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Corporate brand

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South Korean fire-safety manufacturer of fire extinguishers and firefighting supplies, known for its design-oriented The SQUARE extinguisher line.

Last updated September 28, 2026

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Overview

DAI DONG (Korean: 대동소방, formally (주)대동소방) is a South Korean manufacturer and seller of fire-safety equipment based in Gimpo, Gyeonggi Province. The company's official website presents a product range centred on fire extinguishers — large and small models, fire-extinguishing agents, and general firefighting supplies — alongside a dedicated line of dual-purpose automotive extinguishers offered in 0.6 kg, 0.7 kg, 1 kg, 1.5 kg, 2 kg, 3.3 kg and 4.5 kg sizes. Its catalogue also covers fire extinguishing tools and other firefighting goods, and the site provides type-approval documents, certificates and catalogues for its products. A distinctive part of the brand is The SQUARE (더스퀘어), a design-led extinguisher concept marketed under the slogan of adding safety and style. The company positions The SQUARE as a stylish alternative to conventional extinguishers, offering custom designs so that customers can create their own unit while retaining fire-suppression capability. This reflects a broader consumer-facing strategy that treats fire-safety equipment as a design object for homes, vehicles and commercial spaces rather than purely utilitarian hardware. DAI DONG also operates online sales channels, including the Daedong Fire (대동소방몰) and The SQUARE (더스퀘어몰) shopping malls, and maintains a B2B site. Its website highlights regulatory context for Korean consumers, including fire-extinguisher placement standards and the requirement to install extinguishers in passenger vehicles, and it provides guidance on fire types and correct extinguisher use. The company describes itself as a standard workplace for people with disabilities (장애인표준사업장), indicating a social-employment dimension to its operations. Corporate details listed on the site include the address at 133-11, Yanggok 2-ro, Yangchon-eup, Gimpo, Gyeonggi Province, business registration number 1378186459, and a mail-order business report number (2019-Gyeonggi Gimpo-0371). The site copyright notice references 2019, and a 2023 banner promotes The SQUARE. The company is privately held; no parent company or listed status is indicated in the available evidence.

History

DAI DONG (대동소방) is a South Korean fire-safety company based in Gimpo, Gyeonggi Province. Public information about its early corporate history is limited, but its official website and product materials show a business focused on the manufacture and supply of fire extinguishers and related firefighting equipment for the Korean market. The company built its catalogue around a broad range of extinguishers. Its product pages list large and small extinguishers, fire-extinguishing agents and tools, and general firefighting supplies. A notable category is automotive dual-purpose extinguishers, offered in a series of sizes from 0.6 kg up to 4.5 kg, reflecting Korean regulatory and consumer demand for vehicle-mounted fire-safety equipment. The site also provides type-approval documents, certificates and catalogues, underlining the certified nature of its products. A significant development in the brand's consumer-facing identity is The SQUARE (더스퀘어), a design-oriented extinguisher line. Promoted with the message of adding safety and style, The SQUARE is presented as a stylish, customisable extinguisher that does not sacrifice fire-suppression capability. A 2023 banner on the website promotes The SQUARE, and the company operates a dedicated The SQUARE shopping mall alongside its main Daedong Fire online store. This move reflects a strategy of differentiating commodity fire-safety hardware through design and personalisation. The company also emphasises regulatory guidance for consumers, publishing information on fire-extinguisher placement standards and the requirement to install extinguishers in passenger vehicles, as well as educational content on fire types and correct extinguisher use. It describes itself as a standard workplace for people with disabilities, indicating a commitment to inclusive employment. Corporate information on the website includes the Gimpo address, business registration number 1378186459, and a mail-order business report number issued in 2019, the year referenced in the site's copyright notice. Recent notices from 2024 cover the launch of a 0.6 kg vehicle extinguisher and guidance on waste-extinguisher collection and regulations. The company appears to be privately held, with no parent company or stock listing indicated in the available evidence.

  • Mail-order business report number 2019-Gyeonggi Gimpo-0371 referenced; year also appears in the website copyright notice.

  • The SQUARE design extinguisher line promoted on the website with the message of adding safety and style.

  • Notices published on licensed waste-extinguisher collection companies and on extinguisher placement and waste-extinguisher regulations.

  • Announcement of a 0.6 kg vehicle fire extinguisher combining capability, durability and design.

Products and positioning

Fire-safety equipment maker combining certified fire-suppression performance with consumer-friendly, design-led products such as The SQUARE, sold through both B2B and online retail channels.

  • The SQUARE (더스퀘어) design fire extinguisher

    A stylish, customisable extinguisher line marketed as combining fire-suppression capability with design.

  • Automotive dual-purpose fire extinguishers

    Vehicle-suitable extinguishers offered in 0.6 kg, 0.7 kg, 1 kg, 1.5 kg, 2 kg, 3.3 kg and 4.5 kg sizes.

  • Large and small fire extinguishers

    General-purpose extinguisher range for various settings.

  • Fire extinguishing agents and tools

    Fire-extinguishing agents and implements complementing the extinguisher range.

  • General firefighting supplies

    Other firefighting equipment and supplies.

Sources2 sources

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