De Puta Madre 69

De Puta Madre 69 is a streetwear fashion brand founded in 1991 by Ilan Fernández Uzzan. The brand's origin story is unusual: Uzzan, who grew up in Colombia, started writing slogans and words with a felt-tip pen on T-shirts while imprisoned in a Spanish jail in Barcelona, where he had been arrested as a weapons trafficker and drug dealer. After his release, he turned those ideas into a product, creating the label De Puta Madre 69. The brand is marketed by Uzzan's company IFU Srl, based in Rome, Italy. The brand name comes from the Spanish expression "de Puta Madre," literally "of the whore mother," but used as a positive expletive meaning "awesome" or "great." According to the fashion company's website, the expression stands for "I feel good" or "I feel great." The number 69 is appended to the name. The brand produces clothing, leather goods, footwear, and headwear, and has been sold across Europe and internationally. Trademark history has been eventful. A Europe-wide registration of the word mark "De Puta Madre" for various goods, including leather products, expired in 2016. Uzzan, who by then lived in Israel, still holds the rights to the word mark for clothing, footwear, and headwear (Class 25) as well as other product classes. In 2019, Gaetano Russo attempted to register the combined word-and-figurative mark "De Puta Madre 69" also for Class 25 in the European trademark register. After Uzzan's opposition was upheld, Russo in 2021 was able to register the mark "De Puta Madre 69" only for "parts of headwear." The brand has also attracted media attention beyond fashion. According to several Spanish newspapers, Steven Spielberg expressed interest in 2007 in filming Uzzan's life story, though the film plans were never realized. Other reports suggested his life would be filmed by Gabriele Muccino with Javier Bardem in the lead role. In 2014, Carlitos Nair Menem, son of Carlos Menem, introduced an energy drink in Argentina named after the fashion brand. Today, De Puta Madre 69 remains a niche streetwear label with a provocative identity rooted in its founder's personal history and the dual meaning of its Spanish name.

De Puta Madre 69 was founded in 1991 by Ilan Fernández Uzzan. Uzzan, who grew up in Colombia, was arrested in Barcelona, Spain, as a weapons trafficker and drug dealer. While in a Spanish prison, feeling remorse and wanting to express his emotions, he began writing slogans and words with a felt-tip pen on T-shirts. After his release from prison, he turned his ideas and thoughts into a product, and the label De Puta Madre 69 was born. The brand was marketed by Uzzan's company IFU Srl, based in Rome, Italy. The brand name derives from the Spanish expression "de Puta Madre," which literally translates as "of the whore mother" but is commonly used as a positive expletive meaning "awesome" or "great." According to the fashion company's website, the expression stands for "I feel good" or "I feel great." The number 69 is appended to the name. A Europe-wide registration of the word mark "De Puta Madre" for various goods, including leather products, expired in 2016. Uzzan, who by then was living in Israel, still holds the rights to the word mark for clothing, footwear, and headwear (Class 25) as well as other product classes. In 2019, Gaetano Russo attempted to register the combined word-and-figurative mark "De Puta Madre 69" also for Class 25 in the European trademark register. After Uzzan's opposition was upheld, Russo in 2021 was able to register the mark "De Puta Madre 69" only for "parts of headwear." The brand has also been the subject of media attention. According to several Spanish newspapers, Steven Spielberg expressed interest in 2007 in filming Uzzan's career, but the film plans were not realized. According to other reports, his life was to be filmed by Gabriele Muccino with Javier Bardem in the lead role. In 2014, Carlitos Nair Menem, son of Carlos Menem, introduced an energy drink in Argentina named after the fashion brand.

• 2021

  After Uzzan's opposition, Russo registered 'De Puta Madre 69' only for 'parts of headwear'.

• 2019

  Gaetano Russo attempted to register the combined word-and-figurative mark 'De Puta Madre 69' for Class 25.

• 2016

  Europe-wide registration of the word mark 'De Puta Madre' for various goods expired.

• 2014

  An energy drink named after the brand was introduced in Argentina by Carlitos Nair Menem.

• 2007

  Steven Spielberg reportedly expressed interest in filming Uzzan's life story.

• 1991

  Brand founded by Ilan Fernández Uzzan in a Spanish prison.

Provocative, streetwear fashion brand with a controversial name and slogan-based designs.

• T-shirts

• Clothing

• Leather goods

• Footwear

• Headwear

1. 1De Puta Madre 69 - Wikipedia (German)de.wikipedia.org
2. 2De Puta Madre 69 - Wikidatawikidata.org