DECOWALL
Product brand
UnclaimedPolish online brand selling made-to-measure photo wallpapers and self-adhesive textile wall decorations.
Last updated September 27, 2026
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Overview
DECOWALL (also written Deco-Wall, operating at deco-wall.pl) is a Polish online brand specialising in made-to-measure photo wallpapers (fototapety na wymiar) and self-adhesive textile wall decorations. The brand positions itself around the idea of a wall that creates atmosphere, offering customers the ability to choose a motif, supply their own wall dimensions, and set the crop themselves before ordering. Its catalogue is organised into curated collections such as Mineral, Botanical and Atelier, and spans motifs including earthy silhouettes, botanical orchids and ferns, abstract gold lines, misty forests, mustard jungles and flower compositions. The product range is built on two main formats. The first is full-wall photo wallpaper, printed to the customer's dimensions with a self-selected frame. The second is textile decorations — arches, circles and doors — supplied as self-adhesive compositions for quick, lightweight changes to a space. Prices shown on the brand's homepage start from 129 zł per square metre. DECOWALL emphasises material quality as part of the design. It offers several substrates, including a smooth matte 350g finish, a canvas 350g with subtle texture, and a sand 290g structure with a premium finish, and it encourages customers to order a sample before committing to a full wall so they can see the material in their own light. The brand also provides support in choosing the crop and offers a conceptual visualisation showing the same wall in four different arrangements. Beyond the shop, DECOWALL publishes interior ideas, advice and inspiration articles, positioning itself as a design-led resource for home decoration rather than a purely transactional retailer. The brand's primary market is Poland, and its website is Polish-language. Ownership, founding year and corporate structure are not established by the available evidence.
History
The available evidence does not establish a founding date, founder or corporate history for DECOWALL. What can be documented is the brand's current commercial identity as presented on its official website, deco-wall.pl. DECOWALL operates as an online-first wall decoration brand in Poland. Its core proposition is made-to-measure photo wallpaper: the customer selects a motif, provides wall dimensions, and sets the crop themselves. The brand frames this as a story that begins with the whole wall, and supports it with a conceptual visualisation showing the same wall in four different arrangements. Alongside photo wallpaper, DECOWALL sells self-adhesive textile decorations in the form of arches, circles and doors, described as a large effect in a light form for quickly changing a space. The catalogue is grouped into curated collections with their own rhythm, including Mineral (matte layers, stone and earth colours), Botanical (vegetation presented as large-format graphics) and Atelier (painting, gesture and calm contemporary form). Material choice is central to the brand's offer. DECOWALL presents material as part of the pattern, noting that the same design can be calmly matte or more tactile thanks to a linen structure. It lists a smooth matte 350g, a canvas 350g with subtle texture and deeper motif perception, and a sand 290g with sand structure and a premium finish. Customers are encouraged to order a sample before buying a full wall so they can see the material in their own light. Pricing visible on the homepage starts from 129 zł per square metre for motifs such as Earthy Silhouettes, Orchid and Ferns, Golden Line, Misty Forest and Mustard Jungle. The brand also publishes interior ideas, advice and inspiration articles, extending its role beyond retail into design guidance. No ownership, parent company, listing status or leadership information is provided by the evidence.
Products and positioning
Design-led, made-to-measure wall decoration brand emphasising curated motifs, premium materials and customer-controlled cropping.
Made-to-measure photo wallpapers
Full-wall photo wallpaper printed to the customer's dimensions with a self-selected crop; motifs include Earthy Silhouettes, Orchid and Ferns, Golden Line, Misty Forest and Mustard Jungle, from 129 zł/m².
Textile wall decorations
Self-adhesive compositions in the form of arches, circles and doors for quick, lightweight changes to a space.
Smooth matte 350g
Wallpaper substrate with soft colour and uniform finish.
Canvas 350g
Wallpaper substrate with subtle texture and deeper motif perception.
Sand 290g
Wallpaper substrate with sand structure and premium finish.
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