CR Brands

CR Brands, Inc. was an American private-label consumer goods company focused on household cleaning and laundry products. It was formed in 2006 by Allied Capital through the merger of two of its subsidiaries, Redox Brands and ChemPro, Inc. The company was headquartered in the Cincinnati area, specifically West Chester, Ohio, and operated manufacturing facilities in Spartanburg, South Carolina. Its name was derived from the first initials of ChemPro and Redox. CR Brands sold products under a portfolio of niche household brands, including Biz, Oxydol, Dryel, Mean Green, Pine Power and Magnum Power. It also sold products under the Arm & Hammer and OxiClean brand names, which were licensed from Church & Dwight. The company's business model centered on acquiring and managing established consumer product brands, often former Procter & Gamble brands, and manufacturing them for retail channels. Ownership changed several times. After Allied Capital's financial difficulties, CR Brands was sold to Juggernaut Capital Partners LP in 2009. In September 2012, Juggernaut sold CR Brands to Resilience Capital Partners' Resilience Fund III LP for undisclosed terms. Under Resilience, the company pursued a growth plan focused on its differentiated niche brands, but it also divested several brands: Mean Green and the U.S. and Canadian license for Roto-Rooter-branded drain care products were sold to RPM International in 2018; Oxydol was acquired by Fab+Kind Co. in 2019; and Biz and Dryel were sold to Scott's Liquid Gold Inc. in 2020. Following the divestiture of its brands, CR Brands filed for Chapter 7 bankruptcy liquidation on March 16, 2023, in the U.S. Bankruptcy Court in Cleveland. The company listed zero assets, liabilities of $21.9 million, and creditors of between 100 and 199. It ceased operations thereafter.

CR Brands, Inc. was formed in 2006 by Allied Capital through the merger of two of its subsidiaries, Redox Brands and ChemPro, Inc. ChemPro, Inc. was founded by former Procter & Gamble employees and owned several former P&G brands, including Oxydol. Allied Capital acquired ChemPro in March 2006 and then merged it with Redox Brands, renaming the combined company CR Brands. The name "CR" was derived from the first initials of ChemPro and Redox. ChemPro's Chief Executive Officer retained the title through the merger, with Richard Owen named Chief Operating Officer. Manufacturing of the Redox brands was moved to the ChemPro plants. The company was headquartered in the Cincinnati area, in West Chester, Ohio, and operated manufacturing facilities in Spartanburg, South Carolina. In light of Allied Capital's financial difficulties, CR Brands was sold to Juggernaut Capital Partners LP in 2009. Juggernaut sold CR Brands to Resilience Capital Partners' Resilience Fund III LP for undisclosed terms in September 2012. In 2018, Resilience Capital announced that it had "brought in new leadership and implemented an ambitious growth plan that concentrated on growing the company's differentiated niche brands." The same year, CR Brands sold the Mean Green brand and its U.S. and Canadian license for Roto-Rooter-branded drain care products to Medina, Ohio-based RPM International, owners of Rust-Oleum. In 2019, the Oxydol brand was acquired by Fab+Kind Co. In 2020, CR Brands sold its Biz and Dryel brands to Greenwood Village, Colorado-based Scott's Liquid Gold Inc. (SLG) for undisclosed terms. Following the divestiture of its brands, CR Brands filed for Chapter 7 bankruptcy liquidation on March 16, 2023. The company listed creditors of between 100 and 199, zero assets (the company had already spun off all its assets prior to the bankruptcy filing), and liabilities of $21.9 million in its bankruptcy petition, which was filed in the U.S. Bankruptcy Court in Cleveland. The company ceased operations.

• Allied Capital acquires ChemPro, Inc.

• Allied Capital merges Redox Brands and ChemPro, Inc. to form CR Brands.

• CR Brands sold to Juggernaut Capital Partners LP.

• Juggernaut sells CR Brands to Resilience Capital Partners' Resilience Fund III LP.

• CR Brands sells Mean Green and Roto-Rooter drain care license to RPM International.

• Oxydol brand acquired by Fab+Kind Co.

• CR Brands sells Biz and Dryel brands to Scott's Liquid Gold Inc.

• CR Brands files for Chapter 7 bankruptcy liquidation.

Private-label and niche household cleaning brands, often former Procter & Gamble brands, sold through retail channels in the United States and Canada.

• Biz

  Laundry detergent brand.

• Oxydol

  Laundry detergent brand, formerly owned by Procter & Gamble.

• Dryel

  At-home dry cleaning product brand.

• Mean Green

  Household cleaner brand.

• Pine Power

  Pine-scented cleaner brand.

• Magnum Power

  Cleaning product brand.

• Unconfirmed

  Reported2026.10.05

  CP Brands buys The Limited and plans to reinvent and expand the women's brand[2]CP Brands 收购 The Limited，并计划重塑和扩展该女装品牌news.google.com

  CP Brands has bought The Limited, the women's brand, and plans to reinvent and expand it.

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1. 1CR Brands - Wikipediaen.wikipedia.org
2. 2CP Brands 收购 The Limited，并计划重塑和扩展该女装品牌news.google.com