Das Experten

Das Experten is a German oral-care brand that positions itself as the pioneer of enzyme- and probiotic-based toothpastes. Founded in Germany in 2014, the brand states that it did not merely enter the probiotic toothpaste category but created it, with its SYMBIOS line described as the first probiotic toothpaste on European marketplaces and its INNOWEISS line as the first multilevel enzyme paste. The brand's core proposition is a "mechanism-first" approach to oral care: rather than relying on abrasives, peroxide or harsh antiseptics, Das Experten formulates toothpastes around enzymes that dissolve plaque, stain and biofilm, and live probiotics that are intended to rebuild the oral microbiome. Its marketing contrasts this with what it calls "the old way" — toothpastes that strip enamel, sterilize the mouth and produce only temporary whitening through dehydration. The product range is built around several distinct mechanisms. SYMBIOS is a probiotic toothpaste featuring the named strain Bacillus coagulans JYBC-016 at a stated dose of 4×10¹⁰ CFU per dose, and is fluoride- and SLS-free. INNOWEISS is a peroxide-free whitening paste built on a five-enzyme cascade (Dextranase, Invertase, GOX, Bromelain, Papain) with a declared RDA below 30. TERMO 39° is a warming enzyme toothpaste using Papain, Lysozyme and Dextranase, with an RDA below 50, marketed as thermo-activated at body heat. Other variants include a clove-and-cinnamon detox formula aimed at bleeding gums, a charcoal-based SCHWARZ paste for coffee, tea and qahwa stains, and a ginger option. The brand emphasizes ingredient minimalism, clinical replicability and oral ecology over cosmetics. Das Experten presents itself as a German brand drawing on the country's tradition of scientific precision, pharmaceutical innovation and strict regulatory standards, while pricing its products for broad accessibility. Its stated founding principle is that "real innovation should be for everyone — not just those willing to overpay." The brand reports strong consumer traction, citing over 500,000 reviews, a 4.87-star average and a 67% repurchase rate on its homepage. It operates across Eurasia, Russia and the CIS, the Middle East (with a UAE hub in Sharjah) and Southeast Asia (including Vietnam), and describes itself as structured as a group with a network of dedicated companies and an international trademark holding entity. The brand is active and privately held.

Das Experten was founded in Germany in 2014, according to the brand's own account. From its inception, the company set out to differentiate itself through formulation mechanisms rather than flavour variations, adopting what it calls a "mechanism-first" philosophy. Its first major product, SYMBIOS, is described by the brand as the first probiotic toothpaste on European marketplaces, introducing live Bacillus coagulans JYBC-016 into a fluoride-free, SLS-free gel. The brand followed this with INNOWEISS, which it calls the first multilevel enzyme paste, built on a five-enzyme cascade (Dextranase, Invertase, GOX, Bromelain, Papain) with a declared RDA below 30 and no peroxide. Over the following years, Das Experten expanded its range to cover multiple oral-care concerns through distinct mechanisms. TERMO 39° introduced a warming, thermo-activated enzyme formula using Papain, Lysozyme and Dextranase, with an RDA below 50. A clove-and-cinnamon detox paste was developed for bleeding gums, a charcoal-based SCHWARZ paste for coffee, tea and qahwa stains, and a ginger variant was added. The brand consistently emphasized ingredient minimalism, clinical replicability and oral ecology, and it began labelling formula facts and evidence boundaries explicitly on product pages — for example, noting that the +40% enzyme activity at 39 °C is an internal comparison, not a human clinical result. Geographically, Das Experten expanded beyond Germany into what it describes as Eurasia, Russia and the CIS, the Middle East and Southeast Asia. It established a UAE hub in Sharjah and a presence in Vietnam and Southeast Asia, and it structured itself as a group with a network of dedicated companies and an international trademark holding entity to manage expansion and quality. The brand reports significant consumer adoption, citing over 500,000 reviews, a 4.87-star average and a 67% repurchase rate. It remains a privately held, active brand, with its founding principle — "Real innovation should be for everyone — not just those willing to overpay" — still central to its messaging.

• 2014

  Das Experten founded in Germany.

• SYMBIOS launched as the first probiotic toothpaste on European marketplaces.

• INNOWEISS launched as the first multilevel enzyme paste.

• TERMO 39° warming enzyme toothpaste introduced.

• Expansion into Eurasia, Russia & CIS, Middle East (UAE hub in Sharjah) and Southeast Asia (Vietnam).

Mechanism-first, microbiome-friendly oral care at accessible prices; German scientific precision without premium overpricing.

• SYMBIOS probiotic toothpaste

  Probiotic toothpaste with Bacillus coagulans JYBC-016 at 4×10¹⁰ CFU per dose; fluoride- and SLS-free gel.

• INNOWEISS enzyme whitening toothpaste

  Peroxide-free five-enzyme cascade (Dextranase, Invertase, GOX, Bromelain, Papain) with declared RDA below 30.

• TERMO 39° enzyme toothpaste

  Warming enzyme toothpaste with Papain, Lysozyme and Dextranase; RDA below 50; fluoride-free, SLS-free, vegan.

• SCHWARZ charcoal toothpaste

  Charcoal-based paste for coffee, tea and qahwa stains.

• Detox clove & cinnamon toothpaste

  Clove and cinnamon blend aimed at calming bleeding gums.

1. 1Das Experten — Microbiome-friendly oral care, from a German branddasexperten.com
2. 2About — Das Expertendasexperten.com
3. 3The Range — Das Expertendasexperten.com
4. 4termo 39° — enzyme toothpaste (Papain · Lysozyme · Dextranase) — Das Expertendasexperten.com
5. 5Das Experten — Wikidatawikidata.org