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Retailer / private label

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Cycle Spot is a Japanese bicycle retail chain operating over 100 stores, mainly in the Tokyo metropolitan area, under the concept of a friendly neighborhood bicycle shop.

Last updated September 28, 2026

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Overview

Cycle Spot (株式会社サイクルスポット) is a Japanese bicycle retail company headquartered in Nishi-Shinbashi, Minato-ku, Tokyo. It operates a chain of bicycle specialty stores, primarily in the Tokyo metropolitan area and surrounding prefectures such as Kanagawa, Chiba, Saitama, Shizuoka, and Ibaraki, with more than 100 locations according to its official website. The company was established in September 2000 (Heisei 12) and has grown by focusing on a "neighborhood bicycle shop" concept, aiming to be a convenient, friendly, and accessible store for local residents. The company operates several store formats. Its main "Cycle Spot" stores are positioned as general bicycle specialty shops with a concept of being a "town bicycle shop." A second format, "Le Cycle" (ル・サイク), focuses on sports bicycles, and a high-end format, "Le Cycle Avant" (ル・サイク アヴァン), specializes in premium sports bicycles. Cycle Spot also runs an official online store and participates in e-commerce platforms such as Rakuten Ichiba. Cycle Spot sells a wide range of bicycles, including city cycles (light bicycles), electric assist bicycles, mountain bikes, cross bikes, folding bicycles, children's bicycles, and child-seat bicycles. It carries major Japanese and international brands such as Panasonic, Miyata, Bridgestone, Asahi Cycle, Giant, Bianchi, GT, Felt, a-n-design works, and GIOS. In addition to third-party brands, Cycle Spot develops its own private-label (PB) bicycles, including original models and limited color editions, as well as bicycles for corporate clients. The company also provides repair services, maintenance, battery replacement for electric assist bicycles, and bicycle disposal services. Cycle Spot's business activities include bicycle sales, bicycle manufacturing, parts sales, repair, and all related services. The company employs approximately 300 people. Its store concept emphasizes smiles, speed, and safety, with bright and clean stores that are easy to enter, friendly and attentive customer service, and a lively, energetic atmosphere. The company has also run various promotional campaigns, including collaborations with manufacturers such as Yamaha and Panasonic, and offers services like free air inflation using electric compressors. As of the latest information available, Cycle Spot continues to expand and adjust its store network, with new store openings, relocations, and closures announced regularly. The company remains a significant player in the Japanese bicycle retail market, particularly in the Kanto region.

History

Cycle Spot was established in September 2000 (Heisei 12) as a bicycle retail company in Japan. The company opened its first store in Nakano, Tokyo, with the aim of creating a bicycle shop that was as convenient as a convenience store. From the beginning, the concept was to be a "neighborhood bicycle shop" that served local communities, and this philosophy guided its expansion, primarily in central Tokyo and later into surrounding prefectures. Over the years, Cycle Spot grew its store network to over 100 locations across the Kanto region and beyond, including Tokyo, Kanagawa, Chiba, Saitama, Shizuoka, and Ibaraki. The company diversified its store formats to cater to different customer segments. While the standard Cycle Spot stores focused on general bicycles and family needs, the company introduced "Le Cycle" stores specializing in sports bicycles, and later "Le Cycle Avant" for high-end sports bicycles. This multi-format strategy allowed Cycle Spot to serve both everyday cyclists and enthusiasts. In addition to physical stores, Cycle Spot established an official online store and began selling through e-commerce platforms such as Rakuten Ichiba. The company also developed its own private-label (PB) bicycles, offering original models and limited color editions. It expanded its services to include repairs, maintenance, battery replacement for electric assist bicycles, and corporate bicycle solutions. Cycle Spot has continuously adapted its store network, announcing openings, relocations, and closures as market conditions change. The company has also engaged in promotional campaigns with major manufacturers like Yamaha and Panasonic, and has offered services such as free air inflation and bicycle disposal. As of the latest information, Cycle Spot remains an active and significant player in the Japanese bicycle retail industry, with a focus on community-oriented retail and a wide product range.

  • Company established as Cycle Spot, Inc. (株式会社サイクルスポット).

  • First store opened in Nakano, Tokyo, with a convenience-store-like bicycle shop concept.

  • New Year greeting published on official website.

  • Official mascot character name decided.

  • Le Cycle Avant Atre Takeshiba store closed.

  • Cycle Spot Higashimukojima store relocated.

  • Cycle Spot Kamiikegami store closed.

  • Cycle Spot Nakano store relocated.

  • Cycle Spot Kashimada store integrated.

Products and positioning

Neighborhood bicycle shop offering a wide range of bicycles and services with a focus on accessibility, friendliness, and community.

  • Cycle Spot original bicycles

    Private-label bicycles developed by Cycle Spot, including limited color models and corporate bicycles.

  • Le Cycle sports bicycles

    Sports bicycles sold at Le Cycle specialty stores.

  • Le Cycle Avant high-end models

    High-end sports bicycles sold at Le Cycle Avant stores.

  • Electric assist bicycles

    Electric assist bicycles from brands such as Panasonic and Yamaha.

  • Child-seat bicycles

    Bicycles equipped with child seats for carrying children.

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