dcool

dcool (大倉酷眼鏡+, also written as 大倉酷眼鏡) is a Taiwanese chain optician that positions itself around the slogan "Be CooL — 做什麼我都型" and the promise of affordable, fashion-forward eyewear. According to its official website, the chain was founded by an entrepreneur who had spent 12 years in eyewear wholesaling and had dealt with tens of thousands of consumers before opening the first store. That background shaped the brand's core message: "再見了，高價眼鏡的時代！" (Goodbye to the era of expensive glasses), a direct response to the founder's belief that eyewear in Taiwan was being sold too expensively. The retailer's value proposition is built on six advertised features: value pricing, 30-minute quick pickup using Japanese-imported equipment, a huge selection of frames from Europe, the US, Japan and Korea, professional lenses, friendly service, and a large 100-ping-plus leisure space. The website states that a complete pair — any frame plus UV-protective lenses — averages NT$640 to NT$1,980, with a buy-one-get-one offer (both pairs must be for the same person) and gift promotions for qualifying purchases. Lens upgrades include 6-function blue-light-blocking lenses from +NT$800, 7-function photochromic eye-care lenses from +NT$1,400, and tinted prescription UV lenses from +NT$800, while basic UV lenses carry no extra charge. Service and store experience are central to the brand. dcool advertises Japanese NIDEK medical-grade optometry, six free accessories (cleaning solution, case, cloth, nose pads, maintenance card and spare screws, valued at NT$250), free prescription changes within six months, and free replacement of defective frames within one year. Four after-sales services — ultrasonic cleaning, nose-pad replacement, screw replacement and temple adjustment — are offered free. Stores are designed as leisure destinations with children's play areas, charging and rest zones, a juice and coffee self-service bar, and photo-friendly themed installations, aiming to remove the pressure often associated with eyewear shopping. The brand operates in Taiwan and is described in Wikidata as a "Taiwanese chain optician" (臺灣的連鎖眼鏡行). Its public identity is that of a mass-market, value-oriented optical retail chain rather than a luxury eyewear house, competing on price transparency, speed of service and in-store experience.

dcool (大倉酷眼鏡+) is a Taiwanese chain optician whose public story begins with its founder's career in eyewear wholesaling. According to the official website, the founder spent 12 years in the eyewear wholesale business and dealt with tens of thousands of consumers before opening the first 大倉酷眼鏡 store. That experience led to the conviction that eyewear in Taiwan was being sold too expensively, summarized in the brand's founding message: "再見了，高價眼鏡的時代！" (Goodbye to the era of expensive glasses). The founder reasoned that accepting a smaller profit margin could make glasses less of a luxury and allow more people to buy frames they liked, and the store opened on that basis. From the outset, the brand differentiated itself through a combination of low prices, a very large frame selection, and a service model built around speed and comfort. The website advertises a complete pair — any frame plus UV-protective lenses — at an average price of NT$640 to NT$1,980, with buy-one-get-one and gift promotions. It also promotes 30-minute quick pickup using Japanese-imported equipment, a claim it frames as the fastest pickup speed in Taiwan. The frame assortment is described as covering European, American, Japanese and Korean styles, with tens of thousands of frames available. Lens technology and after-sales care form another pillar of the brand's development. dcool offers a tiered lens menu: basic UV lenses at no extra charge, 6-function blue-light-blocking lenses from +NT$800, 7-function photochromic eye-care lenses from +NT$1,400, and tinted prescription UV lenses from +NT$800. The chain advertises Japanese NIDEK medical-grade optometry, six free accessories valued at NT$250, free prescription changes within six months if adaptation problems are confirmed by re-examination, and free replacement of non-human-caused frame defects within one year. Four after-sales services — ultrasonic cleaning, nose-pad replacement, screw replacement and temple adjustment — are provided free. Store design has also been part of the brand's identity. dcool describes its locations as 100-ping-plus leisure spaces that can hold tens of thousands of pairs of glasses while also offering children's play areas, charging and rest zones, a juice and coffee self-service bar, and themed photo spots. The stated aim is to remove the pressure of eyewear shopping and make glasses part of daily life. Wikidata classifies dcool as a "Taiwanese chain optician" (臺灣的連鎖眼鏡行), confirming its identity as a Taiwan-based optical retail chain. The available evidence does not specify the exact founding year, founder's name, headquarters city, ownership structure or number of stores.

• Founder spends 12 years in eyewear wholesaling before opening dcool.

• First 大倉酷眼鏡 store opens with the message "再見了，高價眼鏡的時代！"

• Brand promotes 30-minute quick pickup using Japanese-imported equipment.

• dcool advertises complete pairs averaging NT$640 to NT$1,980.

• Lens upgrade menu includes blue-light, photochromic and tinted prescription options.

• Stores are designed as 100-ping-plus leisure spaces with play areas and coffee bars.

Value-oriented Taiwanese optical retail chain offering affordable, fashionable eyewear with fast in-store service and a leisure-focused shopping experience.

• Basic UV-protective lenses

• 6-function blue-light-blocking lenses

• 7-function photochromic eye-care lenses

• Tinted prescription UV lenses

• Eyeglass frames

1. 1Be CooL做什麼我都型-大倉酷眼鏡+dccool.com.tw
2. 2dcool - Wikidatawikidata.org