De Groene Weg

De Groene Weg is a Dutch organic butcher shop chain. It positions itself as a specialist in 100% organic meat, operating a chain of butcher shops and managing the entire supply chain from farmer to customer. The brand emphasizes transparency, sustainability, and craftsmanship, describing itself as "biologische slagers" (organic butchers) who personally know their farmers and oversee every step of production. The company's offering centers on organic pork, beef, chicken, and lamb, as well as processed meat products (vleeswaren). Its shops function as the heart of the brand experience, where customers can see, smell, and taste where their food comes from. In-store kitchens process the meat and prepare fresh products daily. De Groene Weg also promotes whole-animal utilization, waste reduction, and bringing forgotten cuts back to the menu. According to its website, the brand has been consciously choosing taste with respect for animals, people, and the environment for 45 years, framing organic production as a promise rather than a trend. The chain targets conscious eaters who want to eat less but better meat. It also engages in chain collaboration (samenwerken in de keten) and shares recipes and news via its website. The brand's name translates to "The Green Way" in English.

De Groene Weg is a Dutch organic butcher shop chain. Its website states that the brand has been consciously choosing taste with respect for animals, people, and the environment for 45 years, describing organic as a promise rather than a trend. The chain operates as a specialist in 100% organic meat, managing the entire chain from farmer to customer. It positions its shops as the heart of the brand experience and emphasizes craftsmanship, whole-animal utilization, and waste reduction. The brand also engages in chain collaboration and shares recipes and news through its website. Specific founding dates, ownership, and corporate history are not provided in the available evidence.

Specialist organic butcher chain focused on transparency, sustainability, and craftsmanship; targets conscious eaters who want less but better meat.

• Organic pork

• Organic beef

• Organic chicken

• Organic lamb

• Processed meat products (vleeswaren)

1. 1De Groene Weg | Homedegroeneweg.nl
2. 2De Groene Weg - Wikidatawikidata.org