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Product brand

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CURLS is a natural hair care brand founded in 2002 by Mahisha Dellinger, offering collections like Blueberry Bliss, Classic, Sea Moss, and Poppin Pineapple.

Last updated September 2, 2026

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Overview

CURLS is a hair care brand founded by Mahisha Dellinger in 2002. The brand offers collections such as Blueberry Bliss, Classic, Sea Moss, and Poppin Pineapple, formulated with ingredients like blueberry extract, botanical ingredients, sea moss, and pineapple extract. The brand emphasizes natural ingredients and aims to celebrate various curl patterns.

History

CURLS was founded in 2002 by Mahisha Dellinger, a former Marketing Manager at a fortune 500 company, after being disenchanted with the lack of natural haircare products with quality ingredients and dependability. She sought to create a brand that resonated with women like her, envisioning curlistas everywhere being able to find high-quality products that celebrate various curl patterns. She developed CURLS with leading cosmetic and wellness experts.

Products and positioning

Product categories. shampoo · conditioner

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