Esmark Feriehusudlejning

Esmark Feriehusudlejning — marketed in German as Esmark Ferienhausvermietung — is a Danish holiday home rental company that describes itself as Denmark's fourth-largest holiday home landlord and the country's fastest-growing holiday home rental business. Founded in 1965 by Mathilda and Verner Esmarch in Bjerregård, the company has remained in family hands across three generations of hosts and is today owned by Janni and Anders Thygesen. It is 100% Danish and family-owned. The company's inventory is concentrated exclusively on the west coast of Jutland, stretching from Rømø, Fanø and Blåvand in the south to Søndervig and Thorsminde in the north. According to its own information pages, it lists more than 5,800 holiday homes in Denmark and operates nine local service offices in Søndervig, Hvide Sande, Bjerregård, Henne Strand, Houstrup, Vejers Strand, Blåvand, and on the islands of Fanø and Rømø. Its German-language website esmark.de targets German-speaking guests seeking North Sea holidays, offering weekly and short-break rentals, last-minute deals, dog-friendly homes, beachfront properties, and bookings for future seasons. The brand positions itself on local presence, flexibility and proximity to guests and homeowners, and states that it supports local and regional initiatives. Its stated philosophy, unchanged since 1965, is "the best holiday homes, the best service, reasonable prices." In 2016 the company changed its name from Esmarch to Esmark to simplify pronunciation and clarify its Danish identity, and in 2025 it celebrated its 60th anniversary as a family business.

Esmark Feriehusudlejning was founded in 1965 in Bjerregård by Mathilda and Verner Esmarch, initially with only a few holiday homes. The rental office grew steadily over the following decades. In 1990, responsibility for the holiday home rental business passed to their daughter Ella and her husband Leif Rauhe, at which point there were approximately 150 holiday homes available for rent. By 2007, the number of rented holiday homes had grown to nearly 500. In the same year, the rental business was taken over by Janni and Anders Thygesen of Hvide Sande, the third host couple in the company's history. Under their ownership the portfolio continued to expand, and the company describes itself as Denmark's fastest-growing holiday home rental business and the country's fourth-largest holiday home landlord. In 2016, the company changed its name from Esmarch to Esmark. According to its own history page, this was not merely a name change but a strategic step to resolve misunderstandings about the origin and pronunciation of the company name: many Danes assumed Esmarch was a German holiday home rental company, while German guests had difficulty pronouncing it. Adding a "k" at the end simplified pronunciation and underscored the company's Danish identity and local roots. By the mid-2020s the company listed more than 5,800 holiday homes in Denmark, all along the west coast of Jutland from Rømø, Fanø and Blåvand in the south to Søndervig and Thorsminde in the north. It operates nine local service offices in Søndervig, Hvide Sande, Bjerregård, Henne Strand, Houstrup, Vejers Strand, Blåvand, and on the islands of Fanø and Rømø. In 2025, Esmark celebrated its 60th anniversary as a family business, stating that its philosophy has remained the same since 1965: the best holiday homes, the best service, reasonable prices.

• 2025

  Esmark celebrated its 60th anniversary as a family business.

• 2016

  Company renamed from Esmarch to Esmark to simplify pronunciation and clarify its Danish identity.

• 2007

  Janni and Anders Thygesen took over the rental business; nearly 500 holiday homes were being rented.

• 1990

  Responsibility for the rental business passed to daughter Ella and her husband Leif Rauhe; approximately 150 holiday homes at the time.

• 1965

  Founded in Bjerregård by Mathilda and Verner Esmarch with only a few holiday homes.

Family-owned, locally rooted Danish holiday home rental specialist focused exclusively on the west coast of Jutland, offering proximity, flexibility and personal service to guests and homeowners.

• Holiday home rentals in Denmark

  More than 5,800 holiday homes along the west coast of Jutland, from Rømø, Fanø and Blåvand in the south to Søndervig and Thorsminde in the north.

• Short-break and weekly rentals

  Weekly and short-break holiday home stays bookable via esmark.de.

• Dog-friendly holiday homes

  Holiday homes that welcome dogs, with filters for one dog, two dogs, more than two dogs, or no dogs.

• Beachfront holiday homes

  Holiday homes directly by the beach, marketed as waking up to the sound of waves.

• Last-minute and future-season bookings

  Last-minute offers as well as advance reservations for future seasons such as 2026, 2027 and 2028.

1. 1Deine Ferienhausvermietung in Dänemark | Esmarkesmark.de
2. 2Esmark Ferienhausvermietung - Erfahre mehr über unsesmark.de
3. 360 Jahre Esmark Ferienhausvermietung - Qualität seit 1965esmark.de
4. 4Danish holiday home rental companywikidata.org