CURVES HOLDINGS

Corporate brand

Japanese holding company for the women-only 30-minute fitness brand Curves, listed on the Tokyo Stock Exchange Prime Market.

Last updated September 15, 2026

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Overview

Curves Holdings Co., Ltd. is a Japanese holding company whose group operates the women-only 30-minute fitness brand Curves. Its subsidiary Curves Japan was established in February 2005 after concluding a master license agreement with the U.S. headquarters, and the first Japanese store opened in July 2005. The business became a consolidated subsidiary of Koshidaka Co., Ltd. (now Koshidaka Holdings Co., Ltd.) in October 2008, then separated from the Koshidaka Group via a spin-off and listed independently on the First Section of the Tokyo Stock Exchange in March 2020. Following the TSE market restructuring in April 2022, it moved to the Prime Market. The Curves offering is a 30-minute circuit training program combining strength training, aerobic exercise, and stretching, aimed mainly at women around age 50 and older.

History

In February 2005, Curves Japan Co., Ltd. was established and concluded a master license agreement with the U.S. headquarters, obtaining the right to develop the business in Japan. The first Japanese store opened in July 2005, and nationwide franchise expansion began in March 2006. The chain surpassed 100 stores in June 2006, exceeded 100,000 members in April 2007, and opened stores in all 47 prefectures by June 2007. In October 2008, the company became a consolidated subsidiary of Koshidaka Co., Ltd. (now Koshidaka Holdings Co., Ltd.). In March 2020, it separated from the Koshidaka Group via a spin-off and listed independently on the First Section of the Tokyo Stock Exchange. In April 2022, following the TSE market restructuring, it moved from the First Section to the Prime Market.

Products and positioning

Women-only 30-minute health fitness aimed at women around age 50 and older, emphasizing ease of starting and continuing.

Curves Workout
A 30-minute circuit training program combining strength training, aerobic exercise, and stretching.
Ouchi de Curves
Online fitness service released in September 2020.
Karada Nenrei Sokutei Program
A health test developed in February 2015 that measures physical age in 5 minutes.

Sources5 sources

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