Corporate brand
UnclaimedDeli is a Chinese office, school and workplace-products group founded in 1981, whose Deli Office line serves workplace and institutional procurement.
Last updated October 9, 2026
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Overview
Deli, formally Deli Group Co., Ltd., is a Chinese manufacturer and brand group focused primarily on stationery, office supplies and school products. The company was founded in 1981 by Fujun Lou and began as a locally oriented stationery supplier in China. It was formally launched as Ningbo Deli Group Corporation Ltd. in 1997 and entered overseas markets in 1998, beginning a long-term transition from a domestic supplier into a broader international producer of workplace, educational and everyday organizational products. The company’s core range includes writing and drawing supplies, paper-related products, filing and desk-organization products, staplers and other desktop tools, school materials, whiteboards, calculators and office equipment. Deli has also expanded beyond traditional stationery into printers, furniture, sporting goods, power tools and selected educational products. Its portfolio is organized through a number of specialist and market-oriented sub-brands, including Deli Office, Deli School, Deli Tools, Deli Plus, Deli Genius, Agnite, Nusign, Damast and JISHI. These brands allow the group to address different use cases, from school and home study to corporate procurement, office fit-outs, sporting activities and creative work. Deli’s growth has combined manufacturing scale, product-category expansion, domestic distribution and overseas production. A strategic cooperation agreement with Chinese e-commerce company Jingdong in 2011 supported its development in online commerce. The company entered the printer industry in 2015, extending its role from consumable and desktop-supply manufacturer into office-equipment categories. By 2017, reported company sales had reached 10 billion yuan, although this figure is not treated here as a current financial metric because the available reference does not provide a directly verifiable financial source and period. International manufacturing became more prominent after Deli established a production base in Vietnam in 2018 and formed Deli Vietnam Company Limited in Bac Ninh. The Vietnamese operation produces stationery-related goods such as glue, whiteboards and electronic calculators, as well as other school supplies. In September 2024, Deli held a groundbreaking ceremony for a larger factory in Hai Duong, Vietnam. The project was described as having a planned investment of 270 million US dollars and an expected production start in 2026; these figures are recorded as reported project information rather than as corporate financial performance. Deli also maintains product-design capabilities in Shanghai, Seoul and Tokyo, reflecting an effort to combine Chinese manufacturing and distribution with design input for multiple markets. In February 2019, the group became a supplier to the United Nations Population Fund. It was identified as Asia’s largest stationery manufacturer in October 2018 and appeared on China’s Top 500 Private Enterprises list in 2021, 2023 and 2024. The available material does not establish a public listing, a parent company outside Deli Group or a single controlling owner beyond the company’s founding association with Fujun Lou. Deli is therefore best understood as an active Chinese corporate brand house serving office, school, home-organization, equipment, tools and selected sporting-goods markets. Deli Office is presented as a China-based office-equipment brand associated with the name 得力办公. The available identification material establishes the brand name, its country association, and a corporate website, but does not provide enough independently verifiable information to document its founding date, ownership structure, headquarters, executive leadership, operating footprint, financial performance, or detailed product history. The supplied industry classification places it within information technology and office-equipment brands. Because the name is not accompanied by a reliable, single Wikipedia article or a sufficiently detailed reference record, it should be treated as a distinct office-products brand rather than automatically equated with another similarly named company or with a broader corporate entity. The brand’s public-facing scope, based on its name and supplied classification, is office equipment and related workplace products; however, specific product families and flagship offerings cannot be confirmed from the available material. No verified campaigns, scandals, lawsuits, recalls, acquisitions, leadership changes, pricing actions, or product-generation announcements were supplied. Further research should verify whether Deli Office is a standalone consumer-facing brand, a product line of a larger Chinese office-products company, or a trade and distribution designation used on the supplied website. Until that relationship is documented, corporate ownership, legal status, headquarters, founding history, and market coverage remain unconfirmed.
History
Deli Group was established in 1981 by Fujun Lou as a stationery supplier serving the Chinese market. The business was formally launched as Ningbo Deli Group Corporation Ltd. in 1997. Its early activities centered on conventional office and school supplies, but the company later developed a broader product and distribution platform covering workplace, education and household organization. In 1998, Deli began entering overseas markets. This international expansion eventually included commercial and manufacturing activity in countries such as India, Indonesia, Malaysia and Vietnam. The company’s growth was supported by the development of a wide product portfolio rather than dependence on a single stationery category. In addition to writing, paper, filing and desktop products, Deli moved into office equipment, printers, furniture, tools, sporting goods and educational products. A major commercial step occurred in 2011, when Deli signed a strategic cooperation agreement with Jingdong, a large Chinese e-commerce company. The relationship reflected the increasing importance of online retail and digital procurement to the distribution of office and school products in China. In 2015, Deli entered the printer industry, extending its activities from stationery and desktop accessories into office hardware. The group’s reported sales reached 10 billion yuan in 2017. Because the available reference does not provide a directly verifiable financial filing or source URL for that figure, it is treated as historical reference information rather than a current financial disclosure. In 2018, Deli established an overseas production base in Vietnam and created Deli Vietnam Company Limited in Bac Ninh. That operation produced glue, whiteboards, electronic calculators and other school supplies. The same period was associated with Deli’s recognition as Asia’s largest stationery manufacturer in October 2018. Deli continued to develop international institutional and production relationships. In February 2019, it became a supplier to the United Nations Population Fund. The group also developed product-design centers in Shanghai, Seoul and Tokyo, giving it design resources in China, South Korea and Japan while retaining its principal headquarters and manufacturing base in China. The company’s brand architecture expanded beyond the main Deli name. Its associated brands and business lines include Deli Office for office-stationery procurement, Deli School for school products, Nusign for a more premium-oriented stationery offer, Agnite for sporting goods, Deli Plus for office furniture, Deli Tools for power tools, Deli Genius for educational tools, Damast for painting products developed jointly with Pebeo, and JISHI for group-buying services directed at companies and government organizations. The portfolio indicates that Deli operates as a multi-category brand group rather than only as a traditional stationery label. Deli’s Vietnamese manufacturing footprint entered another phase in September 2024, when the company held a groundbreaking ceremony for a factory in Hai Duong. The project was reported to involve a total investment of 270 million US dollars and was expected to begin production in 2026. Deli was also listed among China’s Top 500 Private Enterprises in 2021, 2023 and 2024. The available material does not identify a public stock listing, a parent company beyond Deli Group, or a complete roster of current and former executives. Deli remains an active Chinese corporate brand group with domestic and international operations across stationery, office products, school supplies, equipment, furniture, tools, education and sporting goods. The available material identifies Deli Office as a Chinese office-equipment brand using the English name “Deli Office” and the Chinese name 得力办公. It supplies the brand’s country association and a corporate website, but does not establish a documented founding year, founder, headquarters, ownership chain, legal entity, or chronology of major business developments. No reliable Wikipedia article or other reference material with a confirmed historical narrative was provided. As a result, a responsible history can only record the present identification of the brand and the limits of the available evidence. The brand should not be assigned the history of a similarly named company or of a larger office-products group without a source explicitly linking the entities. Its placement in the office-equipment-brand taxonomy indicates a relationship to workplace hardware or office products, but the precise product categories, sales channels, geographic markets, and relationship to any parent organization remain unverified. There is also no supplied evidence supporting claims about international expansion, manufacturing operations, retail distribution, public listing, financial results, or current corporate management. Future documentation should prioritize official corporate pages, product catalogues, trademark or company-registration records, and reputable business reporting that clearly distinguishes the Deli Office brand from related corporate or product names. Until such evidence is available, the brand’s historical record remains an identification stub rather than a complete corporate biography.
- 2024
Hai Duong factory groundbreaking
[1]Deli holds a groundbreaking ceremony for a new factory in Hai Duong, Vietnam, planned to begin production in 2026.
- 2024
Nusign completed a brand upgrade from a functional stationery brand to an aesthetic 'stationery + lifestyle' brand.
Nusign completed a brand upgrade from a functional stationery brand to an aesthetic 'stationery + lifestyle' brand.
- 2019
United Nations Population Fund supplier relationship
[1]Deli becomes a supplier to the United Nations Population Fund.
- 2018
Vietnam production base established
[1]Deli establishes an overseas production base and operating company in Vietnam.
- 2015
Entry into printers
[1]Deli expands from stationery and desktop products into the printer industry.
- 2011
Strategic cooperation with Jingdong
[1]Deli signs a strategic cooperation agreement with e-commerce company Jingdong.
- 1998
Overseas market entry
[1]Deli begins entering markets outside China.
- 1997
Formal launch as Ningbo Deli Group Corporation
[1]The company is formally launched as Ningbo Deli Group Corporation Ltd.
- 1981
Deli Group is established
[1]Fujun Lou establishes the business that becomes Deli Group, initially as a locally focused Chinese stationery supplier.
- 1981
Deli Group was founded.
Products and positioning
A broad, scale-oriented office and school-products group combining accessible stationery with workplace equipment, furniture, tools, educational products and selected sporting goods. A broad, scale-oriented office and school-products group combining accessible stationery with workplace equipment, furniture, tools, educational products and selected sporting goods; its Deli Office line serves workplace and institutional procurement with full-category office products and integrated office solutions.
Office supplies
Deli Office
Deli Office is the group’s office-oriented line, serving workplace and institutional procurement with bulk stationery and related desktop products. Its positioning is directed toward organizations that need coordinated, repeatable supplies rather than isolated consumer purchases. Deli's flagship office supplies brand, providing full-category office products and integrated office solutions for customers across industries worldwide. Deli Office is the group’s flagship office-supplies brand, providing full-category office products and integrated office solutions for customers across industries worldwide. Its positioning is directed toward organizations that need coordinated, repeatable supplies rather than isolated consumer purchases.
School supplies
Deli School
Deli School focuses on products used by students, teachers and schools. The range sits within Deli’s wider educational-supplies business and complements its writing, paper, calculation, presentation and classroom-organization products.
Stationery
Nusign
Nusign is Deli's global cultural and creative stationery brand, creating innovative products centered on aesthetics and quality, marketed toward higher-end customer segments. It provides the group with a more design- and premium-oriented identity alongside Deli’s broader mass-market office and school-supply portfolio. Deli's global cultural and creative stationery brand, creating innovative products centered on aesthetics and quality.
Office furniture
Deli Plus
Deli Plus extends the group into office furniture and workplace environments. The line broadens Deli’s role from supplying desk accessories to participating in the physical organization and outfitting of offices. Deli Plus is a sub-brand created through deep cooperation between Deli Group and Japan's PLUS Group, aiming to become a well-known multi-channel leading office furniture brand. The line broadens Deli’s role from supplying desk accessories to participating in the physical organization and outfitting of offices.
Power tools
Deli Tools
Deli Tools is the group’s power-tool business. It represents a substantial category expansion beyond stationery, applying the Deli brand architecture to practical equipment used in workshop, maintenance and construction-related settings. A professional tool brand working with top German design teams to create durable, innovative, professional and excellent products, with a full industry chain layout from hardware tools to power tools and electromechanical equipment. Deli Tools is the group’s professional tool brand, working with top German design teams to create durable, innovative, professional and excellent products, with a full industry chain layout from hardware tools to power tools and electromechanical equipment. It represents a substantial category expansion beyond stationery, applying the Deli brand architecture to practical equipment used in workshop, maintenance and construction-related settings.
Educational tools
Deli Genius
Deli Genius focuses on educational tools and learning-oriented products. It complements Deli School by emphasizing educational utility and tools rather than the full range of conventional school stationery.
Sporting goods
Agnite
Agnite is Deli’s sporting-goods brand. Its inclusion in the group’s portfolio shows that Deli has extended its consumer-products activities beyond office and school use into sports and recreation. Agnite (Angelnat) is Deli’s professional youth health and sports brand, promoting youth healthy sports development and offering four product tiers of 'learn, test, practice, compete' around national policies and new physical education curriculum standards. Its inclusion in the group’s portfolio shows that Deli has extended its consumer-products activities beyond office and school use into sports and recreation.
Painting products
Damast
Damast is a painting-products brand and a joint brand associated with Deli and Pebeo. It places the group in creative and artistic materials, complementing its general stationery and educational-product activities. Damast (Dantu) is a painting-products brand jointly created by Deli Group and French art material maker Pébéo, adhering to strict and professional product concepts, aiming to become a globally leading professional art material brand. It places the group in creative and artistic materials, complementing its general stationery and educational-product activities.
Business procurement platform
JISHI
JISHI is a group-buying platform serving companies and government organizations. Rather than functioning solely as a product label, it represents a procurement and institutional-sales channel within Deli’s broader business ecosystem. JISHI (Deli Jishi) is a digital procurement service platform providing one-stop procurement solutions covering office supplies, industrial goods, employee benefits, marketing gifts, office furniture, corporate customization, system integration and public welfare services. Rather than functioning solely as a product label, it represents a procurement and institutional-sales channel within Deli’s broader business ecosystem.
Office equipment · 2015
Deli printers and office equipment
Deli entered the printer industry in 2015 and has since included printers and other office equipment among its product categories. This business extends the group’s relationship with offices from consumable and desktop supplies into hardware and document-production functions.
Stationery
Deli Stationery
Deli's stationery brand, offering personalized trend stationery and collaborating with well-known domestic and international IPs to give the brand a young, trendy and fashionable tone.
Angelnat
A professional youth health and sports brand promoting youth healthy sports development, offering four product tiers of 'learn, test, practice, compete' around national policies and new physical education curriculum standards.
Educational puzzle
Deli Puzzle
Deli Puzzle is Deli Group's educational puzzle brand, dedicated to helping parents explore children's potential and accompany children's growth.
Dantu
A brand jointly created by Deli Group and French art material maker Pébéo, adhering to strict and professional product concepts, aiming to become a globally leading professional art material brand.
Stationery
Moqingyan
Moqingyan is Deli's new Chinese-style professional stationery brand, inheriting Eastern intangible cultural heritage craftsmanship and incorporating Chinese aesthetic design, aiming to become China's leading stationery brand.
Deli Jishi
A digital procurement service platform providing one-stop procurement solutions covering office supplies, industrial goods, employee benefits, marketing gifts, office furniture, corporate customization, system integration and public welfare services.
Controversies
Worker deaths and indictment involving founder
Founder Jacobus Nienhuys returned to the Netherlands after being indicted in connection with the deaths of seven workers. The episode is part of the company's documented history of reliance on immigrant coolie labour in the colonial plantation system.
Brand decisions
2024
Develop the Hai Duong factoryStrategyBackground
Deli continued to expand its Vietnamese manufacturing footprint after establishing the Bac Ninh operation in 2018.
Action taken
On September 28, 2024, Deli held a groundbreaking ceremony for a new stationery factory in Hai Duong, Vietnam.
Aftermath
The project was reported to involve a planned investment of 270 million US dollars and an expected production start in 2026.
Planned factory investment. 270 million USD planned investment (Project announced in September 2024; expected production in 2026)
2018
Establish a Vietnamese production baseStrategyBackground
Deli’s international sales and overseas-market expansion created a need for production capacity outside China.
Action taken
Deli established an overseas production base in Vietnam and formed Deli Vietnam Company Limited in Bac Ninh.
Aftermath
The Vietnamese operation produced glue, whiteboards, electronic calculators and other school supplies, creating a platform for further regional manufacturing.
2015
Enter the printer industryStrategyBackground
Deli had developed from a stationery supplier into a broader office-products group and sought additional categories connected to workplace productivity.
Action taken
The company entered the printer industry, adding office hardware to its existing stationery and desktop-products portfolio.
Aftermath
The move reinforced Deli’s expansion from traditional stationery into office equipment and document-related products.
Sources6 sources
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