DecoFarver
Retailer / private label
UnclaimedDanish online paint retailer offering a wide range of interior and exterior paint with nationwide delivery and click & collect.
Last updated September 28, 2026
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Overview
DecoFarver ApS is a Danish online paint retailer operating through its webshop decofarver.dk. The company positions itself as a modern, flexible alternative to traditional DIY stores and paint shops, with the stated ambition to "change the way people buy paint." Its concept is built around saving customers the time and effort of visiting physical stores by offering a comprehensive online selection of paint and related products with fast delivery. The webshop sells paint for a wide range of applications, including bedrooms, living rooms, kitchens, bathrooms, hallways, offices, stairs, and furniture. The assortment covers both indoor and outdoor paint, and the site features regular promotions such as outlet sales with discounts of up to 80% and campaigns like 20% off all indoor paint with a discount code. DecoFarver also offers free colour samples so customers can test shades at home before committing to a purchase. DecoFarver emphasizes customer service and convenience. The site advertises professional customer service reachable by phone, delivery within 1–3 days, and Click & Collect at locations across Denmark. It holds the Danish e-mark (e-mærket) trust certification and displays a customer review score of 4.9 out of 5.0. In addition to products, the website provides an inspiration universe with guides on topics such as applying self-adhesive film, painting IKEA furniture, and painting stairs step by step. The company is registered as DecoFarver ApS, a Danish private limited company. It operates primarily in the Danish market. As of the available evidence, no parent company, owner, or group affiliation is disclosed, and the company appears to be privately held.
History
DecoFarver ApS is a Danish online paint retailer. Specific details about its founding date, founders, and early history are not available in the provided evidence. The company operates a webshop at decofarver.dk, through which it sells paint and related products to customers in Denmark. The business model is centered on e-commerce, with the stated goal of changing the way people buy paint by eliminating the need to spend time traveling to and shopping in physical DIY stores or paint shops. The website emphasizes a flexible online experience, fast delivery within 1–3 days, and Click & Collect options across Denmark. Over time, DecoFarver has built an online presence that includes not only a product catalogue but also an inspiration section with practical guides on painting projects, such as painting IKEA furniture, painting stairs, and using self-adhesive film. The company also offers free colour samples to help customers choose the right shade before purchasing. The webshop features regular promotions, including an outlet section with discounts of up to 80% and periodic campaigns such as 20% off all indoor paint with a discount code. DecoFarver holds the Danish e-mark certification and displays a customer rating of 4.9 out of 5.0, indicating a focus on trust and customer satisfaction. As of the available evidence, DecoFarver ApS is a private limited company operating in Denmark. No information about parent companies, ownership changes, or major corporate events is provided.
Products and positioning
Modern, flexible online paint retailer aiming to change how people buy paint by saving time and offering convenience.
Indoor paint
Paint for interior walls and ceilings, suitable for rooms such as bedrooms, living rooms, kitchens, and bathrooms.
Outdoor paint
Paint for exterior surfaces, designed to withstand weather conditions.
Furniture paint
Paint suitable for updating furniture, including IKEA furniture, as featured in the website's guides.
Stair paint
Paint for stairs, with step-by-step guides available on the website.
Self-adhesive film
Self-adhesive film for DIY projects and home decoration, highlighted in the website's inspiration section.
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