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An Atlanta independent record label that documented and promoted Southern alternative and regional music from 1978 to 1997.

Last updated August 25, 2026

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Overview

DB Records, also styled as DB RECS, was an independent United States record label founded and owned by Danny Beard. It operated from the Wax'n'Facts record store in Atlanta's Little Five Points neighborhood and was active from 1978 until 1997. Although its catalogue was rooted in the local music community, the label became associated with a broader Southern regional alternative-music culture during the 1980s. The label's origin was closely connected to Beard's relationships with musicians in and around Atlanta. In 1978, he helped members of The B-52's record and release their first single, "Rock Lobster," produced by Kevin Dunn. The single sold nearly 20,000 copies, an outcome that encouraged Beard to continue working as a label operator despite his initial assumption that running a record company would be straightforward. The release established DB Records as a participant in the emerging independent-record economy and gave the label an early connection to a band that would later achieve international recognition. DB Records subsequently recorded and released music by a wide range of local and regional acts. Its roster included The Coolies, Fetchin Bones, Guadalcanal Diary, The Jody Grind, Love Tractor, Oh-OK, Pylon, Chris Stamey, The Swimming Pool Q's, Uncle Green, and Zeitgeist, the latter later known as The Reivers. These artists represented the diverse post-punk, new wave, college-rock, jangle-pop, and alternative scenes developing across the American South. The label's importance lay less in a single dominant commercial genre than in its role as a platform for artists who were connected to the region's independent venues, record shops, and college-radio networks. Beard also financed and recorded Pylon's first single, "Cool" backed with "Dub." That release appeared in 1979 on Caution Records, an Athens-based label, rather than directly under the DB Records name. The project nevertheless illustrates Beard's broader function as a local music patron and recording facilitator, as well as DB Records' connections to the Athens and Atlanta scenes. Several DB-associated bands performed at Atlanta's 688 Club, an influential venue for alternative acts, further linking the label to the city's live-music infrastructure. DB Records remained a regional independent operation rather than a major-label corporation. Its catalogue captured a period when Southern musicians built careers through small labels, specialist retailers, live venues, and word-of-mouth networks. The label was active through 1997 and is now defunct. Its historical significance rests on the artists it documented and on its contribution to the development and preservation of Atlanta-area and wider Southern alternative music.

History

DB Records was established in 1978 by Atlanta music-business figure Danny Beard. The label operated from the Wax'n'Facts record store in Little Five Points, an area that became closely associated with Atlanta's independent music culture. Its formation reflected the importance of record retailers and local enthusiasts in discovering, recording, and circulating music outside the major-label system. Beard's first major release was The B-52's debut single, "Rock Lobster," recorded with producer Kevin Dunn. The single sold close to 20,000 copies. Its performance helped demonstrate that a small Atlanta operation could reach a substantial audience and encouraged Beard to continue releasing music, although he later characterized his early confidence about operating a label as naïve. DB Records then broadened its activities by recording and issuing music from other Atlanta and Southern artists. During the 1980s, DB Records became identified with Southern regional music, particularly the alternative, post-punk, new wave, and college-rock scenes. Its roster included The Coolies, Fetchin Bones, Guadalcanal Diary, The Jody Grind, Love Tractor, Oh-OK, Pylon, Chris Stamey, The Swimming Pool Q's, Uncle Green, and Zeitgeist. Zeitgeist subsequently became known as The Reivers. The range of these acts shows that the label was not limited to one narrowly defined sound; instead, it served as a network connecting musicians active in the region's developing independent scene. Beard's role extended beyond releases carrying the DB Records name. In 1979, he financed and recorded Pylon's first single, "Cool" and "Dub," which was issued by Caution Records in Athens. This work connected the Atlanta label operation with Athens, another important Southern music center. DB-associated artists also appeared at Atlanta's 688 Club, a noted venue for alternative bands. The interaction among DB Records, Wax'n'Facts, local clubs, and nearby music communities helped create an ecosystem in which small labels could support recording and touring artists. The label continued operating until 1997. It did not develop into a large corporate music group, and its identity remained tied to independent regional production and distribution. Its historical legacy is therefore based on cultural influence and documentation rather than on a long-running mass-market franchise. DB Records helped preserve a period of Southern alternative music and gave a number of Atlanta- and Athens-connected artists an early platform.

  • 1997

    DB Records ceases operations

    [1]

    The label's documented operating period ends after nearly two decades of activity in independent Southern music.

  • 1979

    Pylon's first single is recorded

    [1]

    Beard finances and records Pylon's first single, "Cool" backed with "Dub." The single is released through Athens-based Caution Records.

  • 1978

    DB Records is founded

    [1]

    Danny Beard establishes DB Records and operates it from the Wax'n'Facts record store in Atlanta's Little Five Points neighborhood.

  • 1978

    The B-52's release "Rock Lobster"

    [1]

    Beard helps record and release The B-52's first single, produced by Kevin Dunn. The record sells nearly 20,000 copies and gives the new label an important early success.

Products and positioning

A locally rooted independent label and recording outlet focused on Atlanta and Southern regional alternative music.

  • Single · 1978

    The B-52's — "Rock Lobster"

    DB Records' early release of The B-52's debut single, produced by Kevin Dunn. The record was recorded and released with Danny Beard's involvement and sold nearly 20,000 copies, making it the label's most clearly documented early commercial success.

  • Label catalogue · 1978

    Southern alternative-music catalogue

    DB Records' broader catalogue included releases and recordings associated with The Coolies, Fetchin Bones, Guadalcanal Diary, The Jody Grind, Love Tractor, Oh-OK, Pylon, Chris Stamey, The Swimming Pool Q's, Uncle Green, and Zeitgeist. Together, these acts represent the label's role in Atlanta and Southern alternative music during the 1980s and later.

Brand decisions

  • 1979

    Support for Pylon's first singleOther

    Background

    Pylon was part of the emerging Athens and Atlanta alternative-music network.

    Action taken

    Danny Beard financed and recorded "Cool" and "Dub," while the Athens-based Caution Records label handled its release.

    Aftermath

    The project strengthened connections between DB Records' Atlanta activities and the Athens independent-music scene.

  • 1978

    Release of The B-52's debut singleProduct launch

    Background

    DB Records was newly established when Danny Beard helped friends in The B-52's record their first single.

    Action taken

    The label recorded and released "Rock Lobster," with production by Kevin Dunn.

    Aftermath

    The single sold nearly 20,000 copies and encouraged Beard to continue operating an independent label.

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