Deerma

Deerma is a Chinese home-appliance brand owned by Guangdong Deerma Technology Co., Ltd. The company says it was established in Shunde District, Foshan City, in July 2011 and describes itself as an appliance business integrating independent research and development, original design, manufacturing, and sales. Its stated ambition is to become a leading product-centric, innovation-led company preferred by consumers globally. The brand’s range is centered on cleaning appliances. The official site lists robot vacuums, wet-and-dry vacuums, floor washers, window-cleaning robots, vacuum cleaners, fabric and upholstery cleaners, steam cleaners, steam mops, dust-mite vacuums, and cleaning accessories. Its displayed products include cordless and handheld vacuum cleaners and a spray mop. Beyond cleaning, the company identifies small home appliances, water solutions, sanitary products, massagers, and fitness among its main product types; the website also lists other household appliances, personal care and health, kitchen appliances, and sports massage products. Deerma presents an international-facing brand operation: its website offers a global selection and regional destinations for markets including the United States, several European countries, and countries in Asia Pacific and South America. These website options indicate the company’s stated market reach, but do not establish the extent of sales or distribution in each country. The official site also says Guangdong Deerma Technology operates the PHILIPS brand, in addition to owning DEERMA. The company reports that it listed on the Shenzhen Stock Exchange’s ChiNext market in May 2023 and identifies itself as Guangdong Deerma Technology Company Limited (301332.SZ). The supplied evidence does not identify the brand’s founder, a current chief executive, or a headquarters address. The company’s establishment location is Shunde District, Foshan City, but that is not presented in the supplied material as its headquarters.

Guangdong Deerma Technology says it was established in Shunde District, Foshan City, in July 2011. It describes its business as integrating independent research and development, original design, manufacturing, and sales, and identifies DEERMA as a brand it owns. The supplied company history groups Deerma’s development into three broad periods: an initial stage from 2011 to 2014; a period focused on building core research-and-development and production capabilities from 2014 to 2018; and a multi-brand, multi-category, global-layout stage beginning in 2018 and continuing to the present. The company’s current brand and product presentation reflects the multi-category phase. Its official website organizes offerings across cleaning appliances, other household appliances, personal care and health, kitchen appliances, and sports massage. Cleaning products include robot vacuums, wet-and-dry vacuums, window-cleaning robots, upholstery cleaners, steam cleaners, dust-mite vacuums, handheld vacuums, and cleaning accessories. The company also identifies massagers and fitness products among its main product types. The website’s displayed examples include the DEM-P20 wet-and-dry vacuum, DEM-T30 cordless vacuum, DEM-3204N neck and shoulder massager, DEM-5101G mini massage gun, XC01 and XC02 handheld vacuums, and TB500 spray mop. Guangdong Deerma Technology identifies itself as a company that owns DEERMA and also operates the PHILIPS brand. Its website presents a global brand destination and regional selections covering parts of Europe, Asia Pacific, and South America, alongside a United States option. The available evidence establishes the company’s stated international-facing web presence, but does not provide a detailed history of individual market entries or sales. In May 2023, according to the company’s About Us page, Deerma successfully listed on the Shenzhen Stock Exchange ChiNext. The site identifies the company as Guangdong Deerma Technology Company Limited (301332.SZ). The available material does not name the company’s founder or current executives, and it does not provide a confirmed headquarters address. Shunde District, Foshan City, is identified as the place where the company was established.

• Guangdong Deerma Technology established in Shunde, Foshan

• Initial development stage

• Building R&D and production capabilities

• Multi-brand, multi-category, global-layout stage

• Listing on Shenzhen Stock Exchange ChiNext

An innovation-led, product-centric home-appliance brand with a broad cleaning-appliance range and additional household, personal-care, kitchen, and massage offerings.

• Cleaning appliances

  The official site lists robot vacuums, wet-and-dry vacuums, floor washers, window-cleaning robots, vacuum cleaners, upholstery cleaners, steam cleaners, dust-mite vacuums, and cleaning accessories.

• Other household and personal-care products

  The company and website also identify household appliances, personal care and health, kitchen appliances, sports massage, massagers, and fitness products.

• Examples shown on the official site

  Products shown include DEM-P20, DEM-T30, DEM-3204N, DEM-5101G, XC01, XC02, and TB500.

• 2017

  Subsidiary Fined for Selling Substandard Products, Sued by Midea

  In 2017, Deerma subsidiary Deerma Hemi was fined by the Hangzhou Yuhang District Market Supervision Administration for selling substandard products; in the same year, its humidifier failed the structure item in a special spot check in Shanghai. During its IPO, it was reported to have been sued by Midea for patent infringement and was questioned over heavy reliance on licensed brands Philips and Vatti and on an OEM model. The company said it had rectified the issues.

  Source

Read more

1. 1DEERMA - an Innovative Cleaning Appliance Branddeerma.com
2. 2About usdeerma.com
3. 3Cleaning Appliances-Deerma Productsdeerma.com
4. 4Subsidiary Fined for Selling Substandard Products, Sued by Mideavip.stock.finance.sina.com.cn
5. 5Subsidiary Fined for Selling Substandard Products, Sued by Midea36kr.com