Délifrance
Corporate brand
UnclaimedFrench bakery, viennoiserie, savoury-food and bakery-café brand operating internationally.
Last updated August 21, 2026
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Overview
Délifrance is a French bakery and food-service brand that produces and serves French-style bakery, viennoiserie, savoury and snacking products. Its range includes products such as croissants, pains au chocolat, brioches, baguettes, fougasses, cakes and other pastries, together with beverages and, in some restaurants, pasta dishes. The brand operates through a combination of food manufacturing, international subsidiaries, restaurants and franchised or partner-operated outlets. The brand was established in 1983, building on the milling and bakery heritage associated with the Vilgrain family and Les Grands Moulins de Paris, which was founded in 1919. Grands Moulins de Paris is described as Délifrance's sister company and supplies the flour used in Délifrance products. This relationship connects Délifrance's consumer-facing bakery proposition with a major French milling operation and supports its positioning around French bakery expertise. Délifrance has developed an international footprint covering more than 100 countries across five continents. Its business has included twelve subsidiaries in Europe and the Middle East, as well as operations and partnerships in Asian markets. The brand has appeared in restaurant and bakery-café formats, where customers can purchase baked goods and savoury food for consumption on site or elsewhere. Product availability and operating formats vary by market. The company's international history includes a substantial Asian business. Délifrance Asia Ltd changed ownership several times: Sembawang Corporation Limited acquired a controlling interest in 1997, Prudential Asset Management Asia Limited's PAMA Group acquired the remaining interest in 1999 and subsequently took the business private, and Singapore-listed Auric Pacific Group Limited acquired it in December 2007. Auric Pacific itself was privatized in 2017. These transactions concerned the Asian business and should not be treated as changes to the entire global Délifrance brand unless separately documented. In the Philippines, Jollibee Foods Corporation operated Délifrance outlets from 1995 until the relationship ended in 2010. Former Délifrance restaurants were then relaunched under the CaféFrance name, which was later sold by Jollibee to Euro-Med Laboratories Philippines. In Malaysia, Délifrance operated several franchises until 2015; outlets appeared to have closed by 2016, although the brand returned to the market in 2020 with an outlet at Publika Shopping Gallery in Kuala Lumpur. Délifrance's business has also included frozen and manufactured viennoiserie supplied through retail, food-service and restaurant channels. In December 2025, a proposed acquisition by Belgian food group Vandemoortele was associated with remedies involving the divestment of the British viennoiserie business and production facilities in Avignon and Béthune. The divestments were described as measures intended to address competition concerns in the frozen-pastry market and to secure regulatory approval. The transaction and remedy process should be distinguished from the brand's earlier Asian ownership changes and from the day-to-day operation of Délifrance outlets.
History
Délifrance emerged in 1983 from the French milling and bakery tradition associated with the Vilgrain family. That tradition included Les Grands Moulins de Paris, established in 1919. Délifrance developed as a producer of pastries, viennoiserie and savoury bakery products, later expanding into snacking, restaurant service and international food-service distribution. Its relationship with Grands Moulins de Paris is significant because the two businesses are described as sister companies, with Grands Moulins de Paris supplying the flour used in Délifrance products. The brand's development combined manufacturing with consumer-facing bakery-café formats. Délifrance restaurants have served French-style products including croissants, cakes, fougasses, pains au chocolat, brioches, baguettes and other pastries. Many locations have also offered beverages and pasta. In addition to its own restaurant activity, the brand has operated through subsidiaries and franchise or partner arrangements, allowing it to reach markets beyond France. By the time described in the available reference material, Délifrance products were sold or served in more than 100 countries across five continents. The company had twelve subsidiaries in Europe and the Middle East. Its international expansion also produced a separate and frequently changing Asian ownership history. Sembawang Corporation Limited acquired a controlling interest in Délifrance Asia Ltd in 1997. In 1999, Prudential Asset Management Asia Limited's PAMA Group acquired full ownership and made the Asian company private. Auric Pacific Group Limited purchased Délifrance Asia from PAMA in December 2007; Auric Pacific was later privatized in 2017. Market relationships varied by country. In the Philippines, Jollibee Foods Corporation operated Délifrance from 1995 until 2010, when the companies ended their relationship. The former Délifrance restaurants were converted to CaféFrance outlets, and CaféFrance was subsequently sold by Jollibee to Euro-Med Laboratories Philippines. In Malaysia, Délifrance operated several franchises through 2015. The outlets appeared to have closed by 2016 without a formal public closure announcement cited in the reference material. The brand returned to Malaysia in 2020 through an outlet at Publika Shopping Gallery in Kuala Lumpur. Délifrance has maintained a business spanning bakery production, frozen viennoiserie, food-service supply and restaurant or bakery-café operations. A later structural development concerned the proposed acquisition by Belgian food group Vandemoortele. In December 2025, reported remedies included the divestment of Délifrance's British viennoiserie business and production sites in Avignon and Béthune. The measures were presented as responses to competition concerns in the frozen-pastry market and as part of the process for obtaining regulatory approval. The available material does not establish the final ownership structure or completion status beyond that announcement.
- 2025
Viennoiserie divestments announced during acquisition review
[1]Reported remedies for the proposed Vandemoortele acquisition included the British viennoiserie business and production facilities in Avignon and Béthune.
- 2020
Délifrance returns to Malaysia
[1]The brand reopened in Malaysia with an outlet at Publika Shopping Gallery in Kuala Lumpur.
- 2017
Auric Pacific is privatized
[1]Auric Pacific Group, which had acquired Délifrance Asia, was privatized.
- 2015
Malaysian franchise period ends
[1]Délifrance's reported Malaysian franchise operations continued until 2015.
- 2010
Philippine operations are relaunched as CaféFrance
[1]After Jollibee and Délifrance ended their relationship, former Délifrance restaurants in the Philippines were relaunched under the CaféFrance name.
- 2007
Auric Pacific purchases Délifrance Asia
[1]Auric Pacific Group Limited bought Délifrance Asia Ltd from PAMA in December.
- 1999
PAMA acquires Délifrance Asia
[1]PAMA Group acquired all of Délifrance Asia Ltd and made the business private.
- 1997
Sembawang takes control of Délifrance Asia
[1]Sembawang Corporation Limited acquired a controlling interest in Délifrance Asia Ltd.
- 1995
Jollibee begins operating Délifrance in the Philippines
[1]Jollibee Foods Corporation operated Délifrance restaurants in the Philippines.
- 1983
Délifrance is founded
[1]Délifrance began operations as a producer of pastries, viennoiserie and savoury products.
Products and positioning
French-style bakery expertise delivered through manufactured bakery products, food-service supply and bakery-café or restaurant formats.
Viennoiserie
Croissants
Croissants are among Délifrance's signature French-style viennoiserie products. They are sold through the brand's bakery, food-service and restaurant channels, with the wider range positioned around French bakery know-how.
Viennoiserie
Pain au chocolat
Pain au chocolat is part of Délifrance's French pastry and viennoiserie offering. It is presented alongside croissants, brioches and other baked products in restaurant and bakery-café formats.
Bread
Baguettes
Baguettes represent the brand's bread range and reinforce its French bakery positioning. They are available through Délifrance's restaurant and food-service activities, although exact recipes and formats may vary by market.
Bread and viennoiserie
Brioches
Brioches are included among the sweet and enriched baked products served by Délifrance. They form part of the broader assortment of French-style bakery goods sold through the brand's international channels.
Savoury bakery
Fougasses
Fougasses are part of Délifrance's savoury bakery selection. Their inclusion alongside baguettes, pastries and snacking items allows the brand to serve both sweet and savoury occasions.
Pastry and dessert
Cakes and pastries
Délifrance restaurants serve cakes and other French-style pastries, including products described as gâteaux and crisp pralines. The dessert range complements the brand's viennoiserie and bakery offerings.
Snacking
Savoury and snacking products
The company produces savoury and snacking products in addition to bread and pastry. These products support food-service and restaurant usage and broaden Délifrance beyond a purely breakfast-oriented bakery proposition.
Brand decisions
2025
Remedial divestments connected with Vandemoortele acquisitionM&ABackground
The proposed acquisition of Délifrance by Belgian food group Vandemoortele raised competition concerns in the frozen-pastry market.
Action taken
Délifrance was reported to have agreed to divest its British viennoiserie business and production facilities in Avignon and Béthune as part of remedies sought for regulatory approval.
Aftermath
The available material does not establish the final completion status of the acquisition or the divestments.
2020
Re-entry into MalaysiaStrategyBackground
Délifrance's earlier Malaysian franchise outlets appeared to have closed by 2016.
Action taken
The brand reopened in Malaysia with a location at Publika Shopping Gallery in Kuala Lumpur.
Aftermath
The available reference material does not provide later outlet counts or performance information.
2010
End of Philippine operating relationship with JollibeeStrategyBackground
Jollibee Foods Corporation had operated Délifrance in the Philippines since 1995.
Action taken
The companies ended their relationship, and former Délifrance restaurants were relaunched as CaféFrance.
Aftermath
CaféFrance was later sold by Jollibee to Euro-Med Laboratories Philippines.
Recent events
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