Dayungs
Retailer / private label
UnclaimedTaiwanese fresh-fruit beverage brand whose first store opened in 2001 and which positions itself as Taiwan's leading fresh-fruit drink brand.
Last updated September 15, 2026
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Overview
Dayungs (大苑子) is a Taiwanese fresh-fruit beverage brand. Its official site states that the first Dayungs store, the Jingxiu store, opened in Changhua County's Yuanlin Township in 2001, and that the brand fully repositioned in 2007 to make fresh fruit the core of its drinks. The brand describes itself as Taiwan's leading fresh-fruit beverage brand and as an industry that creates fruit value, with the aim of letting the world see the beauty of fruit. Its official history lists milestones including POS adoption in 2004, the first stored-value card in 2006, an in-house logistics and warehousing operation plus ERP in 2008, the launch of Taiwan Fresh-Squeezed Orange Green tea in 2008, national Green Shield pesticide-residue testing from 2010, 100 stores by 2012, a Shanghai subsidiary in 2014, 200 stores by 2015, subsidiaries in Malaysia (2015) and Cambodia (2017), and stores in the United States and Australia (2017).
History
According to the official About page, the first Dayungs store, the Jingxiu store, opened in Yuanlin Township, Changhua County, in 2001. In 2004 the brand led its peers in introducing a POS system, and in 2006 it issued its first-generation chip stored-value card, the Wang Card. In 2007 it underwent a full transformation, making fresh fruit the main axis of its drinks. In 2008 it established professional logistics and warehousing, procured directly from production areas, introduced an ERP system, and launched Taiwan Fresh-Squeezed Orange Green tea, described as a first in Taiwan. In 2009 it launched the second-generation contactless (WAVE) stored-value Wang Card. In 2010 it introduced the national-level Green Shield pesticide-residue testing system and cooperated with the Yunlin County Government to expand procurement of 550 tonnes of Taiwanese oranges delivered directly from production areas. In 2012 it reached 100 stores across Taiwan and was invited by the Pingtung County Government to hold a press conference for the Pingtung Mango Festival. In 2013 it began a monthly charity day donating at least 1% of that day's revenue to welfare institutions supporting disadvantaged children, and was selected by the Changhua Health Bureau as an excellent enterprise. In 2014 it expanded internationally with the establishment of a Shanghai subsidiary, launched the Dayungs sharing bottle, and led peers in launching app-based online ordering, gift vouchers and coupons. In 2015 it reached 200 stores across Taiwan, established a Malaysian subsidiary, and launched app online stored-value and mobile payment functions. In 2016 Wang Card issuance passed one million cards and the app added real-time pesticide test data lookup. In 2017 it established a Cambodian subsidiary, opened stores in the United States and Australia, began using traceable fresh fruit, and began using smallholder fresh milk. In 2018 it launched the Golden Points reward function on 2 January, received a two-star traceable restaurant certification from AMOT in April, launched the app's Juice Store online mall in November, and was invited by the Council of Agriculture to take part in a fruit hand-shaken beverage competition, winning awards. In 2019 the app reached one million members, the app added credit-card auto top-up, the new headquarters was completed in January, a Macau store opened in April, delivery and mobile payment began in September, stores fully upgraded to Xu Qingliang smallholder fresh milk on 1 September, fresh fruit coffee launched in October, and in November the strawberry season saw a mobile agricultural testing lab and cold-chain delivery so that freshly picked strawberries could reach stores the same day. In 2020 the brand launched the Dayungs Fresh Fruit Life+ subscription 1.0, released Golden Diamond Pineapple Smoothie on 14 March, began making videos in April, launched the Mango Double Double series on 30 April, opened its first Hualien store in July, opened the Dayungs flagship City Hall Dream Store on 23 July, launched Lychee Rose on 17 August in cooperation with the edible organic rose farm Da Hua Farm, launched the 'Drink with Boss Qiu' app activity from 14 September, and created a strawberry garden inside the City Hall Dream Store in November. In 2021 the brand launched the fresh fruit dessert Xu Qingliang Fresh Cheese in February, introduced the Dayungs Shi Yuan+ VVIP system in the app in March, marked its 20th anniversary on 1 April, and collaborated with the Tile Museum on limited 20th-anniversary tile coasters on 10 April.
Products and positioning
Taiwan's leading fresh-fruit beverage brand; an industry that creates fruit value; a community fresh-fruit center.
2008
Taiwan Fresh-Squeezed Orange Green tea
2019
Fresh fruit coffee
2021
Xu Qingliang Fresh Cheese
Recent events
Reported
foodpanda announces limited-edition Zhen Huan collaboration drinks and blind boxes[4]
foodpanda announced four drinks and five themed food blind boxes made with the TV series The Legend of Zhen Huan and beverage brand DaYung's. The items were scheduled to go on sale exclusively and in limited quantities on foodpanda from November 7.
Reported
DaaYung launches Metaverse Ice Fruit Shop NFTs[5]
DaaYung and Spanish design studio BROSMIND launched the Metaverse Ice Fruit Shop NFT collection. The first limited release of nine NFTs sold out within 30 minutes.
Reported
DaYungs announces strawberry milk panna cotta launch[6]
DaYungs announced that it would begin selling Hsu Ching-liang strawberry milk panna cotta at stores across Taiwan for the first time.
Sources6 sources
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