Corporate Magic

Corporate Magic, Inc. is an event production and message-development agency headquartered in Dallas, Texas. Founded in 1986, the company specializes in designing and producing distinctive live experiences rather than operating as a conventional venue, media, or consumer-products brand. Its work has included civic ceremonies, corporate meetings, anniversary celebrations, conventions, awards programs, hospitality events, public commemorations, and international product launches. The agency’s stated area of specialization is the creation of one-of-a-kind projects. In practice, this has involved combining event strategy, creative development, show production, communications, staging, and the coordination of high-profile participants and institutional stakeholders. Its assignments have ranged from major North Texas events to projects serving national organizations and multinational companies. Corporate Magic’s documented projects include the Oklahoma Centennial Spectacular, Coca-Cola’s centennial activities, the Boy Scouts of America’s 100th Anniversary Jamboree, international launches for Mazda, Land Rover, and Jaguar, and recurring corporate gatherings and awards programs for Prudential Financial, Xango, and Rite Aid. The agency has also undertaken projects connected with the Dallas Cowboys and served as the official event producer for the North Texas Super Bowl XLV Host Committee. Two large 2010 productions illustrate the company’s role in high-visibility institutional events. In November of that year, Corporate Magic directed the official groundbreaking ceremony for the George W. Bush Presidential Center at Southern Methodist University. The ceremony included former President George W. Bush, former First Lady Laura Bush, former Vice President Dick Cheney, and other dignitaries. Later in the same month, the agency produced the grand reopening of the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, following the property’s recovery and redevelopment after flooding. The reopening was notable because the resort is one of the world’s largest convention hotels. Corporate Magic’s ownership history includes a period of partnership with Gaylord Entertainment. Gaylord acquired a 50 percent stake in the agency in 2005. On June 6, 2010, approximately six years after the companies joined forces, James R. Kirk reacquired that stake. The transaction returned full ownership and control of Corporate Magic to Kirk, who is identified as the company’s chief executive officer. The available reference material presents Corporate Magic primarily as an independently controlled professional-services agency whose value lies in creative direction, event execution, and the management of complex live communications. It is not identified as a publicly traded company, and no separate consumer-facing product portfolio or public financial disclosures are documented in the supplied sources.

Corporate Magic was founded in 1986 in Dallas, Texas, as an agency focused on the production of distinctive live events and the development of messages communicated through those events. Its work has covered corporate, civic, institutional, hospitality, and product-launch assignments. Rather than being associated with a single venue or recurring public festival, the company has built its profile through individually commissioned projects for organizations seeking large-scale event design and execution. Over time, the agency’s documented portfolio expanded beyond North Texas. It produced or supported major commemorative and anniversary events, including the Oklahoma Centennial Spectacular, Coca-Cola’s centennial activities, and the Boy Scouts of America’s 100th Anniversary Jamboree. Its corporate work has included annual gatherings and awards programs for Prudential Financial, Xango, and Rite Aid. The agency has also produced international product launches for Mazda, Land Rover, and Jaguar, demonstrating a scope that extended from domestic institutional events to multinational brand communications. Corporate Magic developed a significant relationship with Gaylord Entertainment. In 2005, Gaylord acquired a 50 percent interest in the agency, creating a period in which Corporate Magic operated with Gaylord as a partial owner. On June 6, 2010, James R. Kirk reacquired Gaylord’s stake, approximately six years after the companies had joined forces. The transaction gave Kirk complete ownership of Corporate Magic and ended Gaylord’s partial ownership position. The year 2010 also brought several prominent assignments. Corporate Magic was the official event producer for the North Texas Super Bowl XLV Host Committee. In November, it directed the official groundbreaking ceremony for the George W. Bush Presidential Center at Southern Methodist University. The ceremony featured former President George W. Bush, former First Lady Laura Bush, former Vice President Dick Cheney, and other dignitaries. Later that month, Corporate Magic produced the grand reopening of the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. The resort was described in the reference material as one of the world’s largest convention hotels. The agency’s documented history therefore centers on the production of high-profile, one-off experiences and institutional communications. Its work has involved ceremonies, anniversaries, public events, hospitality reopenings, conventions, corporate programs, and product launches. The available sources identify Kirk as both chief executive and owner after the 2010 reacquisition. They do not provide a detailed account of later corporate developments, financial results, employee numbers, or a comprehensive list of current clients. Corporate Magic is presented as an active private professional-services company rather than a publicly listed consumer brand.

• 2010

  James R. Kirk restores full ownership

  [1]Corporate Magicen.wikipedia.org

  Kirk reacquires Gaylord Entertainment’s 50 percent interest, returning Corporate Magic to complete ownership under Kirk.

• 2010

  George W. Bush Presidential Center groundbreaking

  [1]Corporate Magicen.wikipedia.org

  Corporate Magic directs the official groundbreaking ceremony for the presidential center at Southern Methodist University.

• 2010

  Gaylord Opryland grand reopening

  [1]Corporate Magicen.wikipedia.org

  The agency produces the grand reopening of the Gaylord Opryland Resort & Convention Center in Nashville.

• 2005

  Gaylord Entertainment acquires a 50 percent stake

  [1]Corporate Magicen.wikipedia.org

  Gaylord Entertainment acquires half of Corporate Magic, beginning a period of shared ownership.

• 1986

  Corporate Magic is founded

  [1]Corporate Magicen.wikipedia.org

  Corporate Magic is established in Dallas, Texas, as an event-production and message-development agency.

A specialized, project-led event-production and message-development agency for complex, high-visibility corporate, civic, institutional, and product-launch events.

• Professional services

  Corporate event production

  Corporate Magic develops and produces large corporate gatherings, annual meetings, awards programs, and other organizational events. The service combines event concepts, messaging, show direction, production logistics, and coordination of participants and stakeholders. Documented clients and programs include work for Prudential Financial, Xango, and Rite Aid.

• Professional services

  Civic and ceremonial event production

  The agency produces public-facing ceremonies and institutional events requiring formal staging, high-profile guests, and coordinated communications. Its documented work includes the groundbreaking ceremony for the George W. Bush Presidential Center and event production connected with the North Texas Super Bowl XLV Host Committee.

• Professional services

  Product-launch events

  Corporate Magic has produced international product launches for automotive brands including Mazda, Land Rover, and Jaguar. These projects use live events as brand and product-communication platforms, combining launch messaging with show production and audience experience.

• Professional services

  Anniversary and milestone events

  The agency creates large commemorative and anniversary programs for organizations marking significant institutional milestones. Referenced examples include the Oklahoma Centennial Spectacular, Coca-Cola’s centennial activities, and the Boy Scouts of America’s 100th Anniversary Jamboree.

• 2010

  Reacquisition of Gaylord Entertainment’s ownership stakeM&A

  Background

  Gaylord Entertainment had acquired a 50 percent interest in Corporate Magic in 2005. About six years later, James R. Kirk pursued the return of that stake.

  Action taken

  On June 6, 2010, Kirk reacquired Gaylord’s 50 percent share, giving him complete ownership and control of Corporate Magic.

  Aftermath

  Corporate Magic returned to full ownership by Kirk. The available source does not report transaction value or subsequent financial performance.

  Source

1. 1Corporate Magicen.wikipedia.org