from a YouTube channel into a cross-platform media brand. Its known activities include producing and distributing football documentaries, interviews, and culture-focused programming for digital audiences. Information about individual executives, later acquisitions, current ownership, financial performance, and detailed recent programming is not available in the reference material.

  • 2020

    Ranked in the Sunday Times Tech Track 100

    [1]

    COPA90 is placed 57th in the Sunday Times Tech Track 100.

  • 2019

    Named among Fast Company’s Most Innovative Companies

    [1]

    COPA90 receives recognition in Fast Company’s innovation ranking.

  • 2017

    Turner International acquires an undisclosed stake

    [1]

    Turner International, a Time Warner subsidiary, takes an undisclosed interest in the business.

  • 2015

    Liberty Global invests in COPA90

    [1]

    Liberty Global buys a 14 percent stake for £7 million.

  • 2012

    COPA90 launches as a YouTube channel

    [1]

    Bigballs Media launches COPA90 to publish football-related digital video, including culture-focused documentaries and interviews.

Products and positioning

A digital-first football media brand that combines documentary storytelling, interviews, and football-culture coverage for online and cross-platform audiences.

  • Digital video channel · 2012

    COPA90 YouTube channel

    The original COPA90 distribution channel, launched in 2012 by Bigballs Media. It publishes football-related video for online audiences and established the brand’s direct-to-viewer digital presence.

  • Documentary programming

    Football culture documentaries

    Documentary content examining football culture and the communities connected with the sport. These programs extend beyond match coverage to explore supporter experiences, football identity, and the social context around the game.

  • Interview programming

    Football interviews

    Interview-led video featuring players and other people involved in football. The format supports COPA90’s broader editorial focus on personalities and stories within the sport.

Brand decisions

  • 2017

    Turner International acquires an undisclosed stakeM&A

    Background

    COPA90 had expanded beyond its original YouTube channel into a broader digital football media operation.

    Action taken

    Turner International, a subsidiary of Time Warner, acquired an undisclosed interest in the company.

    Aftermath

    The transaction added a major media-company investor, but the available reference does not disclose the stake size or subsequent ownership structure.

  • 2015

    Accepts Liberty Global minority investmentM&A

    Background

    COPA90 was developing as a digital football media business after its launch as a YouTube channel.

    Action taken

    Liberty Global acquired a 14 percent stake for £7 million.

    Aftermath

    The investment provided the company with participation from a major international communications group. Further operational consequences are not specified in the available source.

    Investment for minority stake. £7 million for 14 percent (2015)

Sources1 sources

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