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Del Rey Avocado

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Corporate brand

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Family-owned California avocado grower, packer and shipper operating since 1969 and supplying conventional and organic avocados year-round.

Last updated September 26, 2026

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Overview

Del Rey Avocado Company is a family-owned avocado grower, packer and shipper headquartered in Fallbrook, California. In operation since 1969, the company describes itself as having three generations of experience growing, packing and shipping avocados, and it remains, in its own words, "both farmers at heart and in practice." Its core business is packing California avocados grown from San Diego County up to San Luis Obispo County, with the owners themselves holding acreage in San Diego County — a detail the company cites as evidence that it understands the concerns of California growers. Beyond its California packing operations, Del Rey Avocado maintains an international procurement program that allows it to sell avocados year-round from Mexico, Peru, Chile and Colombia. The company states that it has a significant presence in the California avocado marketplace in both conventional and organic sales, and its product pages cover avocado varieties, specialty programs, Del Rey Farms, organics, avocado packaging and social responsibility. It is Fair Trade Certified and maintains links with industry organizations including the California Avocado Commission, the California Avocado Society, the Hass Avocado Board, the California Farm Bureau, the San Diego County Farm Bureau and the California Department of Food & Agriculture. Del Rey Avocado has been led in recent years by president Patrick Lucy, who in 2023 credited the company's growers and customer base for its success over more than 50 years. The company appointed Justin Warren as Chief Financial Officer effective January 2, 2022, following a transition period working with partner and CFO Bob Siemer. In March 2025, Del Rey Avocado was recognized as the Official Avocado Partner of the San Diego Padres for the 2025 MLB season — a partnership the company framed around the fact that both organizations were founded in 1969 and both carry Latin-derived names. The company also engages in community activity, including helping the Fallbrook Food Pantry salvage thawing food after a power outage in 2020. As a privately held, family-owned business, Del Rey Avocado does not trade on a public exchange. Its brand identity centers on California growing heritage, year-round international supply, organic and Fair Trade credentials, and long-standing relationships with growers and retail customers.

History

Del Rey Avocado Company has been in operation since 1969 and is a family-owned business located in Fallbrook, California. The company describes itself as having three generations of experience growing, packing and shipping avocados, and as having over 40 years of experience running a quality packing house operation. Its owners hold acreage in San Diego County, which the company presents as the basis for its close understanding of California growers' concerns. Del Rey Avocado packs California avocados grown from San Diego to San Luis Obispo County. Over time it built what it describes as a significant presence in the California avocado marketplace in both conventional and organic sales. It also developed an international procurement program that enables it to provide fresh avocados year-round, selling in season from Mexico, Peru, Chile and Colombia. The company maintains affiliations with industry bodies including the California Avocado Commission, the California Avocado Society, the Hass Avocado Board, the California Farm Bureau, the San Diego County Farm Bureau and the California Department of Food & Agriculture, and it is Fair Trade Certified. In the 2020s the company underwent leadership transitions. Justin Warren was appointed Chief Financial Officer effective January 2, 2022, after working closely with partner and CFO Bob Siemer as director of finance during a transition year. In February 2023 the company published a news item titled "New leadership continues Del Rey Avocado's strong legacy," in which president Patrick Lucy credited the company's growers and customer base for its success amid the meteoric rise in avocado popularity worldwide. In December 2020, Del Rey Avocado assisted the Fallbrook Food Pantry in salvaging thawing food after a power outage, an action the pantry's executive director described as making the company a "Community Hero." In March 2025, Del Rey Avocado was recognized as the Official Avocado Partner of the San Diego Padres for the 2025 MLB season. The company noted that both the Padres and Del Rey Avocado were founded in 1969 and named after Latin references, framing the partnership as a natural California match. Across its history, the company has continued to position itself as both a farmer and a packer-shipper, combining California growing heritage with international sourcing to supply avocados year-round.

  • 2025

    Named Official Avocado Partner of the San Diego Padres for the 2025 MLB season.

  • 2023

    Company announces new leadership continuing its legacy; president Patrick Lucy credits growers and customers.

  • 2022

    Justin Warren appointed Chief Financial Officer effective January 2, 2022.

  • 2020

    Del Rey Avocado helps the Fallbrook Food Pantry salvage thawing food after a power outage.

  • 1969

    Del Rey Avocado Company begins operations; the San Diego Padres are also founded this year.

Products and positioning

Family-owned California avocado grower-packer-shipper with three generations of experience, offering conventional and organic avocados year-round through California growing and international procurement.

  • California avocados

    Packed from fruit grown from San Diego to San Luis Obispo County.

  • Organic avocados

    Part of the company's conventional and organic sales presence in the California marketplace.

  • Imported avocados

    In-season supply from Mexico, Peru, Chile and Colombia via international procurement.

  • Del Rey Farms

    Listed among the company's product offerings.

  • Avocado packaging

    Packaging offerings listed on the company's products page.

Recent events

  • Del Rey Avocado appoints Justin Warren as CFO[5]

    Del Rey Avocado announced that Justin Warren had recently been appointed its new chief financial officer. Warren had worked closely with the outgoing CFO during the prior year to support the transition.

  • Reported

    Del Rey Avocado receives Whole Foods Supplier Award[6]

    Del Rey Avocado was recognized by Whole Foods Market in the Service & Partnership category at the supplier awards reception held in Austin on February 18, 2020.

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