DADWAY

DADWAY (株式会社ダッドウェイ) is a Japanese childcare-products company founded in 1992 by Kimihiko and Yukiko Shiratori, based on the concept of supporting fathers' involvement in child-rearing. It operates retail, product-development, and distribution businesses, bringing selected childcare products from around the world to Japan and creating original items. Its brand portfolio includes Ergobaby, aden + anais, NUK, munchkin, Sassy, GLOBBER, and character lines such as Disney Baby, Sesame Street, and miffy.

In 1991, Kimihiko and Yukiko Shiratori proposed the DADWAY project, conceived around supporting fathers in child-rearing, and began making prototypes. On October 1, 1992, DADWAY Co., Ltd. was founded, opening an office in Sugata-cho, Kanagawa-ku, Yokohama, and starting sales of 27 items including imported and original products such as the 2WAY Baby Holder, Choinoce West Bag, Fathers Bag, and Colt Child Carrier. In 1993 it began selling the French Filt carrier 'tonga', which became a long-selling product, and launched the outdoor series 'Sierra Stove' and 'Bottle Harness'. In 1994 it introduced fleece products from Baby Bag, the first fleece products in Japan's baby market. In 1995 it launched Cherry Tree baby wear, Japan's first UV-protection product for children, and the Multi Scoop. In 1996 it co-developed the 2way System Tote with Giva Design. In 1997 it launched Illuminite's Reflector Suit. In 1999 it developed and sold the Shell Jumpsuit. In 2000 it launched Seat 2 Go. In 2001 it signed a formal agency agreement with Sassy. In 2003 it began its original 'Art Series' and entered the stroller market with the British MICRALITE. In 2004 it began selling Petstages, entering the pet industry, and moved its office to Shin-Yokohama, Kohoku-ku, Yokohama. In 2006 the Art Series began brand development as 'Solby'. In 2007 it started directly operated stores. In 2008 it introduced the Hawaiian carrier Ergobaby. In 2009 it exhibited at ABC Kids Expo in the US and started an export project, and began handling German nipple brand NUK.

A partner and distributor that selects distinctive childcare products worldwide and maximizes their value in Japan, while co-creating original products with manufacturers.

• 2WAY Baby Holder

• tonga

• Ergobaby

• NUK

• munchkin Miracle Cup

• Sassy

• GLOBBER

1. 1育児用品の株式会社ダッドウェイ｜こどもとワクワクする毎日をdadway.com
2. 2社史 | 育児用品の株式会社ダッドウェイdadway.com
3. 3ブランド情報 | 育児用品の株式会社ダッドウェイdadway.com
4. 4ダッドウェイについて | 育児用品の株式会社ダッドウェイdadway.com
5. 5DADWAYwikidata.org