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Product brand

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Delice is a Dofreeze bakery brand offering coated cakes and treats, including cake rolls and pound cakes.

Last updated September 25, 2026

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Overview

Delice, also styled Délice on its Dofreeze UAE brand page, is a bakery brand associated with Dofreeze. The available brand description identifies its range as premium coated cakes and treats, while Wikidata describes it as a Dofreeze bakery brand focused on Swiss rolls and pound cakes. The products shown on the brand page include 320-gram cake rolls in strawberry, tiramisu, caramel, and double chocolate varieties, as well as blueberry pound cake with real blueberries and double chocolate pound cake. The page also lists multipacks, including two-roll packs and a variety pack. These listings establish the products presented through Dofreeze UAE, but do not establish the brand’s founding date, place of origin, corporate headquarters, or wider distribution footprint. The available evidence identifies Dofreeze as the brand’s associated company. It does not provide information about a founder, named executives, ownership structure beyond that association, or corporate listing status.

History

The available evidence identifies Delice (also rendered Délice on the Dofreeze UAE website) as a bakery brand by Dofreeze. It does not provide a founding date, the identity of a founder, or a dated account of the brand’s early development. Accordingly, no specific origin story or historical turning point can be established from the supplied material. The supplied Wikidata description characterizes Delice as a Dofreeze bakery brand for Swiss rolls and pound cakes. The Dofreeze UAE brand page presents a broader description of “premium coated cakes and treats” and lists individual cake-roll and pound-cake products. Its cake-roll flavors include strawberry, tiramisu, caramel, and double chocolate; its pound-cake listings include blueberry with real blueberries and double chocolate. Product formats shown include single listings, two-packs, and a variety pack combining strawberry, caramel, and double chocolate rolls. The brand page displays prices in AED and identifies products as in stock at the time represented by the supplied page text. This documents a retail presentation on Dofreeze UAE, but does not by itself establish the brand’s complete geographic reach, distribution channels, manufacturing locations, or present-day availability beyond that listing. The evidence does not identify executives, campaigns, acquisitions, corporate decisions, or controversies associated with Delice. Its history therefore remains limited to its documented association with Dofreeze and the product range shown in the supplied evidence.

Products and positioning

Presented by Dofreeze as a premium brand of coated cakes and treats.

  • Cake rolls

  • Pound cakes

Recent events

  • Unconfirmed

    Reported

    Delice opens Carterton store[3]

    The independent cafe brand Delice opened a new store in Carterton, Oxfordshire.

  • Reported

    Selver agrees to acquire the Comarket chain[4]

    Estonian supermarket operator Selver signed a deal to acquire the Comarket supermarket chain, along with two Delice branches and the Solaris food store.

Read more

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