Curate Your Style

Curate Your Style is a Mayfair-based personal styling company with an international presence, specialising in Seasonal Colour Analysis, Body Shape styling and Style Aesthetic refinement. Founded by sisters Hannah and Sophia Rashad, the business grew out of a family experience in the early 2000s, when their mother worked with a personal stylist who taught her what worked and why rather than simply dressing her. That transformation shaped the founders' conviction that style is a proven, consistent formula rather than luck or instinct reserved for a few. The company's philosophy is defined by a shift away from trends, expectations and changing beauty standards and entirely onto the individual. Rather than asking clients to adapt to fashion, Curate Your Style considers everything in relation to the client's colouring, proportions, silhouette and way of moving through the world. Services include colour, hair and makeup analysis, body shape styling and style aesthetic refinement, delivered both in person and online. Curate Your Style reports having worked with more than 30,000 clients across 116 countries, spanning private clients, fashion enthusiasts, royalty, Olympians and internationally recognised public figures. Its online services include Seasonal Color Analysis Online and Hair Color Analysis Online, offered at tiered Bronze, Silver and Gold levels, with results delivered digitally within five days. The company also collaborates with leading luxury fashion and beauty brands. Recognition includes selection as a Walpole Brand of Tomorrow 2025, the official body for British luxury, and certification by Positive Luxury's Butterfly Mark, an independently verified accreditation for sustainability, social impact and responsible governance. The company has also been featured in Vogue Business. Its co-founders, Hannah and Sophia Rashad, were recognised as part of the 2025 Walpole Brand of Tomorrow cohort, whose alumni include DeMellier, ME+EM and Emilia Wickstead.

Curate Your Style was founded by sisters Hannah and Sophia Rashad as a family-founded business. Its origin story begins in the early 2000s, when the founders witnessed a transformation within their own family. Their mother, like many women at the time, was navigating a fashion landscape shaped by trends, magazines and unspoken expectations, where if something did not suit her the assumption was that something must be wrong with her. That changed when she worked with a personal stylist who approached style differently: rather than simply dressing her, the stylist taught her what worked and why. Over the following two decades her wardrobe became more refined, more intentional and ultimately more effective, not through having more items but through clarity and precision in every decision. Witnessing that transformation at a young age shaped the founders' understanding of how transformative the right approach to style can be. What began as a family experience evolved into a trusted methodology built on both lived experience and professional expertise. The company established itself as a Mayfair-based personal styling business with an international presence, specialising in Seasonal Colour Analysis, Body Shape styling and Style Aesthetic refinement. Its core point of view is that style should be considered in relation to the individual, not the other way around. Curate Your Style has grown to serve more than 30,000 clients across 116 countries, from private clients and fashion enthusiasts to royalty, Olympians and internationally recognised public figures. It has also collaborated with leading luxury fashion and beauty brands. Its services are delivered both in person and online, with online offerings such as Seasonal Color Analysis Online and Hair Color Analysis Online making the methodology accessible internationally. In 2025, the company was recognised by Walpole, the official body for British luxury, as a Brand of Tomorrow. Hannah and Sophia Rashad were named as part of the 2025 cohort, whose alumni include DeMellier, ME+EM and Emilia Wickstead. The company has also been certified by Positive Luxury's Butterfly Mark, an independently verified accreditation for sustainability, social impact and responsible governance assessed to the same standard as the world's leading luxury brands, and has been featured in Vogue Business.

• Early 2000s: The founders' mother works with a personal stylist, the family experience that inspired Curate Your Style.

• Curate Your Style is founded by sisters Hannah and Sophia Rashad as a Mayfair-based personal styling company.

• The company grows to serve over 30,000 clients across 116+ countries.

• Curate Your Style is selected as a Walpole Brand of Tomorrow 2025; co-founders Hannah and Sophia Rashad are recognised as part of the 2025 cohort.

• The company is certified by Positive Luxury's Butterfly Mark and featured in Vogue Business.

Luxury personal styling and colour analysis brand positioning style as an individual formula rather than a trend, recognised by Walpole as a Brand of Tomorrow 2025 and certified by Positive Luxury's Butterfly Mark.

• Seasonal Color Analysis Online

  Online seasonal colour analysis service; listed at £33.00 (regular price £95.00).

• Hair Color Analysis Online

  Online hair colour analysis with Bronze, Silver and Gold tiers; photos analysed by 3 personal stylists with results within 5 days.

• Gold Colour Analysis

  Premium colour analysis service mentioned in client reviews.

• Body Shape Styling

  Styling service focused on the client's proportions and silhouette.

• Style Aesthetic Refinement

  Service refining a client's personal style aesthetic.

1. 1Colour Analysis & Personal Styling | Curate Your Style Londoncurateyourstyle.london
2. 2About Curate Your Style | Color Analysis and Personal Styling Expertscurateyourstyle.london
3. 3Our Story | The Founders of Curate Your Stylecurateyourstyle.london
4. 4Hair Color Analysis: Your Best Hair Colors for Your Skin Tone – Curate Your Stylecurateyourstyle.london
5. 5Curate Your Stylewikidata.org