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Delivery Dudes

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Corporate brand

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Delivery Dudes was a Florida-based on-demand delivery company that provided restaurant, grocery, alcohol, prescription, and household-item deliveries before being acquired by Waitr in 2021 and rebranded as ASAP.

Last updated August 31, 2026

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Overview

Delivery Dudes was a Florida-based on-demand delivery service founded in 2009 by Jayson Koss. The business began in Delray Beach under the name Delray Delivery Dudes and initially operated as a highly localized delivery service. Its early model centered on collecting restaurant food for customers and transporting it to their homes. The company later broadened its range of deliverable goods and expanded geographically through a combination of company-operated locations and franchises. The service gained momentum after a relatively slow beginning, with the business reporting stronger growth from 2012 onward. In October 2015, it added Dudes Liquor, a delivery offering for alcoholic beverages and associated supplies in Delray Beach. By that period, Delivery Dudes had operations in 29 cities across southern Florida, Tennessee, Colorado, Oregon, and Pennsylvania. By mid-2016, it reported approximately 2,000 drivers nationwide. Its franchising approach helped the brand enter additional local markets, and by late 2019 it served about 50 cities, with roughly half of its locations operating as franchises. The company expanded beyond restaurant meals as consumer demand for local delivery increased. In May 2020, it introduced Dudes Bodega in East Delray Beach as a no-contact service for groceries, prescriptions, household goods, and other essentials. The offering was subsequently extended throughout its South Florida markets. This broadened the brand from a restaurant-delivery specialist into a more general local-commerce and last-mile delivery platform. Delivery Dudes also undertook environmental and community initiatives. It worked with the Boca Raton-based ocean-cleanup organization 4ocean and gave customers the option to decline single-use cutlery with restaurant orders. In April 2020, the company donated delivery fees collected over two days to Hospitality Helping Hands, raising more than $14,000 for the nonprofit organization. In March 2021, Delivery Dudes agreed to sell its assets to Louisiana-based online restaurant pickup and delivery company Waitr Holdings for approximately $23 million. The transaction was intended to accelerate Waitr's growth in Florida. Shortly afterward, Delivery Dudes announced plans to hire 200 additional contract drivers in South Florida to support increased demand. As part of broader consolidation, Waitr changed its name to ASAP in 2022, and the Delivery Dudes identity was absorbed into that successor business. The brand is therefore best understood as a former regional delivery company rather than an active independent consumer brand.

History

Delivery Dudes originated in Delray Beach, Florida, in 2009, when Jayson Koss established a local delivery operation under the name Delray Delivery Dudes. The company started on a small scale, with delivery work focused primarily on restaurant food. Koss described the early business as slow to develop, but the service began gaining traction around 2012 as consumers became more accustomed to ordering goods for home delivery. The company subsequently pursued a broader geographic and commercial strategy. Rather than limiting itself to a single city, it used franchising alongside company operations to establish delivery coverage in additional markets. In October 2015, it introduced Dudes Liquor in Delray Beach, extending the business into alcohol delivery. At that point, its network covered 29 cities in Tennessee, Colorado, Oregon, Pennsylvania, and southern Florida. By mid-2016, Delivery Dudes had approximately 2,000 drivers nationwide. The company continued to add markets and reported service in 50 cities by late 2019, with approximately half of those locations operated as franchises. Its service portfolio expanded further during the COVID-19 period. In May 2020, Delivery Dudes launched Dudes Bodega in East Delray Beach as a no-contact delivery option for groceries, prescriptions, household products, and other essential items. The service was later made available across the company's South Florida markets. This move reflected a shift from a restaurant-focused delivery company toward a broader local delivery platform capable of handling everyday necessities. Delivery Dudes also promoted initiatives related to environmental responsibility and community support. In cooperation with 4ocean, an ocean-cleanup organization based in Boca Raton, it offered customers the ability to omit single-use cutlery from restaurant orders. In April 2020, it donated delivery fees collected over a two-day period to Hospitality Helping Hands, raising more than $14,000 for the organization. The company faced labor-related litigation during its expansion. Driver Justin Attai and other plaintiffs alleged that they had improperly been treated as independent contractors rather than employees. The claims included alleged violations of the Fair Labor Standards Act, including assertions that some drivers received less than minimum wage and did not receive required overtime compensation. Koss responded that the drivers involved were associated with a franchise operation. The case was settled in May 2016, during a period when several other app-based and delivery businesses faced similar worker-classification lawsuits. In March 2021, Delivery Dudes agreed to sell its assets to Waitr Holdings, a Louisiana-based online restaurant pickup and delivery company, for approximately $23 million. Waitr described the acquisition as a way to accelerate its expansion in Florida. Delivery Dudes continued recruiting in South Florida shortly after the agreement, announcing plans to add 200 contract drivers to meet demand. The brand's independent existence ended as it was integrated into Waitr's business. In 2022, Waitr changed its corporate name to ASAP amid industry consolidation and legal issues involving Waiter.com. Delivery Dudes is consequently a defunct or absorbed brand whose services and market presence continued, if at all, under the successor ASAP organization.

  • 2022

    Waitr adopts ASAP name

    [1]

    The acquiring company changed its name from Waitr to ASAP amid broader consolidation.

  • 2021

    Assets sold to Waitr Holdings

    [1]

    Delivery Dudes agreed to sell its assets to Waitr Holdings for approximately $23 million.

  • 2020

    Dudes Bodega introduced

    [1]

    The company launched no-contact delivery for groceries, prescriptions, household goods, and other essentials.

  • 2019

    Service reaches about 50 cities

    [1]

    By late 2019, the company reported operations in approximately 50 cities, with about half of its locations franchised.

  • 2016

    Network reaches approximately 2,000 drivers

    [1]

    The company reported approximately 2,000 drivers and continued using franchising to expand its geographic footprint.

  • 2016

    Driver lawsuit settled

    [1]

    Delivery Dudes settled litigation concerning driver classification, minimum-wage claims, and overtime allegations.

  • 2015

    Dudes Liquor launches

    [1]

    Delivery Dudes added alcohol and related-supplies delivery in Delray Beach.

  • 2012

    Business begins gaining momentum

    [1]

    After a slow initial period, the delivery service began to grow more rapidly.

  • 2009

    Company founded in Delray Beach

    [1]

    Jayson Koss founded the business in Delray Beach, Florida, as Delray Delivery Dudes, initially concentrating on local restaurant-food deliveries.

Products and positioning

A regional, locally focused on-demand delivery service combining restaurant delivery with convenience, alcohol, grocery, prescription, and household-item fulfillment. Its franchised operating model emphasized expansion across multiple local markets.

  • On-demand delivery · 2009

    Restaurant food delivery

    The company's core service collected prepared meals from participating restaurants and delivered them to customers. Restaurant delivery formed the foundation of the brand before it expanded into alcohol, groceries, prescriptions, and other household necessities.

  • Alcohol delivery · 2015

    Dudes Liquor

    Introduced in Delray Beach in October 2015, Dudes Liquor extended the delivery network beyond meals by offering alcoholic beverages and related supplies for home delivery.

  • Grocery and essential-goods delivery · 2020

    Dudes Bodega

    Dudes Bodega was a no-contact delivery service launched in East Delray Beach in May 2020. It covered groceries, prescriptions, household goods, and other essential items, later expanding across the company's South Florida markets.

Controversies

  • 2016

    Driver classification and wage lawsuit

    Driver Justin Attai and other plaintiffs sued Delivery Dudes, alleging that they should have been classified as employees rather than independent contractors. The complaint also alleged violations involving minimum wage and overtime under the Fair Labor Standards Act. The company stated that the drivers were part of a franchise. The case was settled in May 2016, and the available reference does not specify the settlement terms.

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Marketing campaigns

  • 20204ocean cutlery-reduction initiative

    South Florida

    Delivery Dudes worked with 4ocean to reduce the environmental impact of restaurant deliveries by giving customers the option to decline single-use cutlery.

    Outcome. The initiative provided an opt-out mechanism for disposable utensils; a broader quantified environmental result was not specified.

  • 2020Hospitality Helping Hands fee donation

    South Florida

    The company donated delivery fees collected over two days in April 2020 to Hospitality Helping Hands, a nonprofit organization.

    Outcome. The effort raised more than $14,000 for Hospitality Helping Hands.

Brand decisions

  • 2021

    Sale of assets to Waitr HoldingsM&A

    Background

    Delivery Dudes was operating a multi-state regional delivery network and Waitr was seeking to accelerate its expansion in Florida.

    Action taken

    The company agreed to sell its assets to Waitr Holdings for approximately $23 million.

    Aftermath

    The Delivery Dudes brand was absorbed into Waitr's operations. The company subsequently announced plans to add 200 contract drivers in South Florida. Waitr changed its name to ASAP in 2022.

    Reported acquisition consideration. Approximately US$23 million (March 2021)

  • 2020

    Expansion into essential-goods deliveryProduct launch

    Background

    Changing consumer behavior and increased demand for no-contact delivery created an opportunity to extend the service beyond restaurant meals.

    Action taken

    Delivery Dudes launched Dudes Bodega for groceries, prescriptions, household goods, and other necessities.

    Aftermath

    The service expanded from East Delray Beach across the company's South Florida markets.

Recent events

  • Reported

    Waitr partners with Denny’s for delivery[2]

    Waitr announced a national partnership with Denny’s under which Waitr, Bite Squad and Delivery Dudes will deliver from nearly 400 Denny’s locations across the United States.

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Sources2 sources

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