Corporate brand
UnclaimedDaye is a gynae-health and period-care brand offering at-home screening, clinician support, and period products.
Last updated September 25, 2026
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Overview
Daye is a consumer health brand focused on gynaecological health and period care. Its stated aim is to raise standards in gynae health through products and services designed to fit into everyday life. The brand frames its offer around personal choice, privacy, continuity of care, transparent information, and sustainability. Daye’s services include at-home screening for vaginal health, HPV, sexually transmitted infections, and hormones. Its website describes tests using self-collected samples, laboratory processing, clinician-reviewed results, and nurse consultations to help customers understand their results and consider next steps. The brand also offers fertility-related testing and support, menopause and perimenopause guidance, and services concerning other hormonal and vaginal-health questions. Its consumer products include organic cotton tampons, CBD-coated tampons, hemp-blend pads, and bundles combining period products or screening services. The products page also lists ProViotics, educational content, and accessories. Daye presents its period products as lab-tested, made with organic fibres, and packaged with sustainability in mind; its tampon page describes its CBD formulation as THC-free. Daye’s About page identifies Valentina as Founder and CEO, alongside team members identified as Ed, CTO, and Harry, Resident Doctor and Head of Research. The supplied sources do not establish the company’s founding date, headquarters, legal owner, or full names for those team members. Its current website presents both physical products and health services, with an emphasis on convenient at-home access and professional support.
History
Daye presents itself as a brand created to address gaps in gynaecological healthcare and period care. Its About page describes its purpose as raising standards in gynae health with innovative products and services that fit conveniently into daily life. It argues for healthcare that accommodates individual needs rather than relying on a one-size-fits-all model, and says that privacy and continuity are central to its digital platform and to customers managing their health records. The company’s stated principles also include transparency and sustainability. Daye says it seeks to make its supply chain and manufacturing process visible to its community, and to make medical research accessible to non-specialist readers through its Vitals blog. It describes sustainability as an ongoing effort encompassing environmental considerations as well as the wellbeing of the company and its community. The brand also positions gynaecological health as part of human health and calls attention to the underrepresentation of female physiology in medical research. The product range shown on Daye’s website spans period-care goods and health services. Period products include organic cotton tampons, CBD-coated tampons, and pads made with a hemp-and-organic-cotton cover. The website also lists bundles, a tampon case, ProViotics, and educational material. Its tampon page describes the Nude product as made from organic cotton and the CBD formulation as containing CBD and other cannabinoids and terpenes, with no THC. It says its products undergo safety testing, while noting that its studies have not been published publicly. Daye has expanded its online presentation beyond period products to include at-home health screening and access to professional guidance. Its current product pages feature vaginal microbiome, STI, and HPV screens; hormone testing; fertility-related bundles; and consultations with nurses or gynae-health specialists. The homepage describes lab processing and clinician-reviewed results, and presents screening as a way to provide answers without requiring an initial diagnosis. The supplied material does not give dated launch milestones for these services or products. The About page names Valentina as Founder and CEO and identifies Ed as CTO and Harry as Resident Doctor and Head of Research. The evidence supplied for this dossier does not state when Daye was founded, where it is headquartered, its ownership structure, or the full names of the listed team members. Accordingly, no specific founding date, transaction, listing, or ownership change can be established from the available sources.
Products and positioning
A convenience- and transparency-oriented gynae-health and period-care brand combining at-home testing and clinician support with sustainable period products.
Nude Organic Tampons
Daye describes these as tampons made from 100% organic cotton and featuring a no-shed protective sleeve.
CBD Tampons
Tampons with a CBD coating; Daye says its cannabinoid formulation contains no THC.
Organic Hemp Blend Pads
Pads described as hypoallergenic, with a sustainable cover made from regenerative hemp and organic cotton.
At-home screening and hormone tests
Products listed include vaginal microbiome, STI, and HPV screening, as well as hormone tests.
Sources4 sources
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