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CTE New World

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CTE New World, formerly known as CTE World and Corporate Thugz Entertainment, is an American hip-hop record label founded by Jeezy and Kinky B.

Last updated August 31, 2026

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Overview

CTE New World is an American hip-hop record label founded in 2001 by rapper Jeezy and his former business partner Kinky B. The label began as Corporate Thugz Entertainment, later using the names Corporate Thugz and CTE World before adopting the CTE New World name. Its early activity centered on independently releasing Jeezy projects, including Thuggin' Under the Influence (T.U.I.) in 2001 and Come Shop wit Me in 2003. These releases established the label as a vehicle for Jeezy's music and business ambitions before his transition to a major-label career. Jeezy's growing profile brought interest from major music companies. In 2004, a demo associated with him was introduced to Def Jam executives through producer Jazze Pha's management network. Shakir Stewart and L.A. Reid supported the signing, and Jeezy ultimately signed himself and Corporate Thugz to Def Jam Recordings and the Island Def Jam Music Group. His major-label releases, including Let's Get It: Thug Motivation 101, The Inspiration, The Recession, and later Thug Motivation projects, significantly raised the visibility of the CTE identity even when distribution and release arrangements involved larger corporate partners. The label expanded its roster during the mid-to-late 2000s. Jeezy formed the group United Streets Dopeboyz of America, commonly known as USDA, and brought artists such as Slick Pulla, Blood Raw, 211, JW, and Boo Rossini into the broader CTE orbit. USDA's Cold Summer became one of the label's prominent collective projects. Other artists associated with the label included Freddie Gibbs, Scrilla, Tone Trump, Doughboyz Cashout, and YG. The roster reflected CTE's core orientation toward Southern and street-oriented hip-hop while also reaching artists from Detroit and the West Coast. In December 2012, CTE entered a joint-venture arrangement with Atlantic Records. The arrangement was followed by changes in label administration and further artist activity. Steve-O Carless was identified as an Atlantic A&R executive and president of Corporate Thugz, while Jeezy continued to serve as the label's central creative and business figure. In 2013, the label signed Detroit group Doughboyz Cashout and West Coast rapper YG. The compilation mixtape Boss Yo Life Up Gang, released that year, connected Jeezy, Doughboyz Cashout, and YG and was promoted by the singles My Nigga and Mob Life. CTE also announced a relationship with Roc Nation in November 2013. Its catalog and artist associations subsequently included releases by YG, Jeezy, Doughboyz Cashout, Boston George, and others. Boo Rossini, a member of USDA, was appointed president of the label in 2016. The available public record documents a substantial period of activity from the early 2000s through the late 2010s, but it does not establish the label's present operating status, current roster, or current corporate ownership with certainty.

History

CTE New World began in 2001 as Corporate Thugz Entertainment, a label created by Jeezy and Kinky B. Its first phase was independent and artist-centered, with Jeezy's Thuggin' Under the Influence (T.U.I.) and Come Shop wit Me serving as early releases. The label's identity was closely tied to Jeezy's rise as a rapper and entrepreneur. A major turning point came in 2004, when Jeezy's demo reached Shakir Stewart, then a Def Jam A&R executive, through Henry 'Noonie' Lee, a manager associated with Jazze Pha. Stewart and L.A. Reid supported signing Jeezy, who chose Def Jam and Island Def Jam over competing interest from other major labels. Jeezy and Corporate Thugz consequently became connected to a major-label infrastructure. His 2005 album Let's Get It: Thug Motivation 101 and subsequent projects made the CTE name more visible nationally. During the following years, the label developed a broader roster and collective identity. Jeezy formed USDA and associated the group with CTE, signing or working with artists including Slick Pulla, Blood Raw, 211, JW, and Boo Rossini. USDA's Cold Summer and later collective material complemented Jeezy's solo catalog. Blood Raw, Tone Trump, Freddie Gibbs, and Scrilla were also associated with the label, although some relationships were comparatively brief. Freddie Gibbs left in 2012 and later criticized Jeezy, while Scrilla announced his release at the end of that year. In December 2012, CTE established a joint venture with Atlantic Records. Steve-O Carless was named in connection with A&R and presidency duties on the Atlantic side of the arrangement. The deal was followed by renewed roster activity: Detroit's Doughboyz Cashout joined in 2013, as did YG from the West Coast. CTE released Boss Yo Life Up Gang in August 2013, a collaborative compilation involving Jeezy, Doughboyz Cashout, and YG. In November of the same year, Jeezy and CTE announced a relationship with Roc Nation. The label continued to be associated with releases by Jeezy and affiliated artists. Its documented catalog includes Jeezy's Thug Motivation series, USDA projects, Blood Raw's My Life: The True Testimony, Freddie Gibbs's Lord Giveth, Lord Taketh Away, YG's My Krazy Life and Still Brazy, and later releases connected to Boston George. Boo Rossini became president in 2016. Publicly available reference material records the label's historical activity and affiliations but does not clearly establish its current corporate structure, current roster, or whether it remains actively operating.

  • 2016

    Boo Rossini is appointed president

    [1]

    USDA member Boo Rossini takes on the label's presidency.

  • 2013

    Boss Yo Life Up Gang is released

    [1]

    CTE releases a collaborative mixtape featuring Jeezy, Doughboyz Cashout, and YG.

  • 2012

    CTE signs an Atlantic joint venture

    [1]

    The label enters a joint-venture arrangement with Atlantic Records and undertakes a period of administrative and roster expansion.

  • 2007

    USDA is formed and associated with CTE

    [1]

    Jeezy forms United Streets Dopeboyz of America and brings several members into the CTE orbit.

  • 2005

    Let's Get It: Thug Motivation 101 is released

    [1]

    Jeezy's first major-label studio album expands the public profile of both the artist and the CTE identity.

  • 2004

    Jeezy attracts Def Jam interest

    [1]

    A demo reaches Def Jam executives Shakir Stewart and L.A. Reid, leading toward a major-label signing.

  • 2003

    Come Shop wit Me is released

    [1]

    Jeezy issues a second early independent project through Corporate Thugz.

  • 2001

    Corporate Thugz Entertainment is founded

    [1]

    Jeezy and Kinky B establish the independent label that later becomes known as CTE World and CTE New World.

  • 2001

    Thuggin' Under the Influence (T.U.I.) is released

    [1]

    Jeezy releases the label's first documented album, helping define its early independent identity.

Products and positioning

A Jeezy-led hip-hop imprint focused on street-oriented rap, artist development, collaborative projects, and releases connected to Southern rap culture.

  • Album series · 2005

    Jeezy's Thug Motivation series

    The Thug Motivation series is the label's central artist-led product line. It includes major Jeezy releases such as Let's Get It: Thug Motivation 101, The Inspiration, Thug Motivation 103, and TM 104. The series combines Jeezy's solo career with the broader CTE brand and represents the label's most recognizable recurring concept.

  • Group recordings · 2007

    USDA releases

    USDA, or United Streets Dopeboyz of America, was a rap group formed by Jeezy and associated with CTE. Its documented catalog includes Cold Summer and The After Party. The group gave the label a collective format alongside Jeezy's solo albums.

  • Compilation mixtape · 2013

    Boss Yo Life Up Gang

    Boss Yo Life Up Gang is a collaborative CTE compilation featuring Jeezy, Detroit group Doughboyz Cashout, and YG. Its associated tracks included YG's My Nigga and Doughboyz Cashout's Mob Life, both featuring Jeezy.

Brand decisions

  • 2013

    Roc Nation relationship announcementStrategy

    Background

    CTE continued developing external label and distribution relationships after its Atlantic arrangement.

    Action taken

    Jeezy and CTE announced a relationship with Roc Nation through Twitter.

    Aftermath

    The announcement reinforced CTE's strategy of combining its artist identity with partnerships involving larger music businesses.

  • 2012

    Atlantic joint-venture decisionM&A

    Background

    After years of independent activity and major-label association through Def Jam, CTE pursued a formal joint-venture arrangement with Atlantic Records.

    Action taken

    CTE and Atlantic entered a joint venture, with Steve-O Carless associated with A&R and presidency responsibilities.

    Aftermath

    The arrangement preceded additional signings and collaborative releases, including projects involving Doughboyz Cashout and YG.

Sources2 sources

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