Deestone

Deestone is a Thai tire-manufacturing brand established in 1977 by Suvit Vongsariyavanich. Headquartered in Om Noi, Samut Sakhon, the company developed from an industrial producer serving truck and motorcycle applications into a multi-plant manufacturer with a broad product range and an international export business. It is described as Thailand’s largest Thai-owned tire production facility and operates a network of five production companies or plants in Samut Sakhon and Nakhon Pathom. The company’s initial factories produced truck, industrial, and motorcycle tires. A major expansion came in 1994 with the creation of Deestone International Co., Ltd., which broadened the product portfolio to include bicycle tires, scooter tires, special industrial tires, and inner tubes intended for export. This diversification helped establish Deestone as more than a specialist truck-tire producer and created a platform for serving different mobility and equipment markets. In 2007, Deestone announced its first automobile radial-tire factory, operated through Svizz-One Corporation Co., Ltd. The move represented an important technical and strategic step into automobile radial tires, a significant category within the global tire industry. In 2014, the company began operating its fifth plant, Siam Truck Radial Co., Ltd., in Kamphaeng Saen, Nakhon Pathom. That facility focused on truck radial tires and added capacity in a category already central to Deestone’s history. The reported product portfolio includes motorcycle tires, bicycle tires, commercial-vehicle radial tires, truck bias tires, agricultural tires, general radial tires, forklift tires, off-the-road tires, tubes, and flaps. Deestone also markets tires under the Thunderer name in addition to the Deestone brand. Its manufacturing footprint has supported both domestic distribution and exports. Reference material reported more than 10 million units of annual production capacity, approximately 10,000 employees, around 600 dealers in Thailand, and exports to more than 120 countries, with those figures associated with 2015 rather than necessarily representing current totals. Deestone’s brand-building activity has included sports sponsorship and entertainment partnerships. In 2016, it sponsored Thai League 1 club Nakhon Ratchasima F.C. and Thai League 2 club Nakhon Pathom United F.C. It was also identified as a promotional partner for Furious 7 in 2015 and Furious 8 in 2017. These activities placed a Thai tire brand in domestic football and international film-linked marketing contexts while supporting its effort to reach broader consumer audiences. The available reference material does not establish a confirmed public listing, current leadership roster, precise ownership structure, or an official website URL. Deestone is best characterized as an active, Thai-owned-origin tire manufacturer with substantial domestic operations and a wide export footprint. Its principal competitive identity rests on manufacturing breadth, local industrial scale, and coverage across vehicle, equipment, agricultural, and specialty tire categories.

Deestone was founded in Thailand in 1977 by Suvit Vongsariyavanich. Its early manufacturing activity concentrated on truck, industrial, and motorcycle tires, establishing the company in categories connected with commercial transport and general equipment use. Rather than remaining limited to one vehicle segment, Deestone gradually expanded its manufacturing base and product range. The company’s third-factory phase began in 1994 with the establishment of Deestone International Co., Ltd. This expansion added bicycle, scooter, and special industrial tires, as well as inner tubes for export. The development marked an important shift toward a broader international product portfolio and gave the company additional exposure to smaller vehicles and specialized industrial applications. In 2007, Deestone announced its first automobile radial-tire factory, Svizz-One Corporation Co., Ltd., also referred to as its fourth factory. The investment expanded the company into automobile radial tires and represented a move toward more technically demanding mainstream passenger and vehicle applications. The factory complemented Deestone’s existing truck, industrial, and motorcycle activities. The fifth plant, Siam Truck Radial Co., Ltd., began operating in 2014 at Kamphaeng Saen in Nakhon Pathom. Its principal role was the production of truck radial tires. Together with Deestone Co., Ltd., Deerubber Co., Ltd., Deestone International Co., Ltd., and Svizz-One Corporation Co., Ltd., the plant formed the five-company or five-plant manufacturing structure identified in the reference material. By 2015, reported company figures described investment of approximately 10 billion baht, production capacity exceeding 10 million units per year, about 10,000 employees, and approximately 600 dealers across Thailand. The same material stated that Deestone exported to more than 120 countries. These statistics are historical reference points and should not be treated as verified current figures without newer company or regulatory disclosures. Deestone’s product categories have included motorcycle, bicycle, commercial-vehicle radial, truck bias, agricultural, general radial, forklift, and off-the-road tires, together with tubes and flaps. Its named brands include Deestone and Thunderer. The range indicates a business serving both road-going vehicles and industrial, agricultural, and specialty equipment. Brand promotion has formed part of the company’s expansion beyond industrial manufacturing. In 2016, Deestone sponsored Nakhon Ratchasima F.C. in Thai League 1 and Nakhon Pathom United F.C. in Thai League 2. It was also a promotional partner for Furious 7 in 2015 and Furious 8 in 2017. In 2017, media coverage described efforts associated with a newer generation of management and stronger appeal to younger Thai consumers. The available sources do not provide a confirmed current executive list, ownership chart, official website URL, or evidence that the proposed 2019 listing took place. Deestone’s documented history nevertheless shows a sustained progression from a Thai truck and industrial tire producer to a multi-plant manufacturer with a diversified product catalog and significant export orientation.

• 2016

  Thai football sponsorships

  [1]Deestoneen.wikipedia.org

  Deestone sponsors Nakhon Ratchasima F.C. and Nakhon Pathom United F.C.

• 2014

  Siam Truck Radial begins operations

  [1]Deestoneen.wikipedia.org

  The fifth plant starts operating in Kamphaeng Saen, Nakhon Pathom, producing truck radial tires.

• 2007

  First automobile radial-tire factory announced

  [1]Deestoneen.wikipedia.org

  Svizz-One Corporation is announced as Deestone’s first automobile radial-tire factory and fourth factory.

• 1994

  Deestone International expands the product range

  [1]Deestoneen.wikipedia.org

  The third factory adds bicycle, scooter, special industrial tires, and inner tubes, including products intended for export.

• 1977

  Deestone is established

  [1]Deestoneen.wikipedia.org

  Suvit Vongsariyavanich establishes Deestone in Thailand, initially focusing on truck, industrial, and motorcycle tires.

A Thai-owned, vertically scaled tire manufacturer positioned across domestic replacement and export markets, with product coverage extending from motorcycles and bicycles to trucks, commercial vehicles, agricultural machinery, forklifts, and off-road equipment.

• Two-wheeler tires · 1977

  Motorcycle tires

  Motorcycle tires are one of Deestone’s original and continuing product areas. The company’s early factories produced motorcycle tires, and the category remains part of its broader two-wheeler and replacement-market portfolio.

• Two-wheeler tires · 1994

  Bicycle and scooter tires

  Following the 1994 expansion through Deestone International, the company added bicycle and scooter tires. These products broadened the brand beyond commercial vehicles and supported export activity in smaller-vehicle categories.

• Commercial vehicle tires

  Commercial-vehicle radial tires

  Deestone produces radial tires for commercial vehicles, including products associated with its expanded automobile and truck manufacturing capabilities. The category serves road vehicles requiring radial construction and commercial-duty performance.

• Truck tires · 1977

  Truck bias and radial tires

  Truck tires are central to Deestone’s manufacturing history. The company began with truck tires and later added dedicated truck radial capacity through Siam Truck Radial, while continuing to list truck bias tires among its products.

• Specialty and industrial tires

  Agricultural, forklift, and off-the-road tires

  The specialty portfolio includes agricultural tires, forklift tires, and off-the-road tires. These products extend Deestone’s addressable market to farms, warehouses, construction environments, and other equipment applications outside conventional passenger vehicles.

• Tire accessories · 1994

  Tubes and flaps

  Deestone also manufactures inner tubes and flaps. These components complement tire sales and are particularly relevant to tube-type, commercial, industrial, agricultural, and other specialty applications.

• 2017Furious 8 promotional partnership

  International

  Deestone was a promotional partner for Furious 8, continuing its association with the Fast and the Furious film franchise.

  Outcome. The activity extended Deestone’s entertainment-linked international promotion, with no reported sales or awareness figures.

  Source
• 2016Thai League football sponsorship

  Thailand

  Deestone sponsored Nakhon Ratchasima F.C. in Thai League 1 and Nakhon Pathom United F.C. in Thai League 2.

  Outcome. The sponsorship increased the brand’s visibility in Thai football; no quantified campaign outcome is provided.

  Source
• 2015Furious 7 promotional partnership

  International

  Deestone was identified as a promotional partner connected with Furious 7, the seventh film in The Fast and the Furious franchise.

  Outcome. The partnership linked the tire brand with an international automotive entertainment property; detailed performance results are not reported.

  Source

• 2018

  Reported preparation for a possible public listingStrategy

  Background

  Thai media reported that Deestone was strengthening its business and considering stock-market access.

  Action taken

  The company was reported to be preparing for a possible listing in 2019.

  Aftermath

  The available references do not confirm that a listing occurred.

  Source

• 2014

  Addition of truck radial capacityGeneration change

  Background

  Truck tires remained a core part of Deestone’s business, with demand for radial products requiring dedicated production capacity.

  Action taken

  Siam Truck Radial began operating as the company’s fifth plant in Kamphaeng Saen, Nakhon Pathom.

  Aftermath

  The plant increased Deestone’s dedicated truck-radial manufacturing footprint.

  Source

• 2007

  Entry into automobile radial-tire manufacturingProduct launch

  Background

  Deestone planned to extend its capabilities into automobile radial tires.

  Action taken

  The company announced Svizz-One Corporation as its first automobile radial-tire factory.

  Aftermath

  The investment added automobile radial tires to the company’s manufacturing scope.

  Source

• 1994

  Diversification through Deestone InternationalStrategy

  Background

  The company sought to broaden beyond its early truck, industrial, and motorcycle focus.

  Action taken

  Deestone established its third factory and added bicycle, scooter, special industrial tires, and inner tubes for export.

  Aftermath

  The move expanded the company’s product breadth and export-oriented manufacturing base.

  Source

1. 1Deestoneen.wikipedia.org
2. 2Deestone Thai tire company reported to prepare for stock-market listingthaipost.net
3. 3Deestone’s second generation and efforts to reach younger Thai consumersprachachat.net