CUM Books
Retailer / private label
UnclaimedSouth African Christian publisher and retailer of Bibles, books and gifts, operating online and through 34 stores.
Last updated September 26, 2026
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Overview
CUM Books, formally Christelike Uitgewersmaatskappy, is a South African Christian publisher and retailer that has been putting Christian content and Bibles into the hands of South Africans for more than 80 years. The organisation was founded in 1939 by Freddie and Ria Crous, who answered a call to spread the gospel through the printed word on the eve of the Second World War. From those beginnings, CUM grew into a multi-channel Christian bookstore brand with a strong publishing arm and a nationwide retail footprint. Today CUM Books operates an online store at cumbooks.co.za and a network of 34 physical store locations across South Africa. Its product range centres on Bibles in multiple translations and formats, including study Bibles, journaling and creative Bibles, economy editions, and gift and award Bibles. Alongside Bibles, the retailer sells Christian books, Bible studies, journals and notebooks, stationery, home and kitchen items, Bible bags and book covers, and creative products. The online store features regular promotions such as a Book of the Week, new releases, and online-exclusive deals, with discounts often ranging from 15% to over 50% off regular prices. As a publisher, CUM produces and distributes Christian publications that reflect relevance, excellence, and integrity, serving diverse audiences across South Africa. The company also offers gift cards in denominations from R100 to R2000, redeemable online and in stores, valid for three years from issue. Customer service is available via email and WhatsApp, and free shipping is offered on orders over R500 with easy returns within 30 days. CUM Books remains a private, mission-driven organisation. Its stated purpose is to support spiritual growth and to make Christian content accessible, a vision that has guided it from its 1939 founding through decades of expansion into one of South Africa's most recognised Christian retail brands.
History
CUM Books, formally Christelike Uitgewersmaatskappy, was established in 1939 by Freddie and Ria Crous, who felt called to spread the gospel through the printed word on the eve of the Second World War. The organisation began as a Christian publisher and grew over the decades into a combined publisher and retailer. Its stated purpose has remained consistent: to put Christian content and Bibles into the hands of the people of South Africa. Through the hundreds of employees who have worked within the organisation over decades, CUM has reached diverse audiences with publications reflecting relevance, excellence, and integrity. The company expanded its retail footprint to 34 store locations across South Africa and later added an online store at cumbooks.co.za, allowing customers nationwide to browse and purchase Bibles, books, and gifts. In the digital era, CUM Books has continued to adapt, offering online-exclusive deals, a Book of the Week promotion, and a range of gift cards redeemable both online and in stores. The company also provides customer support via email and WhatsApp, free shipping on orders over R500, and easy returns within 30 days. As of the 2020s, CUM Books remains a private, mission-driven Christian retailer and publisher, still guided by the founding vision of making Christian content accessible to South Africans.
- 1939
CUM (Christelike Uitgewersmaatskappy) founded by Freddie and Ria Crous.
Expanded to 34 physical store locations across South Africa.
Launched online store at cumbooks.co.za.
Products and positioning
Trusted Christian bookstore and publisher serving South Africa for over 80 years, offering Bibles, books and gifts through online and physical channels.
Study Bibles
Journaling and Creative Bibles
Economy Bibles
Gift and Award Bibles
Christian books
Bible studies
Journals and notebooks
Stationery
Home and kitchen items
Bible bags and book covers
Gift cards
Sources5 sources
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