Dainippon Kaiga

Dainippon Kaiga Co., Ltd. (株式会社大日本絵画) is a Japanese publishing house headquartered in Kanda-Nishikicho, Chiyoda-ku, Tokyo. Founded on 24 July 1962 (Showa 37), the company operates with capital of 40,000,000 yen and is led by President Koji Ogawa. Its catalogue spans two broad areas: children's pop-up and novelty books, and hobby publications devoted to scale modelling, military history, aviation and figures. On the children's side, the company produces pop-up (しかけえほん) and lift-the-flap titles, including licensed Disney properties such as Disney Princess and Winnie the Pooh, as well as original works like "Pop-up de Go! Norimono de Asobo!" and "Koneko Life." These are marketed to parents and young readers and are often promoted with limited-time discounts. On the hobby side, Dainippon Kaiga is known for magazines such as Model Graphix (モデルグラフィックス), Armour Modelling (アーマーモデリング) and Scale Aviation (スケールアヴィエーション), which cover plastic model building, weathering techniques, military vehicles, aircraft and figure painting. The company also publishes related books and photo albums, including titles on the Battle of Midway, Japanese Army fighter units, and figure-painting guides, as well as special editions featuring models and illustrators. It sells directly through its website, offering exclusive items and bonuses. The company remains a private, independent publisher. Its official website serves as both a catalogue and a storefront, listing new releases, rankings and news, and it maintains a corporate profile page with contact and registration details.

Dainippon Kaiga was established on 24 July 1962 in Japan. From its base in Tokyo, the company developed a dual publishing programme. One strand focuses on children's interactive books—pop-up (しかけえほん) and lift-the-flap titles—often featuring licensed characters from Disney, such as Disney Princess and Winnie the Pooh, alongside original series. The other strand serves the scale-modelling and military hobby community through magazines and books. Among its best-known hobby magazines are Model Graphix (モデルグラフィックス), Armour Modelling (アーマーモデリング) and Scale Aviation (スケールアヴィエーション). These periodicals cover plastic model construction, painting and weathering techniques, military vehicles, aircraft and figures. The company also publishes related books, including titles on the Battle of Midway, Japanese Army fighter units, and figure-painting guides, as well as special editions and photo albums. Over the decades, Dainippon Kaiga has built a catalogue that includes both long-running magazine series and one-off books. It sells directly to consumers via its website, offering exclusive items and bonuses, and maintains a corporate profile page listing its address, capital, representative and founding date. The company remains privately held and active as of the 2020s, with a steady stream of new releases and reprints.

• Company founded

• Pre-release reprint announced for 'F.S.S. EXQUISITE SCULPTURES'

A niche Japanese publisher serving both children's novelty books and the scale-modelling/military hobby market.

• Model Graphix

  Monthly scale modelling magazine covering techniques and new kits.

• Armour Modelling

  Magazine focused on military vehicle modelling.

• Scale Aviation

  Magazine dedicated to aircraft scale modelling.

• Pop-up de Go! Norimono de Asobo!

  Children's pop-up book about vehicles.

• Koneko Life

  Children's scanimation book featuring kittens.

• Disney Princess Himitsu Sagashi

  Disney Princess search-and-find book with wand.

• Winnie the Pooh: 100 Acre Wood Exciting Picnic

  Winnie the Pooh lift-the-flap book.

1. 1大日本絵画 official websitekaiga.co.jp
2. 2会社概要 | 大日本絵画kaiga.co.jp
3. 3Dainippon Kaiga - Wikidatawikidata.org