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Daniel Cremieux

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French family-owned luxury menswear brand founded in Saint-Tropez in 1976, known for a refined preppy style.

Last updated September 15, 2026

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Overview

Daniel Crémieux is a family-owned luxury menswear company founded in Saint-Tropez, France, in 1976. It describes itself as making carefully designed men's clothing impeccably crafted from the finest European materials in small-scale luxury factories across the continent. The brand's approach is rooted in the artistic dreams of founder Daniel Crémieux, born 22 May 1938 in Marseille, who developed a vision of a sophisticated interpretation of the preppy look. Its current collections include linen garments such as the Monceau washed-linen shirt, the Chiltern linen pants, the Fontelina striped cotton shirt and the Safari linen jacket.

History

Daniel Crémieux is a family-owned luxury menswear company founded in Saint-Tropez, France, in 1976. From the first day, it aimed to provide demanding, discerning customers with carefully designed and impeccably crafted men's clothing made from the noblest European materials in small-scale luxury factories across the continent. The brand states that its small-scale approach was born from the artistic dreams of founder Daniel Crémieux. Daniel Crémieux was born on 22 May 1938 in Marseille. At seventeen he went to London to study English, where he discovered the elegance of suspenders and checked sweaters worn by university students. On returning to France he brought back a seamless Shetland sweater, something fairly unknown in France at the time, laying the basis for his vision of a sophisticated interpretation of the emerging preppy look. He flew to New York in the late 1960s and fell in love with traditional brands. His father owned clothing stores in the south of France.

Products and positioning

Luxury men's clothing with a refined preppy style, made from the finest European materials in small-scale luxury factories.

  • Chemise Monceau en Lin lavé

    Washed linen shirt, 100% linen, made in Europe, style number D46WV04.

  • Pantalon Chiltern en Lin

    Linen pants, 100% linen, made in Italy, style number S46PA20.

  • Chemise Fontelina en Coton à Rayures

    Striped cotton shirt.

  • Veste Safari en Lin

    Linen safari jacket.

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