Skip to content

Corporate brand

Unclaimed

Danjaq is the private holding company that controls key screen copyrights and trademarks associated with the James Bond film franchise.

Last updated August 24, 2026

AI crawler reads

No AI crawler has read this profile yet.

Overview

Danjaq is a private entertainment-rights holding company formed to control and preserve the screen incarnation of James Bond. It was established in 1962 by film producers Albert R. Broccoli and Harry Saltzman after the release of Dr. No, the first Bond film, as a corporate vehicle for controlling future productions in the series. The name Danjaq combines Dana and Jacqueline, the first names of the founders' wives, Dana Broccoli and Jacqueline Saltzman. The company began as Danjaq S.A. in the Swiss canton of Vaud and entered into an association with United Artists in 1962. Its role is distinct from that of a conventional consumer-facing brand: Danjaq is principally an intellectual-property owner and rights administrator. It holds trademarks connected with Bond films and shares copyright ownership in much of the screen franchise with Metro-Goldwyn-Mayer Studios, the corporate successor to United Artists. The precise ownership structure varies among individual works. The copyrights for the first twenty Bond films and No Time to Die are jointly held by Danjaq and MGM, while Casino Royale, Quantum of Solace, Skyfall, and Spectre have also involved Columbia Pictures in the copyright chain. Danjaq was additionally identified as a copyright owner of the 1967 Casino Royale alongside Famous Artists Productions. Harry Saltzman's financial difficulties led him to sell his 50 percent interest to United Artists in 1975. In 1986, Albert and Dana Broccoli acquired United Artists' stake, returning complete control of Danjaq to the Broccoli family. The arrangement was accompanied by an exclusive distribution relationship between MGM/UA and Danjaq. Following Albert Broccoli's death in 1996 and Dana Broccoli's death in 2004, management and control passed to Michael G. Wilson, Dana Broccoli's son and Albert Broccoli's stepson. Wilson has been a central figure in the continued production and stewardship of the Bond screen series through Danjaq and its production relationship with Eon Productions. Danjaq moved its legal domicile from Switzerland to Delaware in October 1992, initially becoming Danjaq, Inc.; it was converted into a limited liability company in January 1997. In 1999, a settlement involving MGM and Sony and related rights transactions resulted in Danjaq acquiring the rights to Ian Fleming's novel Casino Royale. The company's rights history also explains why two Bond-related films were produced outside its normal control: the 1967 Casino Royale and the 1983 film Never Say Never Again. The latter arose from litigation and contractual rights associated with Kevin McClory and the Thunderball material. Danjaq's business significance lies in long-term franchise governance rather than in direct retail sales. Through copyright, trademark, licensing, production oversight, and distribution relationships, it helps maintain continuity around Bond's characters, films, titles, visual elements, and related commercial uses. Its assets support one of the world's most internationally recognized film franchises, while the company itself remains a relatively low-profile private rights holder rather than a public operating corporation.

History

Danjaq was created in 1962 by Albert R. Broccoli and Harry Saltzman after Dr. No launched the James Bond film series. The founders wanted a corporate structure capable of controlling the franchise's future films and related screen material. The name was formed from the names of their wives, Dana Broccoli and Jacqueline Saltzman. The company was initially incorporated as Danjaq S.A. in Switzerland, reflecting its domicile in the canton of Vaud, and began its business association with United Artists in the same year. The original ownership arrangement gave Broccoli and Saltzman equal interests. Saltzman's financial problems eventually forced him to sell his 50 percent share to United Artists in 1975. United Artists therefore became a co-owner of the rights-holding company for a period. In 1986, Albert and Dana Broccoli purchased United Artists' stake, restoring complete control to the Broccoli family. The distribution relationship with MGM/UA continued, giving the studio a major role in bringing the films to audiences while Danjaq retained its ownership and franchise-control function. After Albert Broccoli died in 1996 and Dana Broccoli died in 2004, control passed to Michael G. Wilson, Dana's son and Albert's stepson. Wilson became a principal steward of the Bond screen franchise and its associated rights. Danjaq relocated its legal domicile to Delaware in October 1992, changed its name to Danjaq, Inc., and converted to Danjaq, LLC in January 1997. Danjaq's rights portfolio has not been identical for every Bond-related film. It shares ownership of many film copyrights with Metro-Goldwyn-Mayer Studios, the successor to United Artists for relevant rights. Columbia Pictures is also included in the copyright ownership of several titles, including Casino Royale, Quantum of Solace, Skyfall, and Spectre. Danjaq acquired rights to Casino Royale in connection with a 1999 settlement involving MGM and Sony. The history of the franchise includes two films produced outside Danjaq's normal production control. The 1967 Casino Royale was made by Famous Artists Productions, while Never Say Never Again was produced in 1983 after a legal dispute involving Kevin McClory and rights connected with Thunderball. These exceptions illustrate the importance of underlying literary, screenplay, and adaptation rights in the Bond business. Danjaq has also used legal action to protect the James Bond name. In 2009, the Company Names Tribunal in the United Kingdom ordered James Bond Ltd to change its name after an application by Danjaq under the Companies Act 2006. The decision reinforced Danjaq's role as a defender of franchise-related names and marks. Overall, the company operates as a private rights owner and franchise steward whose commercial importance comes from managing the continuity, licensing, production, and legal protection of James Bond on screen.

  • 2009

    James Bond Ltd ordered to change its name

    [1]

    A United Kingdom Company Names Tribunal decision supports Danjaq's challenge to the name James Bond Ltd.

  • 2004

    Michael G. Wilson assumes family control

    [1]

    Following Dana Broccoli's death, control of Danjaq passes to Michael G. Wilson.

  • 1999

    Casino Royale rights transaction

    [1]

    Danjaq acquires rights to the Casino Royale novel in connection with a settlement involving MGM and Sony.

  • 1997

    Danjaq becomes a limited liability company

    [1]

    The Delaware corporation is converted into Danjaq, LLC.

  • 1992

    Legal domicile moves to Delaware

    [1]

    Danjaq transfers its legal domicile from Switzerland to Delaware.

  • 1986

    Broccoli family resumes sole control

    [1]

    Albert and Dana Broccoli purchase United Artists' interest in Danjaq.

  • 1975

    United Artists acquires Saltzman's stake

    [1]

    Harry Saltzman sells his half of Danjaq to United Artists because of personal financial difficulties.

  • 1962

    Danjaq is founded

    [1]

    Albert R. Broccoli and Harry Saltzman establish Danjaq after the release of Dr. No to control future James Bond films and related rights.

Products and positioning

A private, family-controlled intellectual-property and franchise-management company focused on the James Bond film universe.

  • Film intellectual property · 1962

    James Bond film franchise rights

    Danjaq controls or co-controls the principal screen rights associated with the James Bond film series. The portfolio includes copyrights and trademarks covering Bond characters, film titles, story elements, visual elements, and other franchise material. Ownership is shared with studio partners for certain films, and the exact rights position differs by title.

  • Literary and film adaptation rights · 1999

    Casino Royale rights

    Danjaq acquired rights associated with Casino Royale in a 1999 settlement involving MGM and Sony. The title has a distinct rights history from several other Bond films, and its screen copyright has involved Danjaq, MGM, and Columbia Pictures.

Brand decisions

  • 2009

    Challenge to the James Bond Ltd company nameOther

    Background

    Danjaq objected to the registration of a United Kingdom company whose name incorporated the James Bond designation.

    Action taken

    Danjaq applied to the Company Names Tribunal for an order requiring the company to change its name.

    Aftermath

    The tribunal ordered James Bond Ltd to adopt a different name, barred registration of another offending name, and awarded costs in Danjaq's favor.

  • 1999

    Acquisition of Casino Royale rightsM&A

    Background

    A settlement between MGM and Sony involved a broader exchange and clarification of entertainment rights.

    Action taken

    Danjaq acquired the rights to the Casino Royale novel.

    Aftermath

    The transaction strengthened Danjaq's position over a key Bond property and helped clarify rights used in later screen adaptations.

  • 1986

    Broccoli family buyout of United ArtistsM&A

    Background

    The ownership structure of the Bond franchise changed after United Artists had held Saltzman's former half interest for more than a decade.

    Action taken

    Albert and Dana Broccoli acquired United Artists' 50 percent stake in Danjaq.

    Aftermath

    The Broccoli family regained complete control, while MGM/UA continued to benefit from an exclusive distribution arrangement.

  • 1975

    Acquisition of Harry Saltzman's ownership interestM&A

    Background

    Harry Saltzman's financial difficulties made it necessary for him to dispose of his 50 percent share in Danjaq.

    Action taken

    United Artists acquired Saltzman's stake, becoming co-owner with Albert Broccoli.

    Aftermath

    United Artists retained an ownership position until the Broccoli family bought the stake back in 1986.

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/danjaq · Editorial policy · How profiles are compiled