David Morris
Product brand
UnclaimedBritish family-owned luxury jeweller known for bespoke fine jewellery, watches, royal commissions, and screen-related designs.
Last updated August 31, 2026
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Overview
David Morris is a British luxury jewellery house founded in London in 1962 by goldsmith and designer David Morris. The company designs, makes, and sells high jewellery, fine jewellery, and watches, combining its own creative work with workshop craftsmanship and bespoke commissions. It is particularly associated with London’s jewellery tradition, royal and aristocratic commissions, major public events, and appearances in film and on red carpets. David Morris entered the trade through Hatton Garden, London’s historic jewellery quarter. He began working as an apprentice at the age of 15 and later graduated as a goldsmith from London’s Central School of Arts and Crafts, now part of Central Saint Martins. After opening his first Hatton Garden shop in 1962, Morris and a design partner quickly gained professional recognition by winning the ninth and tenth De Beers Diamonds International Awards in New York in 1963 and 1964. The business expanded beyond Hatton Garden during the late 1960s. In 1969 it moved to Conduit Street in Mayfair, and in 1996 it relocated to 180 New Bond Street, which remains the company’s London headquarters and flagship. The New Bond Street premises occupy a historic townhouse dating from 1908, designed by Scottish architect William Flockhart and described as one of the few Grade II* listed buildings on Bond Street. David Morris maintains a workshop above the boutique, giving the brand a direct connection between retail presentation, design, and production. The house has produced a number of highly visible commissions. In 1967, the Government of Liechtenstein commissioned a sapphire-and-diamond tiara for Countess Kinsky of Austria, presented by Crown Prince Hans Adam at the time of their marriage. David Morris also redesigned the Miss World crown in 1972 at the request of pageant founder Eric Morley. The design used turquoise, lapis lazuli, and diamonds and continued to be associated with the competition. Another notable commission was a small dragon mounted on the bonnet of the vintage Aston Martin used by the Duke and Duchess of Cambridge on their wedding day; the car belonged to the Prince of Wales and had originally been given to him by Queen Elizabeth II. The jeweller’s relationship with the James Bond film series began in the early 1970s through a friendship between David Morris and producer Albert “Cubby” Broccoli. David Morris jewels were used in the title sequence of Diamonds Are Forever, and jewellery from the house appeared in The Man with the Golden Gun, Tomorrow Never Dies, and The World Is Not Enough. Pieces connected with the films were later included in the travelling exhibition Designing 007 – Fifty Years of Bond Style, which opened at London’s Barbican in 2012. Leadership passed to the founder’s son Jeremy Morris in 2003. Jeremy Morris became managing director and principal designer after studying fine art in London and completing five years of apprenticeship with jewellers in Place Vendôme and a diamond supplier in Antwerp. Under his direction, the family business has continued to focus on high jewellery, bespoke work, and international retail. Jeremy has created commissioned pieces for figures including Gianni Versace and Barbra Streisand, while the brand has appeared on celebrities such as Keira Knightley, Oprah Winfrey, Yasmin Le Bon, Catherine Deneuve, Kate Winslet, Catherine Zeta-Jones, and Adele. In addition to its New Bond Street flagship, David Morris has operated or been represented through luxury retail locations in Harrods in London, Dubai, Abu Dhabi, Doha, and Hong Kong, with partner representation in Baku, Riyadh, and Jeddah. The brand’s public profile rests on a combination of British heritage, hand-finished workshop production, rare gemstones, private commissions, and associations with royalty, entertainment, and international luxury retail.
History
David Morris began his professional life in London’s Hatton Garden jewellery district. He entered the trade at 15 as an apprentice and subsequently trained as a goldsmith at the Central School of Arts and Crafts, now part of Central Saint Martins. In 1962 he established his first shop in Hatton Garden, creating the foundation for a family-owned jewellery business focused on design, craftsmanship, and bespoke work. The young company received early international recognition when David Morris and his design partner won the ninth and tenth De Beers Diamonds International Awards in 1963 and 1964. These awards helped establish the house within the contemporary fine-jewellery field and supported its development beyond a local workshop and retail operation. In 1969 the business moved from Hatton Garden to Conduit Street in Mayfair. Its subsequent move in 1996 to 180 New Bond Street placed the company within one of London’s most important luxury-shopping districts. The current flagship occupies a historic 1908 townhouse designed by William Flockhart. The building is described as one of the few Grade II* listed properties on Bond Street. A workshop above the boutique allows the business to retain an in-house craft presence at its principal retail location. The company’s commissions broadened its public profile. In 1967 it created a sapphire-and-diamond tiara for the Government of Liechtenstein, presented to Countess Kinsky of Austria by Crown Prince Hans Adam at their marriage. In 1972, Miss World founder Eric Morley asked David Morris to redesign the pageant’s crown. The resulting piece incorporated turquoise, lapis lazuli, and diamonds and remained connected with the competition. David Morris also developed a notable relationship with the James Bond film franchise. Through a friendship with producer Albert “Cubby” Broccoli, the house’s jewellery was used in the title sequence of Diamonds Are Forever in 1971. Its jewels subsequently appeared in The Man with the Golden Gun, Tomorrow Never Dies, and The World Is Not Enough. The Bond association later formed part of the international exhibition Designing 007 – Fifty Years of Bond Style, which opened at the Barbican in 2012. Royal commissions continued in later decades. A small dragon designed by David Morris was mounted on the bonnet of the vintage Aston Martin used by the Duke and Duchess of Cambridge during their wedding celebrations. The car belonged to the Prince of Wales and had been given to him by Queen Elizabeth II. In 2003, leadership passed to Jeremy Morris, David Morris’s son. Jeremy studied fine art in London and undertook five years of apprenticeship with jewellers in Place Vendôme and with a diamond supplier in Antwerp. He became managing director and principal designer, continuing the company’s family ownership and emphasis on high jewellery and bespoke commissions. His work has included commissions for Gianni Versace and Barbra Streisand. The brand has maintained an international luxury presence through its New Bond Street flagship, a Harrods location in London, boutiques in Dubai, Abu Dhabi, Doha, and Hong Kong, and representation through partners in Baku, Riyadh, and Jeddah. Its public identity combines British jewellery heritage, private craftsmanship, exceptional gemstone work, ceremonial commissions, and visibility in royal, cinematic, and red-carpet contexts.
- 2012
Inclusion in Designing 007 exhibition
[1]David Morris jewellery associated with James Bond is shown in the travelling Designing 007 – Fifty Years of Bond Style exhibition.
- 2003
Jeremy Morris becomes managing director
[1]Jeremy Morris takes over leadership from his father and becomes managing director and principal designer.
- 1996
Move to 180 New Bond Street
[1]The company relocates to its current London headquarters and flagship, retaining a workshop above the boutique.
- 1972
Miss World crown redesign
[1]The house redesigns the Miss World crown with turquoise, lapis lazuli, and diamonds.
- 1971
Beginning of James Bond association
[1]David Morris jewellery is used in the title sequence of Diamonds Are Forever, beginning the house’s long-running connection with the Bond films.
- 1969
Move to Conduit Street
[1]David Morris relocates from Hatton Garden to its first Mayfair premises on Conduit Street.
- 1967
Liechtenstein royal commission
[1]The company creates a sapphire-and-diamond tiara commissioned by the Government of Liechtenstein for Countess Kinsky of Austria.
- 1964
Second consecutive De Beers Diamonds International Award
[1]The design partnership receives the tenth De Beers Diamonds International Award.
- 1963
First De Beers Diamonds International Award
[1]David Morris and his design partner receive the ninth De Beers Diamonds International Award.
- 1962
David Morris establishes the jewellery business
[1]David Morris opens his first shop in Hatton Garden after training as a goldsmith and working as a jewellery apprentice.
Products and positioning
British high luxury centred on bespoke design, rare gemstones, hand craftsmanship, royal and ceremonial commissions, and international visibility through film and celebrity wear.
Fine jewellery
High jewellery
The house’s high-jewellery work centres on exceptional gemstones, diamonds, elaborate settings, and one-off or limited creations. Its public history emphasizes bespoke commissions for royal, ceremonial, entertainment, and private clients rather than mass-market production.
Custom jewellery
Bespoke jewellery
Bespoke design is a core part of the David Morris proposition. The workshop develops individually commissioned pieces, including tiaras, ceremonial jewels, distinctive gemstone creations, and special commissions connected with prominent clients and public occasions.
Jewellery
Fine jewellery
David Morris offers fine jewellery designed for luxury retail and occasion wear. The brand is associated with diamonds, coloured gemstones, polished precious-metal settings, and a design language positioned between daily luxury and haute joaillerie.
Luxury watches
Watches
Watches form part of the David Morris luxury product range alongside jewellery. Available source material identifies watches as a business category, but does not provide sufficient detail about specific collections, movements, manufacturers, or launch dates.
Ceremonial jewellery · 1972
Miss World crown
Redesigned in 1972 for the Miss World competition, the crown uses turquoise, lapis lazuli, and diamonds. It is one of the most recognizable public commissions associated with the house.
Marketing campaigns
- 2012Designing 007 – Fifty Years of Bond Style
United Kingdom · International touring exhibition
David Morris jewellery connected with the Bond films was included in the exhibition celebrating five decades of James Bond costume, accessories, and design.
Outcome. The inclusion extended the brand’s film association into a curated cultural and design context.
- 1971James Bond film association
International
David Morris jewellery entered the James Bond screen universe through Diamonds Are Forever and later appeared in several Bond films, linking the house with international cinema and luxury styling.
Outcome. The association became a recurring part of the brand’s public identity, with pieces later shown in the Designing 007 exhibition.
Brand decisions
2003
Leadership succession to Jeremy MorrisOtherBackground
The family-owned business required a transition from its founder to the next generation.
Action taken
Jeremy Morris became managing director and principal designer after professional training in London, Place Vendôme, and Antwerp.
Aftermath
The company remained family owned while continuing its focus on high jewellery, bespoke design, and international luxury retail.
1996
Relocation to 180 New Bond StreetStrategyBackground
David Morris continued to develop its London retail and workshop presence after its Mayfair period.
Action taken
The company moved its headquarters and flagship to a historic townhouse at 180 New Bond Street, with a workshop above the boutique.
Aftermath
The New Bond Street site became the brand’s central London location and a visible expression of its British luxury positioning.
1969
Move from Hatton Garden to MayfairStrategyBackground
After establishing its workshop and retail business in Hatton Garden, David Morris moved to Conduit Street in Mayfair.
Action taken
The company transferred its principal retail presence to a higher-profile luxury district.
Aftermath
The move preceded the later relocation to New Bond Street and the development of a more prominent London luxury flagship.
Sources1 sources
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