Dear John NZ

Dear John NZ, led by Marjan Crabtree, provides workflow automation, AI tools and Generative Engine Optimisation (GEO) for small business owners on the Kapiti Coast, in Wellington and across New Zealand. The company builds systems that take recurring manual work such as invoicing, onboarding, follow-ups and scheduling off the owner's plate. It also builds WordPress websites with care plans, and states it has been sorting websites and systems for NZ businesses for over 10 years. The business was started by Kris Lockett and Lis Sowerbutts.

Dear John was started by Kris Lockett and Lis Sowerbutts, described as 'many moons ago'. The company states it has been sorting websites and systems for NZ businesses for over 10 years. It is now led by Marjan Crabtree, who studied Computer Sciences in The Netherlands and built her first website in 1995, and who describes 35+ years of experience across design, coding, strategy, conversion, copywriting, automations, integrations and AI.

Fixing broken or improvable setups for NZ small businesses without jargon or overselling.

• Workflow automation

  Connecting the systems a business already uses so information flows without manual copy-pasting.

• AI tools

  AI built around a specific task, including getting a business seen when someone asks ChatGPT or Google AI about their kind of work.

• Generative Engine Optimisation (GEO)

  Making sure a business is found in AI.

• WordPress websites with care plans

  Websites that bring people in, answer their questions and make them want to call, with care plans that keep them running.

1. 1Dear John NZ | AI, Automation & GEO for NZ Businessdearjohn.nz
2. 2Free Up Your Time: Workflow Automation & AI | Dear John NZdearjohn.nz