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Retailer / private label

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Cycle Gear is a motorcycle gear retailer selling helmets, riding gear, tires, parts, and accessories online and through stores.

Last updated September 15, 2026

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Overview

Cycle Gear is a motorcycle gear retailer. Its website sells helmets, riding gear, airbags, accessories, parts, tires, Bluetooth devices, and dirt gear, and it also operates stores offering services such as gear fitting, helmet setup, professional installation, battery health checks, and rider meet-ups. The company carries third-party brands such as Shoei, Dainese, Alpinestars, Arai, AGV, and Cardo, alongside its own labels including Bilt, Sedici, and Street & Steel.

Products and positioning

  • Bilt

    A brand listed in Cycle Gear's brand directory.

  • Sedici

    A brand listed in Cycle Gear's brand directory and featured in product listings such as the Strada 3 Animale Helmet, Corsa 2 Jacket, and Federico 2 Mesh Jacket.

  • Street & Steel

    A brand listed in Cycle Gear's brand directory and featured in product listings such as the Mission Cargo Riding Pants.

Recent events

  • Unconfirmed

    Reported

    Cycle Gear opens its first Michigan store[5]

    Cycle Gear opened its first Michigan location in Novi, at 26020 Ingersol Drive in the Novi Town Center shopping center. The article says the store opened during the summer but does not give a specific calendar date.

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