Das Mag
Corporate brand
UnclaimedDutch independent literary publisher based in Amsterdam, known for original and translated fiction and non-fiction.
Last updated September 28, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
Das Mag is a small-scale Dutch literary publishing house based in Amsterdam. It specialises in both originally Dutch-language and translated literary fiction and non-fiction, with an author list that includes Lize Spit, Jelle Brandt Corstius, Tobi Lakmaker, Daniël Verlaan, Bregje Hofstede, Charlotte Mutsaers, Martin Rombouts and Tove Ditlevsen. The publisher grew out of the literary magazine Das Magazin, founded in 2011 by Toine Donk and Daniël van der Meer, which appeared four times a year until February 2018. In autumn 2015 Donk and Van der Meer launched a crowdfunding campaign that gathered 3,000 co-founders to establish the publishing house in November 2015. Das Mag operates as an independent, private company and sells directly through its website as well as through bookshops. Its catalogue spans fiction, non-fiction and poetry, and it offers subscription models such as the Das Mag Debutenabo (debut subscription) and an e-book subscription. The publisher also sells merchandise including sweaters and art prints, and organises events. Its online store lists titles by authors such as Abel van Gijlswijk, Ruth van Beek & Sarah Arnolds, Thijs Bol, Giselinde Kuipers, Pete Wu, Paul Verhagen, Marek Sindelka, Fabienne Rachmadiev, Ágota Kristóf, Valeria Luiselli, Maud Vanhauwaert, Maarten Inghels, Ibe Rossel, Gershwin Bonevacia, Rob van Essen, Derek Jarman, Olga Ravn, Marjolijn van Heemstra, Thijs Hoekstra, Coen van de Ven, Malu de Bont and Thomas Heerma van Voss. The house is known for a curated, literary profile and for building a community of readers and supporters through crowdfunding and subscriptions.
History
Das Mag originated as a literary magazine called Das Magazin, founded in 2011 by Toine Donk and Daniël van der Meer. The magazine was published four times a year until February 2018. In autumn 2015, Donk and Van der Meer initiated a crowdfunding campaign that attracted 3,000 co-founders, enabling the establishment of the publishing house in November 2015. Since then, Das Mag has built a catalogue of original Dutch-language and translated literary fiction and non-fiction, representing authors such as Lize Spit, Jelle Brandt Corstius, Tobi Lakmaker, Daniël Verlaan, Bregje Hofstede, Charlotte Mutsaers, Martin Rombouts and Tove Ditlevsen. The publisher operates from Amsterdam and sells through its website and bookshops, offering subscriptions and merchandise alongside books.
- 2018
Das Magazin ceases publication after February.
- 2015
Crowdfunding campaign gathers 3,000 co-founders; publishing house Das Mag established in November.
- 2011
Literary magazine Das Magazin founded by Toine Donk and Daniël van der Meer.
Products and positioning
Independent, curated literary publisher with a community-oriented approach.
Das Mag Debutenabo
Subscription for debut literary works.
Das Mag eBookabonnement
E-book subscription service.
Das Mag Merch – truien
Branded sweaters.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/das-mag · Editorial policy · How profiles are compiled