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deadAir is an American independent record label and artist-merchandise company founded in 2021.

Last updated August 31, 2026

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Overview

deadAir, also styled as deadAir Records, is an American independent record label established in 2021 by Jesse Taconelli, Billie Bugara and Quinn Dupree. The label operates at the intersection of artist development, independent music publishing and creative merchandise, releasing physical editions of music while also designing and selling products connected with its artists. Its public identity is associated with a contemporary, internet-oriented independent music culture rather than with a large traditional entertainment conglomerate. The label emerged from the founders' experience covering and participating in niche music scenes. Jesse Taconelli had worked as a music journalist and janitor, while also writing about emerging artists and less commercially established scenes. Through that work, he observed that poor management often contributed to promising young artists ending their careers prematurely. Taconelli and Quinn Dupree subsequently formed deadAir with the stated ambition of creating a better structure and opportunity for artists. Billie Bugara, who had also worked as a music journalist, brought additional editorial and scene knowledge to the founding group; she had written about several artists who later became associated with the label during her time at Complex and Lyrical Lemonade. The label's activities extend beyond simply issuing recordings. Its model includes physical music releases and artist merchandise, allowing deadAir to function as both a record company and a creative retail outlet. This combination is especially relevant in independent music, where limited physical products, visual identity and direct-to-fan commerce can be important parts of an artist's career and audience relationship. The label's online storefront serves as its principal public retail channel. By 2022, Taconelli was identified as deadAir's creative director and as Quinn Dupree's manager. He was also managing label-associated artists including Jane Remover and Quadeca. These roles indicate that the organization was designed not only to distribute finished recordings but also to provide creative direction and career-management support. The available reference material does not establish a complete corporate ownership structure, a definitive headquarters, a full roster, financial results or a comprehensive account of its release catalog. Accordingly, deadAir is best described as a small, artist-centered American independent label whose documented scope combines recorded-music releases, artist management and merchandise.

History

deadAir Records was founded in 2021 by Jesse Taconelli, Billie Bugara and Quinn Dupree in the United States. The label grew out of its founders' involvement in music journalism and emerging music scenes. Taconelli and Bugara had written about developing artists and niche musical communities, giving them firsthand exposure to the difficulties faced by artists working without strong management or institutional support. Taconelli's professional background combined music journalism with work as a janitor. While reporting on new artists and underground scenes, he came to view mismanagement as a recurring reason that young artists' careers ended before they had developed fully. He and Dupree established deadAir as an attempt to provide a more supportive framework for artists. Bugara joined the founding team after also working as a music journalist and covering several performers who would later become connected with the label. Her earlier writing appeared in outlets including Complex and Lyrical Lemonade. From its beginning, deadAir was structured as more than a vehicle for releasing recordings. The label issued physical music products and developed merchandise for its artists, linking recorded music with visual design and direct sales. This approach reflects the operating model of many contemporary independent labels, in which limited physical editions, apparel and other merchandise help artists build recognizable identities and maintain direct relationships with listeners. The label's documented management and creative functions became clearer by 2022. Jesse Taconelli was serving as deadAir's creative director and managing Quinn Dupree, while also managing label-associated artists Jane Remover and Quadeca. These responsibilities suggest that deadAir's role included artist development and day-to-day career support in addition to distribution and retail. Public reference material identifies the label's association with these artists but does not provide a complete, authoritative roster or a full account of every release. The available record does not specify deadAir's legal corporate structure, headquarters, ownership beyond its founders, financial performance or detailed operating footprint. Its official storefront demonstrates an ongoing merchandise presence, while the label's public encyclopedia entry establishes its core identity as an American independent record company. On the documented evidence, deadAir's historical significance lies in its effort to give emerging artists a more deliberate management and creative framework while preserving the flexibility and direct audience connection associated with independent music.

  • 2022

    Taconelli's creative and management role is documented

    [1]

    Jesse Taconelli is identified as deadAir's creative director and as a manager for Quinn Dupree, Jane Remover and Quadeca.

  • 2021

    deadAir Records is founded

    [1]

    Jesse Taconelli, Billie Bugara and Quinn Dupree establish deadAir as an American independent record label.

Products and positioning

An artist-centered independent record label focused on emerging and internet-connected music scenes, combining releases, creative direction, artist management and direct-to-fan merchandise.

  • Recorded music

    Physical music releases

    deadAir releases physical editions of music by its associated artists. The available reference material confirms the label's physical-release activity but does not provide a complete catalog, format breakdown or definitive list of titles.

  • Merchandise

    Artist merchandise

    The label designs and sells merchandise connected with its artists through its online storefront. The documented business model places merchandise alongside recorded music as a core part of deadAir's direct-to-fan offering.

Sources2 sources

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