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Product brand

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Lifestyle brand founded by Florida-born sisters Danielle and Jodie, known for statement jewelry, tie-dye silk slips and resort-leisure ready-to-wear.

Last updated September 11, 2026

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Overview

DANNIJO is a lifestyle brand founded by Florida-born sisters Danielle and Jodie, known for its statement jewelry, tie-dye silk slips and resort-leisure RTW. The label debuted in 2007 as a fundraising project for the first health clinic in Lwala, Kenya, and is rooted in philanthropy. Danielle's time in Kenya influenced the brand's Maasai-inspired bib necklaces, bright colors and bold aesthetic. The brand has aligned with Vanessa Bryant on a fundraising collection of tie-dye hoodies and sweats benefitting the Mamba and Mambacita Foundation, with 100% of proceeds going to the foundation. Today, DANNIJO describes itself as an international brand with a foothold in pop culture.

History

DANNIJO was founded by Florida-born sisters Danielle and Jodie. As kids in Jacksonville, Florida, they would dress up in their mom's vintage jewelry and make earrings and necklaces using their cardiologist father's medical tools. The label's first debut in 2007 was a fundraising project for the first health clinic in Lwala, Kenya. Danielle's time in Kenya subsequently influenced the brand's iconic collection of Maasai-inspired bib necklaces, usage of bright colors and its bold aesthetic. The brand is always championing causes the sisters believe in and most recently, DANNIJO aligned with Vanessa Bryant on a fundraising collection of tie-dye hoodies and sweats benefitting the Mamba and Mambacita Foundation. The collaboration spread like wildfire across the globe and 100% of the proceeds from the collection went to the foundation in honor of the late Gigi and Kobe Bryant. Today, DANNIJO is an international brand with a foothold in pop culture.

Products and positioning

Product categories. statement jewelry · tie-dye silk slips · resort-leisure RTW · necklaces · earrings · tie-dye hoodies and sweats

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