Days Inns – Canada

Days Inns – Canada is the Canadian franchise network for the Days Inn hotel brand. It operates through independently owned and operated properties serving urban, airport, highway, resort and secondary-market locations throughout Canada. The network is positioned in the upper-economy segment and includes several related formats, ranging from limited-service Days Inn and Days Inn & Suites properties to full-service Days Hotel locations and conference-oriented hotels. Realstar Hospitality acquired the Canadian master franchise rights for the Days Inn brand in 1992. Realstar Hospitality is headquartered in Toronto and operates as a division of the privately held Realstar Group, which has offices in Toronto and London. In this master-franchise role, Realstar supports the Canadian network and manages the relationship between the brand system and local franchisees, while individual hotels remain independently owned and operated. The principal Days Inn and Days Inn & Suites format is found in cities and towns, along major highways and near airports. These hotels generally provide limited-service accommodation, with selected properties combining conventional guest rooms and suites. Days Hotel properties are intended for larger urban markets and airport locations and offer a fuller service proposition. The Days Inn & Conference Centre and Days Hotel & Conference Centre formats add substantial meeting facilities and food-and-beverage services, allowing the network to address business travel, group events and local functions in addition to transient lodging. According to the cited February 2019 location information, the Canadian system had more than 110 independently owned and operated properties and more than 8,810 rooms. The reported distribution covered British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, Newfoundland, the Northwest Territories and Yukon. Ontario and Alberta represented the largest provincial concentrations in that snapshot. The network therefore combines a national footprint with local ownership rather than operating as a uniform portfolio of company-owned hotels. Days Inns – Canada should be distinguished from the broader international Days Inn brand and from Days Inn operations in other countries. Its Canadian identity is defined by the local master-franchise arrangement, the Realstar Hospitality operating relationship and the assortment of Canadian properties using Days-branded formats. Current property counts, ownership details and individual hotel offerings can change over time because the hotels are independently operated.

Days Inns – Canada developed as the Canadian national franchise network for the Days Inn hotel brand under the master-franchise control of Realstar Hospitality. The key documented turning point was Realstar Hospitality’s acquisition of the Canadian master franchise rights in 1992. Rather than building a wholly company-owned chain, the Canadian system has been structured around independently owned and operated hotels using the Days brand and its related formats. Realstar Hospitality is based in Toronto, Ontario, and is a division of Realstar Group, a privately held organization with offices in Toronto and London. Through its master-franchise role, Realstar Hospitality provides the Canadian platform for the Days system and manages the brand relationship in the country. Local franchise ownership allows individual properties to reflect the requirements of different markets while operating under common brand identities and standards. The Canadian portfolio includes several formats. Days Inn and Days Inn & Suites are the most widespread and generally operate as limited-service hotels in cities, towns, highway locations and airport markets. Some of these properties combine standard rooms with suites. Days Hotel serves larger urban and airport markets with a full-service model. Conference variants, including Days Inn & Conference Centre and Days Hotel & Conference Centre, add meeting space and food-and-beverage operations, broadening the network’s customer base to include corporate travelers, groups and events. The available February 2019 location snapshot recorded more than 110 properties and more than 8,810 rooms across Canada. It listed hotels in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, Newfoundland, the Northwest Territories and Yukon. The distribution demonstrates the network’s national reach, extending beyond the largest metropolitan areas into highway, regional and northern markets. Ontario and Alberta had the largest reported numbers of properties in that snapshot. Because each hotel is independently owned and operated, the composition of the system can change as franchise agreements, property ownership and local operations change. The documented history therefore describes a national master-franchise network rather than a single centrally owned hotel company. The Canadian operation remains associated with Realstar Hospitality, while the individual hotels use one of several Days-branded formats suited to their market and service level.

• 2019

  National network location snapshot

  [1]Days Inns – Canadaen.wikipedia.org

  A February 2019 snapshot described more than 110 independently owned and operated Canadian properties with more than 8,810 rooms across provinces and northern territories.

• 1992

  Realstar acquires Canadian master-franchise rights

  [1]Days Inns – Canadaen.wikipedia.org

  Realstar Hospitality acquired the master franchise rights for the Days Inn brand in Canada, establishing the operating foundation for the national Days Inns – Canada network.

Upper-economy hotel franchise network with limited-service, full-service and conference-oriented formats.

• Limited-service hotels

  Days Inn

  The core Days-branded format in Canada, typically found in cities, towns, highway corridors and near airports. Properties provide lodging-oriented accommodation and are generally limited-service. The format is the most common within the Canadian network, and individual hotels may differ in facilities because they are independently owned and operated.

• Limited-service hotels and suites

  Days Inn & Suites

  A related format combining the Days Inn identity with suite accommodation at selected properties. Hotels may offer a mixture of conventional guest rooms and suites, making the format suitable for both short stays and travelers seeking additional space. The Canadian network uses it in urban, regional, highway and airport markets.

• Full-service hotels

  Days Hotel

  A full-service Days-branded format used in larger cities and near airports. It extends the brand beyond the limited-service model and is intended for markets where guests may require a broader range of hotel services. Specific amenities vary by independently operated property.

• Conference hotels

  Days Inn & Conference Centre

  A conference-oriented format that adds substantial meeting space and food-and-beverage services to the lodging offer. It is designed to serve meetings, events, groups and business travel alongside regular overnight accommodation.

• Full-service conference hotels

  Days Hotel & Conference Centre

  A conference-focused variant of the Days Hotel format. Properties combine a fuller-service hotel proposition with meeting facilities and food-and-beverage operations, allowing them to address group and event demand as well as individual stays.

• 1992

  Adoption of a Canadian master-franchise modelStrategy

  Background

  The Days Inn brand required a Canadian operating and franchise platform capable of supporting properties across different regions and market types.

  Action taken

  Realstar Hospitality acquired the master franchise rights for Days Inn in Canada and became responsible for the Canadian brand relationship.

  Aftermath

  The Canadian network operated through independently owned and operated hotels using multiple Days-branded formats across urban, airport, highway, resort and regional markets.

  Source

1. 1Days Inns – Canadaen.wikipedia.org
2. 2Adoption of a Canadian master-franchise modelen.wikipedia.org