Cosmeme

Cosmeme (コスメーム, Cosmême) is a Japanese cosmetics select shop chain operated by Cosmeme Co., Ltd., a wholly owned subsidiary of AEON Co., Ltd. The company was established in August 2011 as a 100% subsidiary of AEON and opened its first store, Cosmême AEON LakeTown, in November 2011 inside AEON LakeTown kaze in Koshigaya, Saitama Prefecture. Its headquarters are located in Mihama-ku, Chiba City, Chiba Prefecture, at M-Bay Point Makuhari 16F. The representative director and president is Osamu Shibue (渋江修). The store concept is a new style of cosmetic select shop that gathers carefully selected cosmetics from around the world, allowing customers to freely try and freely choose products across brand boundaries. Unlike traditional department store cosmetics floors where customers may feel tied to a single brand's counter, Cosmeme encourages cross-brand trial and comparison. Dedicated "cosme attendants" (コスメアテンダント) are available to assist customers with advice on all handled brands, whether they want in-depth consultation or a quick purchase. All products in the store can be tested, and purchases from multiple brands can be combined into a single transaction. The Cosmeme app allows customers to accumulate points across all brands. Cosmeme primarily opens stores in AEON Malls and operates around ten locations. Its product range includes popular lipsticks and fragrances, soaps, hand creams, men's items, hair care products, and best-cosme award-winning items, catering to gifts, couples, and families. In AEON's business segments, Cosmeme is classified under the Health & Wellness business. The company continues to operate as a specialty retail chain within the AEON Group, with ongoing store events and campaigns such as brand promotions and Instagram giveaways.

Cosmeme Co., Ltd. (コスメーム株式会社) was established in August 2011 as a wholly owned subsidiary of AEON Co., Ltd. The company opened its first store, Cosmême AEON LakeTown, in November 2011 inside AEON LakeTown kaze, a shopping center in Koshigaya, Saitama Prefecture. The store was positioned as a specialty retailer consolidating and selling major global cosmetic brands. From its founding, Cosmeme expanded primarily by opening stores in AEON Malls, and it has operated around ten locations. The chain is classified under AEON's Health & Wellness business segment. Its headquarters are in Mihama-ku, Chiba City, Chiba Prefecture, and the representative director and president is Osamu Shibue. The brand concept centers on a new style of cosmetic select shop that gathers carefully selected cosmetics from around the world, allowing customers to freely try and freely choose products across brand boundaries. This differs from conventional cosmetics departments where customers may feel constrained to a single brand counter. Cosmeme provides dedicated cosme attendants who advise on all handled brands, allows testing of all in-store products, enables combined purchases across brands, and offers a unified point program through the Cosmeme app. The chain continues to operate as part of the AEON Group, running store events and promotions.

• Established as a 100% subsidiary of AEON Co., Ltd.

• First store, Cosmême AEON LakeTown, opened in AEON LakeTown kaze.

A new style of cosmetic select shop that gathers carefully selected cosmetics from around the world, allowing customers to freely try and freely choose across brand boundaries.

• Cosmetics select shop

  A retail format offering cross-brand cosmetics, fragrances, and beauty products.

1. 1Cosmeme official websitecosmeme.jp
2. 2About Cosmemecosmeme.jp
3. 3Corporate Overviewcosmeme.jp
4. 4Cosmeme - Wikipedia (Japanese)ja.wikipedia.org
5. 5Cosmeme - Wikidatawikidata.org