De Goede & De Stoute
Product brand
UnclaimedA Dutch Burgundian-inspired brewery house producing the Vuurzee beer range and operating a Vuurzee × House of Caviar flagship store in Amsterdam.
Last updated September 26, 2026
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Overview
De Goede & De Stoute is a Dutch brewery house based in Loosdrecht, Netherlands, that describes itself as a "Lage Landen Bourgondisch brouwhuis" — a Low Countries Burgundian brewing house. The name is drawn from the 15th-century Burgundian dukes Philip the Good (Filips de Goede) and Charles the Bold (Karel de Stoute), who ruled over the Low Countries and, according to the brand's own narrative, helped bring gastronomy to what is now Belgium and the Netherlands and laid the foundations of the so-called Burgundian lifestyle. The brewery was opened in 2017, according to Wikidata. The company's flagship beer brand is Vuurzee, positioned as a premium, gastronomy-oriented beer intended for elegant settings: top restaurants, upscale bars, high-end hotels, exclusive home consumption, and anywhere quality and experience are valued. The portfolio includes Vuurzee Vintages and Vuurzee Sea Aged expressions, which the brewery presents as evolving works of art — bottles that continue to develop in flavour over time as yeast, hop bitterness and tannins soften into greater subtlety and creaminess. A more recent addition to the family is Prinsenleven, a royal blond beer brewed with Nelson Sauvin hops from New Zealand, which give it a fresh character with a subtle Sauvignon Blanc signature, finished with a hint of orange peel. De Goede & De Stoute has built a hospitality-facing ecosystem around Vuurzee. Its "Vuurzee Ambassadeurs" programme recognises partner restaurants and sommeliers with a "Vuurzee Schildje" (shield) displayed at the door or in the restaurant, signalling that guests can enjoy a glass of Vuurzee there and that the staff know how to pair it with food. The company also operates a Vuurzee × House of Caviar flagship store in the iconic Conservatorium Hotel in Amsterdam, where it offers caviar alongside Vuurzee beers, combining gastronomic retail with luxury hospitality. The business is privately held. Its registered address is Rading 48a Unit 6, 1231 KB Loosdrecht, and its Dutch Chamber of Commerce (KvK) number is 75553538. It sells directly to consumers through its website and reaches the on-trade through its ambassador network and flagship retail presence. The brand's identity is tightly tied to Burgundian indulgence, craftsmanship and refined taste, and it markets itself in Dutch to a Netherlands and Belgium audience.
History
De Goede & De Stoute was opened in 2017 as a brewery in the Netherlands, according to Wikidata. The company is based in Loosdrecht, where its registered address is Rading 48a Unit 6. It operates under Dutch Chamber of Commerce (KvK) number 75553538. The brewery's identity is built on a historical narrative. It calls itself a "Lage Landen Bourgondisch brouwhuis" — a Low Countries Burgundian brewing house — inspired by the Burgundian dukes of the Low Countries, Philip the Good (Filips de Goede) and Charles the Bold (Karel de Stoute). According to the brand, these dukes played a major role in 1464 in shaping Belgian and Dutch history, brought gastronomy to Belgium and the Netherlands during their rule, and stood at the beginning of what is now called the "Burgundian lifestyle." The brewery positions itself as playing a crucial role in reforming the Burgundian landscape and carrying forward the legacy of these "forgotten heroes." Its flagship beer brand, Vuurzee, is presented as a beer for elegant settings: top restaurants, upscale bars, high-end hotels, exclusive home consumption, and anywhere quality and experience are recognised. The brewery has developed Vuurzee Vintages and Vuurzee Sea Aged lines. It describes its vintages not as ordinary bottles of Vuurzee but as gifts from the past that have evolved with time into exceptional tastiness. In younger vintages, yeast still flows through the bottle and the hop bitterness and tannins are at full strength; over time these characteristics change toward greater subtlety and creaminess, like a work of art in development. A newer addition to the family is Prinsenleven, described as a fresh, refined newcomer with its own character. It is a royal blond beer with a royal character, brewed with Nelson Sauvin hops from New Zealand, which give it a fresh style with a subtle Sauvignon Blanc signature, finished with a hint of orange peel. The brewery markets it as elegant, easy-drinking and surprisingly layered. De Goede & De Stoute has also built a hospitality network. Through its Vuurzee Ambassadeurs programme, partner restaurants and their chefs and sommeliers are recognised with a "Vuurzee Schildje" — a shield that is explicitly not a rating but a sign of appreciation and a celebration of collaborations and shared love of good food, drink and the good life. When the shield is seen at a door or in a restaurant, guests can enjoy a glass of Vuurzee there, with staff who know how to pair it. In Amsterdam, the company operates a Vuurzee × House of Caviar flagship store in the iconic Conservatorium Hotel. The store brings together taste, craftsmanship and refinement, offering exceptional caviar alongside Vuurzee. It is open Tuesday to Saturday from 11:00 to 18:00, with Monday and Sunday visits by appointment. This flagship represents a new chapter of luxury and experience for the brand, extending its presence from brewing and on-trade partnerships into premium gastronomic retail.
- 2017
Brewery opened in the Netherlands, according to Wikidata.
Vuurzee × House of Caviar flagship store opened in the Conservatorium Hotel in Amsterdam.
Prinsenleven royal blond beer launched as a new addition to the De Goede & De Stoute family.
Products and positioning
Premium, gastronomy-oriented Burgundian beer brand for top restaurants, upscale bars, high-end hotels and exclusive home consumption.
Vuurzee
Flagship beer brand positioned for top restaurants, upscale bars, high-end hotels and exclusive home consumption.
Vuurzee Vintages
Vintage bottles that continue to evolve in flavour over time, with yeast, hop bitterness and tannins softening into subtlety and creaminess.
Vuurzee Sea Aged
Sea-aged expression within the Vuurzee range.
Prinsenleven
Royal blond beer brewed with Nelson Sauvin hops from New Zealand, with a subtle Sauvignon Blanc signature and a hint of orange peel.
Sources5 sources
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