De'Longhi
Italian small-appliance brand best known for espresso and coffee machines, portable air conditioners, kitchen appliances, and household-care products.
Last updated November 4, 2026
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Overview
De'Longhi is an Italian small-appliance brand and the principal consumer-facing name of De'Longhi S.p.A., a publicly traded group headquartered in Treviso. Its origins date to 1902, when the De'Longhi family established a workshop producing industrial components. The business incorporated in 1950 and subsequently developed into a diversified manufacturer of domestic appliances. The company historically built a strong position in portable heating and air conditioning. It later broadened its portfolio into food preparation, cooking, coffee preparation, household cleaning, ironing, and other domestic-appliance categories. Coffee equipment has become the brand's most internationally recognizable business, spanning automatic bean-to-cup machines, espresso machines, hot-drink systems, and related accessories. Other recognizable products include the Pinguino range of portable air conditioners, gelato makers, kitchen appliances, dehumidifiers, and garment-care products. De'Longhi competes through a combination of Italian design, broad category coverage, engineering expertise, and an increasingly international distribution network. Its products are sold through specialist retailers, department stores, e-commerce channels, and local subsidiaries across numerous markets. Manufacturing and sourcing have become international over time: design and engineering remain associated with Italy, while the group has also used production facilities and supply-chain capabilities outside Italy, including capabilities obtained through the acquisition of Kenwood. The group's expansion has included moves beyond household appliances. In 2000 it acquired Climaveneta and DLRadiators, entering commercial heating, ventilation, air-conditioning, and refrigeration. Its majority investment in RC Group in 2006 strengthened its position in cooling systems, including applications such as data centers. The HVAC-related activities were subsequently separated from the main consumer-appliance business through the creation of the DeLclima group in 2012. De'Longhi also expanded its branded small-appliance portfolio through the 2001 acquisition of Kenwood and a 2012 agreement giving it perpetual rights to manufacture Braun-branded products in the small-appliance segment, while Procter & Gamble retained ownership of the Braun trademark. In 2020, De'Longhi announced the acquisition of Capital Brands, a company associated with blender and mixer products, for €420 million. Design remains an important part of the brand's identity. The Esclusivo kitchen-appliance line received a Red Dot design award in 2007, and company design leadership has received external recognition. The brand is positioned broadly in the mid-to-premium range, with particular emphasis on convenience, visual design, preparation quality, and the at-home café experience. De'Longhi remains active internationally, although its product mix, distribution, manufacturing footprint, and brand architecture vary by market.
History
De'Longhi traces its origins to 1902, when the De'Longhi family operated a small workshop manufacturing industrial parts in Treviso, Italy. The enterprise was incorporated in 1950. During its earlier development, the company became particularly associated with portable heating equipment and air conditioners, categories that helped establish its reputation in household climate control. Over time, De'Longhi expanded from heating and air conditioning into a much wider range of small domestic appliances. Its portfolio came to include food preparation and cooking equipment, coffee machines, household cleaning products, ironing appliances, dehumidifiers, and other products intended for everyday domestic use. Product design became a notable competitive feature. The Esclusivo kitchen-appliance line received a Red Dot design award in 2007, while design director Giacomo Borin had previously received industry recognition for his influence in product design. The group pursued both geographic and category expansion through acquisitions. In 2000, it acquired Climaveneta and DLRadiators, giving it a position in commercial heating, ventilation, air conditioning, and refrigeration. In 2001, De'Longhi acquired the British appliance maker Kenwood for £45.9 million. The transaction added a major brand and gave De'Longhi access to Kenwood's Chinese factory. As a result, the group's manufacturing model became increasingly international, with design and engineering remaining closely linked to Italy while some production took place in China and other locations. De'Longhi continued strengthening its HVACR activities through the acquisition of a majority stake in RC Group in 2006. The group was subsequently described as operating a network of production facilities and international subsidiaries serving dozens of countries. In 2012, the DeLclima group was created through a demerger, separating HVAC-related operations from the core De'Longhi consumer-appliance structure. The brand portfolio expanded again in 2012 through an agreement with Procter & Gamble concerning Braun small appliances. De'Longhi received perpetual rights to manufacture Braun-branded products in the relevant small-appliance segment, while Procter & Gamble retained ownership of the Braun name. In 2018, De'Longhi entered a partnership with India's Orient Electric to market small kitchen appliances in India. In November 2020, it announced the acquisition of Capital Brands, a blender and mixer specialist, for €420 million. Coffee preparation became one of De'Longhi's strongest areas of recognition. The company developed automatic and manual espresso equipment, including the Artista Series, alongside broader bean-to-cup and hot-drink offerings. It also maintained established positions in portable air conditioning through the Pinguino line, in domestic comfort through heaters and dehumidifiers, and in food preparation through products such as gelato makers and kitchen appliances. De'Longhi is listed on the Milan stock exchange under the ticker DLG. The group operates internationally through subsidiaries, retailers, distributors, and online channels. Its public profile combines Italian design and engineering with global sourcing and distribution. In 2022, the company attracted criticism over its continuing Russian operations after the invasion of Ukraine. The company reportedly paused new investments and development in Russia but retained existing activity, prompting scrutiny of its production, sales, recruitment, web presence, and advertising in that market.
- 2022
Majority stake in La Marzocco agreed
[10]De' Longhi agreed to acquire a majority stake in La Marzocco, strengthening its specialty and professional espresso presence.
- 2021
Eversys acquired
[10]The group acquired Eversys, a Swiss specialist in fully automatic professional coffee machines, extending its coffee activities into professional equipment.
- 2020
Capital Brands acquisition announced
[1]De'Longhi announced the acquisition of blender and mixer specialist Capital Brands for €420 million.
- 2018
Indian marketing partnership
[1]De'Longhi partnered with Orient Electric to market small kitchen appliances in India.
- 2017
Dehumidifiers receive allergy certification
[1]Five De'Longhi dehumidifiers received Asthma and Allergy Friendly certification from the Asthma and Allergy Foundation of America and Allergy Standards Limited.
- 2012
DeLclima demerger
[1]DeLclima was established through a demerger of HVAC-related activities from De'Longhi.
- 2012
Braun manufacturing rights agreement
[1]De'Longhi obtained perpetual rights to manufacture Braun-branded small appliances, with Procter & Gamble retaining trademark ownership.
- 2012
Braun household-appliance business added to the portfolio
[4]De' Longhi expanded its branded appliance portfolio through arrangements involving Braun household products.
- 2007
Esclusivo receives Red Dot recognition
[1]The Esclusivo kitchen-appliance line received a Red Dot design award.
- 2006
RC Group investment
[1]A majority stake in RC Group strengthened the group's commercial cooling and HVACR activities.
Products and positioning
Premium and upper-mainstream small domestic appliances, with particular strength in home espresso, automatic coffee preparation, Italian design, and user-friendly household climate products. International small domestic appliance group associated with coffee, kitchen, air conditioning, and home-care products.
Coffee appliances
Automatic coffee machines
De'Longhi's automatic coffee machines are designed to automate grinding, brewing, and milk preparation for drinks made from whole beans or ground coffee. The category is central to the brand's global identity and includes bean-to-cup systems aimed at bringing café-style beverages into the home.
Espresso machines
Artista Series
The Artista Series is an espresso-machine line associated with De'Longhi's coffee portfolio. It represents the company's focus on domestic espresso preparation, combining countertop appliance design with functions intended for brewing espresso and preparing milk-based beverages.
Portable air conditioners · 1990
Pinguino
Pinguino is De'Longhi's established portable-air-conditioner line. These products provide room cooling without the installation requirements of a conventional fixed split system and form part of the brand's historic strength in household climate-control appliances. Pinguino is De'Longhi's portable air-conditioner family and one of the brand's longest-running internationally recognized product lines. Products are designed for room cooling without permanent split-system installation, with model-specific functions such as dehumidification, fan operation, timers, and app connectivity. Pinguino is De'Longhi's established portable-air-conditioner line and one of the brand's longest-running internationally recognized product lines. These products provide room cooling without the installation requirements of a conventional fixed split system and form part of the brand's historic strength in household climate-control appliances. Model-specific functions include dehumidification, fan operation, timers, and app connectivity.
Food-preparation appliances
Gelato makers
De'Longhi gelato makers are countertop appliances for preparing frozen desserts at home. They extend the brand's food-preparation portfolio beyond coffee and cooking into specialized domestic entertaining and dessert equipment.
Kitchen appliances
Esclusivo
Esclusivo is a De'Longhi kitchen-appliance line recognized for product design. Its design distinction, including a Red Dot award in 2007, illustrates the company's effort to make visual form and countertop presentation part of its product proposition.
Household climate appliances
Dehumidifiers
De'Longhi dehumidifiers address moisture management in domestic spaces. In 2017, five models received Asthma and Allergy Friendly certification, providing an externally recognized example of the company's positioning around indoor comfort and household air quality.
Automatic coffee machines
Magnifica
Magnifica is De'Longhi's established family of automatic bean-to-cup coffee machines. Depending on the model and market, the range combines an integrated grinder, automatic brewing, adjustable coffee strength and volume, and manual or automatic milk preparation. It is positioned as an accessible route into freshly ground espresso-based drinks for home users.
Automatic coffee machines
Dinamica
Dinamica machines occupy a mid-to-premium position in De'Longhi's automatic coffee portfolio. They are designed around one-touch or guided preparation of espresso and milk drinks, with model-specific recipe programs, integrated grinding, adjustable settings, and cleaning functions. The line targets consumers who want broader beverage choice without manual barista preparation.
Automatic coffee machines
Eletta
Eletta is a higher-feature automatic coffee-machine family offering a wider range of milk-based beverages and programmable settings than basic bean-to-cup models. Its machines are designed for households that regularly prepare cappuccino, latte, and other specialty drinks, with integrated milk systems available on selected versions.
Premium automatic coffee machines
PrimaDonna
PrimaDonna represents one of De'Longhi's premium domestic automatic coffee platforms. Depending on the generation, products include extensive beverage menus, automatic milk systems, user profiles, touch or color interfaces, and connected features. The range is intended to provide café-style drinks with minimal manual intervention.
Manual espresso machines
La Specialista
La Specialista is designed for consumers who want greater involvement in espresso preparation while retaining guided assistance. Models typically combine a built-in grinder with dosing, tamping, temperature, and extraction controls intended to make manual preparation more repeatable. The line occupies a premium position between basic home espresso machines and fully automatic systems.
Drip and specialty coffee makers
Hot & Cold Brewed Coffee Makers
These products prepare brewed coffee in hot or cold formats, expanding De'Longhi's coffee offering beyond espresso. They address consumers who want batch brewing, iced coffee, or temperature-controlled preparation and are sold in selected markets under different model names.
Professional automatic coffee equipment
Eversys professional coffee machines
Eversys machines serve professional environments such as hospitality, offices, convenience locations, and food-service venues. The acquisition gave De' Longhi access to a specialist platform for automated espresso preparation outside the home.
Professional espresso equipment
La Marzocco professional espresso machines
La Marzocco is an Italian professional espresso-machine brand in which De' Longhi agreed to acquire a majority stake. Its equipment is associated with specialty coffee shops, professional baristas, and hospitality venues, complementing De'Longhi's domestic automatic and manual coffee ranges.
Coffee appliances
Coffee appliances
A core area of the group's small domestic appliance activity. The category is associated with at-home coffee preparation and forms one of the principal product areas identified in the group's corporate description. The available reference does not specify particular machines, technologies, sub-brands, or launch dates.
Kitchen appliances
Kitchen appliances
The group's kitchen portfolio covers small domestic appliances connected with food preparation and everyday kitchen use. The supplied material identifies the kitchen as a principal business area but does not enumerate individual product lines or provide reliable launch chronology.
Air conditioning
Air-conditioning appliances
Products serving household air-conditioning and indoor-comfort needs. This category expands the group beyond food and beverage preparation into climate-related domestic appliances. Specific models, markets, and technical platforms are not established by the available reference material.
Home care
Home-care appliances
A broad group of household-care products included in De'Longhi Group's stated business scope. The reference supports the existence of this category but does not identify particular appliances, sub-brands, or product-generation history.
Controversies
2022
Continued Russian operations after the invasion of Ukraine
De'Longhi was criticized for maintaining existing operations in Russia after the 2022 invasion of Ukraine. Although the company reportedly paused new investment and development, reports pointed to continuing production, local commercial activity, recruitment, website availability, and advertising. The controversy concerned the gap between suspending new development and continuing an established market presence.
Brand decisions
2022
Agreement to acquire a majority stake in La MarzoccoM&ABackground
De' Longhi aimed to reinforce its position across the coffee value chain, including the premium specialty and professional espresso segments.
Action taken
The group agreed to acquire a majority interest in La Marzocco while maintaining the brand's distinct identity.
Aftermath
The transaction broadened De' Longhi's coffee platform from household machines toward professional and specialty coffee equipment.
2021
Acquisition of EversysM&ABackground
The group identified professional automatic coffee equipment as a strategic extension of its consumer coffee activities.
Action taken
De' Longhi acquired Eversys, a Swiss specialist in fully automatic professional coffee machines.
Aftermath
The deal expanded the group's reach into offices, hospitality, food service, and other out-of-home coffee channels.
2020
Acquire Capital BrandsM&ABackground
De'Longhi pursued expansion in food-preparation appliances, particularly blending and mixing products.
Action taken
The company announced the acquisition of Capital Brands for €420 million.
Aftermath
The transaction broadened De'Longhi's participation in the blender and mixer segment.
Acquisition price. €420 million (2020)
2012
Obtain perpetual Braun small-appliance manufacturing rightsM&ABackground
De'Longhi aimed to expand its branded small-appliance offering through a relationship with Procter & Gamble.
Action taken
It paid €50 million immediately and agreed to pay a further €90 million over 15 years for perpetual rights to manufacture Braun-branded small appliances.
Aftermath
Procter & Gamble retained ownership of the Braun trademark while De'Longhi became responsible for manufacturing the relevant small-appliance products.
Rights consideration. €50 million upfront plus €90 million over 15 years (2012 agreement)
2001
Acquire KenwoodM&ABackground
De'Longhi sought to broaden its appliance portfolio and strengthen its international manufacturing and distribution capabilities.
Action taken
The company acquired British appliance maker Kenwood for £45.9 million and gained access to Kenwood's Chinese factory.
Aftermath
The transaction contributed to a more international production model while retaining strong Italian associations in design and engineering.
Acquisition price. £45.9 million (2001)
2001
Acquisition of KenwoodM&ABackground
De' Longhi sought to broaden its kitchen-appliance portfolio and international presence through the purchase of the British Kenwood brand.
Action taken
The group acquired Kenwood and incorporated its products and brand into the wider portfolio.
Aftermath
The transaction increased the group's exposure to food preparation and strengthened its multi-brand international structure.
Recent events
Reported
De’Longhi launches global advertising campaign featuring Brad Pitt[11]
De’Longhi launched its first international advertising campaign, directed by Damien Chazelle and featuring Brad Pitt as brand ambassador.
De’ Longhi agrees to acquire full control of Eversys[12]
De’ Longhi Group reached an agreement to take over full control of Eversys, acquiring the remaining 60% stake for about CHF 110 million. Closing was subject to antitrust approval and expected within the first half of 2021.
Reported
De’Longhi announces acquisition of production plant in Romania[13]
De’Longhi announced its acquisition of a production plant in Madaras, Bihor County, Romania. The site includes two buildings and existing production facilities.
Reported
MKR: The Rivals announces 2020 season partners[14]
Seven's MKR: The Rivals announced its partners for the 2020 season, with Coles, A2 Milk, DeLonghi Group, KFC and Yellowtail returning and Arnott’s and Hyundai joining as new partners.
Sources14 sources
- 1De' Longhien.wikipedia.org
- 2De'Longhi official websitedelonghi.com
- 3De' Longhi Group — Historydelonghigroup.com
- 4De' Longhi Group — Brandsdelonghigroup.com
- 5De' Longhi Group — Governancedelonghigroup.com
- 6De' Longhi Group — Investors and press releasesdelonghigroup.com
- 7De' Longhi Group — Corporate websitedelonghigroup.com
- 8De'Longhi Group corporate websitedelonghigroup.com
- 9https://www.delonghigroup.comdelonghigroup.com
- 10Eversys acquireddelonghigroup.com
- 11德龙推出由布拉德·皮特出演的全球广告宣传活动business-review.eu
- 12德龙集团同意收购Eversys全部股权startupticker.ch
- 13德龙宣布收购罗马尼亚生产工厂mediafax.ro
- 14《MKR: The Rivals》公布2020季合作伙伴mumbrella.com.au
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