Custom Line

Custom Line is an Italian luxury motor-yacht brand belonging to the Ferretti Group. It was established in 1996 as part of Ferretti’s effort to extend its range into larger yachts of approximately 30 metres and above. The concept combined the industrial capabilities of a major yacht manufacturer with a more individualized approach to design, construction and interior planning. Custom Line yachts were intended for clients seeking substantial onboard space, privacy and tailor-made accommodation rather than standardized production layouts. The brand’s design work was assigned to Studio Zuccon International Project, a long-standing collaborator of the Ferretti group. Construction has taken place at Ferretti facilities in Fano, Ancona and Cattolica, while the brand’s headquarters are situated in Forlì. Its yachts use composite materials, including fibreglass-based structures, allowing the shipyards to combine relatively low weight with structural resistance and design flexibility. The range has included both planing yachts, designed for higher speeds, and semi-displacement Navetta models, which emphasize onboard comfort, volume, cruising efficiency and long-range use. Custom Line’s early portfolio included the Custom Line 94’, the first project yacht associated with the brand, which was presented at Cannes in 1998. Later models expanded the range toward larger and more technically sophisticated vessels. The Custom Line 97’ was a composite planing yacht built at Fano, while the 112’ and its successor, the 112’ Next, represented a larger planing format produced at the Ancona shipyard. The Navetta 26 and Navetta 33 formed the semi-displacement side of the range, offering alternative interior arrangements and generous accommodation for owners and guests. The brand has also been associated with the introduction of stabilization technology in the yacht sector. The Anti Rolling Gyro system, patented by Mitsubishi Heavy Industries, was tested for the first time on a Custom Line yacht, the Navetta 30. The system was described as reducing wave-induced rolling and was made available to the Ferretti group under exclusive rights for a period that extended to 2011. This episode illustrates Custom Line’s emphasis on combining large-yacht comfort with technical innovation. Custom Line’s positioning rests on three connected attributes: Italian yacht-building expertise, large-scale onboard livability and customization. Rather than functioning solely as a maker of fast luxury boats, the brand has developed a portfolio spanning performance-oriented planing yachts and more comfort-focused semi-displacement vessels. Its individual models have been designed with multiple accommodation layouts and substantial personalization possibilities. The available reference material documents more than 20 projects during the brand’s first 25 years as a shipbuilder, although a complete current model list and current production status for every historical model are not established here.

Custom Line emerged from a Ferretti Group project intended to broaden the manufacturer’s offering of large motor yachts. The initiative was formalized in 1996, when the brand was created to develop individually designed and built yachts in composite materials for demanding private clients. This placed Custom Line within the Ferretti Group from its inception rather than establishing it as an independent yacht company later acquired by the group. Studio Zuccon International Project was assigned responsibility for the design direction. The studio had already worked with the Ferretti group for several years, making it a natural partner for a brand whose proposition depended on coherent exterior styling, flexible interior architecture and a recognizable family resemblance across models. Custom Line emphasized large internal areas, onboard livability, privacy and tailor-made interiors. These requirements distinguished the brand from a narrowly performance-led yacht line and made accommodation planning an important part of the product concept. The first project yacht identified in the reference material was the 28.80-metre Custom Line 94’, presented in Cannes in 1998. The range subsequently developed into two principal technical families. Planing yachts included the Custom Line 97’ and the Custom Line 112’ Next, the latter succeeding the Custom Line 112’. Semi-displacement yachts included the Navetta 26 and Navetta 33. The use of composite construction was central to these models, supporting the combination of size, structural rigidity, design freedom and performance. The Custom Line 97’ was built at the Fano site by Ferretti AYT in conjunction with Zuccon International Project. It was described as a 29.70-metre planing yacht capable of carrying up to 20 people, with alternative four- and five-cabin arrangements excluding crew accommodation. Its first appearance took place at the Genoa International Boat Show in 2006. The Navetta 26 followed with a Cannes presentation in September 2007. It was approximately 26 metres long and offered alternative interior arrangements, two engine configurations and a semi-displacement hull. The model later received the 2008 Millennium Yacht Design Award in the motor-boat class for vessels over 24 metres. In 2008, Custom Line presented two further significant models at Cannes. The 112’ Next, approximately 34 metres long, was introduced as the direct successor to the Custom Line 112’. It used multi-axis fibreglass for the hull and superstructure and was produced at the Ancona shipyard. The Navetta 33, also approximately 33 metres long, became the top semi-displacement model described in the source material. It offered alternative main-deck versions and was designed for a combination of passenger capacity, cruising ability and range. Technical development was another part of the brand’s history. The Anti Rolling Gyro system patented by Mitsubishi Heavy Industries was tested for the first time on a Custom Line yacht, the Navetta 30. The system was intended to reduce wave-induced rolling, and the Ferretti group held exclusive rights to it until 2011. This technology complemented the brand’s focus on comfort and livability by addressing motion at sea rather than only speed or styling. Production has been associated with Ferretti facilities in Fano, Ancona and Cattolica, while the office headquarters are in Forlì. The reference material states that Custom Line created more than 20 projects during its first 25 years as a shipbuilder. The available information does not provide a complete chronology of all projects, ownership changes, executives or the current model range; those areas therefore remain limited in this dossier.

• 2011

  Exclusive Anti Rolling Gyro rights period ended

  [1]Custom Lineen.wikipedia.org

  The Ferretti group’s stated period of exclusive rights to Mitsubishi Heavy Industries’ Anti Rolling Gyro system extended until 2011.

• 2008

  112' Next and Navetta 33 launched

  [1]Custom Lineen.wikipedia.org

  Custom Line presented the 112' Next and the Navetta 33 at Cannes, expanding both its planing and semi-displacement ranges.

• 2008

  Navetta 26 received a Millennium Yacht Design Award

  [1]Custom Lineen.wikipedia.org

  The Navetta 26 was awarded the 2008 MYDA in the motor-boat category for vessels over 24 metres.

• 2007

  Navetta 26 introduced

  [1]Custom Lineen.wikipedia.org

  The semi-displacement Navetta 26 was first presented at Cannes.

• 2006

  Custom Line 97' debuted

  [1]Custom Lineen.wikipedia.org

  The Custom Line 97' made its first appearance at the Genoa International Boat Show.

• 1998

  Custom Line 94' presented

  [1]Custom Lineen.wikipedia.org

  The 28.80-metre Custom Line 94' was presented at Cannes as the brand’s first project yacht.

• 1996

  Custom Line founded within the Ferretti Group

  [1]Custom Lineen.wikipedia.org

  Custom Line was established to develop individually designed composite yachts in the approximately 30-metre and larger segment.

High-end custom motor yachts combining Italian craftsmanship, large interior volumes, privacy, composite construction and tailored onboard layouts.

• Planing motor yacht · 1998

  Custom Line 94'

  A 28.80-metre yacht identified as the first project yacht born under the Custom Line name. It was presented at Cannes in 1998 and established the brand’s early focus on large composite motor yachts with substantial interior accommodation and individualized design.

• Planing motor yacht · 2006

  Custom Line 97'

  A 29.70-metre composite planing yacht built at Fano by Ferretti AYT in collaboration with Zuccon International Project. It was described with four- or five-cabin passenger layouts, capacity for up to 20 people excluding crew, and twin MTU engines enabling a stated top speed of 27 knots.

• Semi-displacement motor yacht · 2007

  Custom Line Navetta 26

  An approximately 26-metre composite semi-displacement yacht designed by Zuccon International Project and Ferretti AYT. It offered alternative four- and five-cabin arrangements and two engine options, with stated top speeds of approximately 14 or 16 knots. The model was recognized with a 2008 Millennium Yacht Design Award.

• Planing motor yacht · 2008

  Custom Line 112' Next

  A 34-metre planing yacht and successor to the Custom Line 112'. Produced at the Ancona shipyard, it used multi-axis fibreglass for the hull and superstructure. The reference material describes accommodation for up to 20 people plus four crew members and a stated maximum speed of 26 knots.

• Semi-displacement motor yacht · 2008

  Custom Line Navetta 33

  An approximately 33-metre semi-displacement composite yacht produced at the Ancona shipyard. It was described as the largest semi-displacement model in the documented range, with alternative main-deck versions, accommodation for up to 20 people including crew, and a stated top speed of 18 knots.

• 2008

  Replace the Custom Line 112' with the 112' NextGeneration change

  Background

  The Custom Line 112' occupied the larger planing-yacht segment of the range.

  Action taken

  Custom Line launched the 112' Next as the direct successor to the Custom Line 112'.

  Aftermath

  The successor continued the large composite planing-yacht format and was produced at the Ancona shipyard.

  Source

• 1996

  Create a dedicated large-yacht brandStrategy

  Background

  Ferretti sought to broaden its product range into larger yachts of approximately 30 metres and above while serving clients who wanted individually designed vessels.

  Action taken

  The group established Custom Line as a brand focused on tailor-made composite motor yachts and appointed Studio Zuccon International Project for design work.

  Aftermath

  The brand developed planing and semi-displacement families and is reported to have created more than 20 projects during its first 25 years.

  Source

1. 1Custom Lineen.wikipedia.org