Creative Data Engineers
Creative Data Engineers is a data and AI consultancy that helps digital marketing teams at multi-market consumer brands measure and improve their visibility in AI-generated answers.
Last updated September 26, 2026
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Overview
Creative Data Engineers (CDE) is a data and AI consultancy focused on AI visibility and AI readiness for digital marketing teams at multi-market consumer brands. The firm helps brands understand whether AI systems such as ChatGPT, Claude, Gemini, Google AI Overviews and Perplexity recommend them when buyers ask product-comparison questions, and it turns that evidence into prioritized website and content recommendations. The company was founded by Balázs Turán, who began working in digital analytics in 2011 and became an independent consultant in 2016. According to the company's about page, CDE grew out of years of helping companies understand what their data could tell them, and today applies that measurement discipline to AI visibility. Turán works directly with client teams and also teaches practical AI automation as Community Lead at Agent-J+, a Skool community. CDE's core service is an AI visibility system that records dated answers from major AI services across agreed markets and buyer questions, showing where a brand is mentioned, which competitors appear instead, and which sources are cited. Alongside this, the firm offers an AI readiness assessment that checks websites for technical barriers and missing information that can affect how AI services read and use pages. The output is a prioritized task list and publishing recommendations that client teams or agencies can act on, with recurring monthly measurement to update priorities. The company positions itself as an evidence-based partner for marketing leadership, providing inspectable results that can be used to brief executives and decide what the web team or agency should work on next. Its services are aimed at brands operating in multiple markets and languages. CDE is a private consultancy and does not disclose a headquarters location or founding year in the available evidence.
History
Creative Data Engineers was founded by Balázs Turán, who began his career in digital analytics in 2011 and became an independent consultant in 2016. According to the company's about page, the firm spent years helping companies understand what their data could tell them before turning to AI visibility. That background in measurement, reporting and decision support shaped how CDE works today. The company's current focus is AI visibility: measuring whether AI answers mention a brand, which sources they cite, and whether a website provides the information a buyer needs. CDE describes this as a continuation of the same discipline—define what to measure, keep the evidence and explain the limits—applied to a new set of questions. In addition to client work, the founder builds AI workflows for research, measurement and reporting, and teaches practical AI automation as Community Lead at Agent-J+, a Skool community that includes live builds and workshops. This teaching and building activity informs CDE's repeatable measurement and recommendation services. CDE offers an AI visibility system that records dated answers from ChatGPT, Claude, Gemini, Google AI Overviews and Perplexity across agreed markets and buyer questions. The system shows where a brand appears, which competitors appear instead, and which sources are cited. Alongside this, the firm provides an AI readiness assessment that checks for website barriers and missing information that can affect how AI services read and use pages. The output is a prioritized task list and publishing recommendations, with recurring monthly measurement to update priorities. The company targets digital marketing teams at multi-market consumer brands and positions its evidence as something teams can use to brief leadership and decide what their web team or agency should work on next. CDE is a private consultancy; the available evidence does not disclose a headquarters location or a founding year.
- 2016
Balázs Turán becomes an independent consultant.
- 2011
Founder Balázs Turán starts working in digital analytics.
Products and positioning
Evidence-based AI visibility and readiness partner for digital marketing teams at multi-market consumer brands.
AI visibility analysis
Dated AI answers show where a brand is mentioned, which competitors appear and which sources are cited, compared across agreed questions and markets.
AI readiness assessment
Checks for website barriers and missing information that can affect how AI services read and use pages, with each finding supported by evidence and a recommended change.
Publishing recommendations
Shows which pages to update, which buyer questions need an answer and which third-party sources to consider for PR or collaboration.
Recurring AI visibility measurement
With System or Partner, the system measures again every month and updates priorities.
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