Corocraft
Corocraft was a costume-jewelry brand produced by the American jewelry company Coro.
Last updated August 25, 2026
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Overview
Corocraft was a brand associated with Coro, an American costume-jewelry company whose business originated in New York City in 1901. The enterprise was founded by Emanuel Cohn and Carl Rosenberger as an accessories boutique operating under the name Cohn and Rosenberger; the name was later shortened to Coro. Coro produced jewelry under several brand names, including Corocraft, and became one of the best-known American costume-jewelry manufacturers of the twentieth century. The Corocraft name belonged to the company's broader portfolio of fashion-jewelry labels rather than to a separately documented independent corporation. Coro's products were made for the costume-jewelry market, where decorative appearance, recognizable design, and comparatively accessible pricing were more important than the use of precious materials. Surviving Corocraft pieces are consequently encountered today in the vintage and collectible costume-jewelry market. A major development in Coro's industrial history occurred in 1929, when the company purchased a manufacturing facility in Providence, Rhode Island. That plant later became the world's largest costume-jewelry facility, giving Coro substantial production capacity and helping it support multiple product names and design lines. The available reference material identifies several notable Coro products associated with the company's historical output, including Coro Duettes, Coro Tremblers, Coro Door Knockers, and Coro Crown Pins. These names illustrate the company's emphasis on distinctive, highly decorative forms and mechanisms that could make fashion jewelry visually memorable. The historical record does not provide a separately documented founding date, corporate structure, headquarters, executive roster, or ownership history specifically for Corocraft apart from its relationship with Coro. It is therefore best understood as a Coro brand or trade name. Coro continued operating for much of the twentieth century but went out of business in 1979. Following the company's closure, Corocraft jewelry became principally a subject of collecting, reference publishing, and antiques-market attribution rather than an active consumer brand. No current website, operating market, public listing, or successor owner is established in the supplied sources.
History
Corocraft's documented history is closely tied to that of Coro, the American costume-jewelry company that used the name among several brands. In 1901, Emanuel Cohn and Carl Rosenberger established an accessories boutique in New York City called Cohn and Rosenberger. The business name was subsequently shortened to Coro, creating the corporate and commercial identity under which the company became known. Coro operated in the expanding American market for costume jewelry, producing decorative accessories intended to complement changing fashions. Rather than functioning solely as a single-product label, the company used multiple brand names, one of which was Corocraft. The available historical sources do not establish a separate incorporation, founder group, or headquarters for Corocraft; the name is documented as part of Coro's brand portfolio. In 1929, Coro purchased a manufacturing facility in Providence, Rhode Island. The facility later became the world's largest costume-jewelry manufacturing plant. This acquisition was an important step in Coro's industrial development because it gave the company a substantial base for producing jewelry at scale. The existence of a large manufacturing operation also helps explain how Coro could maintain multiple names and product families within the same broader business. Coro's notable products included the Coro Duettes, Coro Tremblers, Coro Door Knockers, and Coro Crown Pins. These products are associated with the company's reputation for eye-catching costume jewelry and inventive ornamental forms. The reference material does not attribute all of these products specifically to the Corocraft label; they are best recorded as notable products of Coro, the parent or associated company, rather than as confirmed Corocraft-exclusive offerings. Coro remained active until it went out of business in 1979. The supplied sources do not identify a later operating company, current owner, or revived Corocraft business. As a result, Corocraft is treated as a defunct historical brand. Its surviving pieces are relevant to collectors and researchers of American costume jewelry, and reference works have documented Coro and related marks for purposes of identification and attribution. The available material supports the brand's connection to Coro and its place in American costume-jewelry history, but it does not support a more detailed account of Corocraft-specific product launches, marketing campaigns, executives, financial performance, or corporate transactions.
- 1979
Coro ceased business
[1]The Coro company went out of business, ending the operating history of the company associated with the Corocraft name.
- 1929
Coro acquired a Providence manufacturing facility
[1]Coro purchased a manufacturing facility in Providence, Rhode Island, which later became the world's largest costume-jewelry facility.
- 1901
Cohn and Rosenberger established
[1]Emanuel Cohn and Carl Rosenberger founded the New York accessories boutique that later became known as Coro.
Products and positioning
A Coro-associated costume-jewelry name positioned around decorative design, broad fashion appeal, and mass-manufactured American jewelry rather than fine jewelry made primarily from precious materials.
Costume jewelry
Corocraft costume jewelry
Corocraft was one of the brand names used by Coro for decorative fashion jewelry. The available sources do not provide a complete catalog of Corocraft-specific pieces, but the name belongs to Coro's wider history of producing accessible, visually distinctive costume jewelry for the American accessories market.
Brooches and pins
Coro Duettes
Coro Duettes are among the notable products associated with the Coro company. The name refers to decorative pin designs recognized in the historical costume-jewelry market. The supplied sources identify them as Coro products but do not establish that every Duette was sold under the Corocraft label.
Costume jewelry
Coro Tremblers
Coro Tremblers are listed among Coro's notable jewelry products. Their inclusion reflects the company's interest in distinctive decorative effects and memorable product forms. The available material does not provide a confirmed launch date or demonstrate that the line was exclusive to Corocraft.
Brooches and pins
Coro Door Knockers
Coro Door Knockers are identified as a notable Coro product family. The name indicates an ornamental design concept within the company's costume-jewelry output, but the supplied references do not provide detailed specifications, production dates, or a confirmed Corocraft-only attribution.
Pins
Coro Crown Pins
Coro Crown Pins are among the historically notable pieces associated with Coro. They represent the company's use of recognizable motifs in fashion accessories. The available sources do not establish a separate Corocraft launch date or detailed product specifications.
Sources1 sources
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