Deluxe Music
Product brand
UnclaimedA German free-to-air music television channel serving mainly adult audiences with genre-spanning music programming.
Last updated August 24, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
Deluxe Music is a German free-to-air music television channel operated by Just Music Fernsehbetriebs and owned by High View Holding. The service was established in 2004 by German media entrepreneurs Markus Langemann and Cosmin Ene, and began broadcasting on 1 April 2005. Its principal audience is adults aged approximately 25 and over, distinguishing it from youth-oriented music television through a broader emphasis on established popular music and themed programming. The channel's programming is organized around music videos and music-related television formats. During the daytime, Deluxe Music generally focuses on broadly accessible and popular music. Its schedule can become more genre-specific during the evening and overnight periods, with programming built around styles such as disco, rock and other musical themes. This format allows the channel to operate both as a general music service and as a collection of curated genre windows rather than as a single-style station. Deluxe Music is distributed in Germany through satellite and cable platforms. Its satellite transmission uses Astra at 19.2 degrees east, while cable availability depends on the relevant network operator. A high-definition version was introduced in December 2012 through the HD+ platform, extending the brand into the paid or platform-based HD television environment while the core service remained free to air. The business experienced a major ownership and corporate transition in 2012. Deluxe Television, the operating company associated with the channel, filed for insolvency in January of that year. In March 2012, the channel and related operations were acquired by the High View group, which subsequently developed Deluxe Music as part of a wider portfolio of thematic television services. The brand later expanded beyond its original flagship channel. Schlager Deluxe, a specialist service dedicated to Schlager music, received a broadcasting licence in January 2020. Test transmissions began in July 2020, followed by a full round-the-clock launch in December 2020. In 2023, High View announced an arrangement with satellite operator SES for additional capacity supporting four further free-to-air music channels: Deluxe Dance by Kontor, Deluxe Flashback, Deluxe Rock and Deluxe Rap. These channels began broadcasting on 1 February 2023. Deluxe Lounge subsequently launched as another free-to-air service on Astra 19.2 degrees east in October 2023. Deluxe Music therefore functions both as an individual German music channel and as the anchor of a broader thematic music-television portfolio. Its model combines curated video programming, satellite and cable distribution, high-definition availability and genre-focused sister services.
History
Deluxe Music was created in 2004 by German media entrepreneurs Markus Langemann and Cosmin Ene as a music television service aimed primarily at an adult audience. The channel commenced broadcasting on 1 April 2005. From its launch, its concept centered on music videos and music-related programming rather than general entertainment, with a target audience of viewers aged approximately 25 and above. Its schedule was designed to cover a broad range of musical tastes. Daytime programming generally emphasized popular and accessible music, while evening and overnight blocks could concentrate on particular styles, including disco and rock. This combination gave the channel a generalist music identity while allowing it to curate more specialized programming at different times of day. Deluxe Music was distributed through Astra satellite transmission at 19.2 degrees east and through cable systems in Germany. In December 2012, the brand expanded its technical offering with an HD version carried through the HD+ package. The channel's corporate structure changed significantly in the same year: Deluxe Television filed for insolvency in January 2012, and the High View group acquired the business in March. High View subsequently operated Deluxe Music through Just Music Fernsehbetriebs and incorporated it into a broader portfolio of thematic television services. The portfolio began to develop more clearly around specialist music brands in 2020. Schlager Deluxe received a broadcasting licence in January, entered test transmission in July and moved to full 24-hour programming in December. The service extended the group's presence into Schlager, a major German-language popular-music category, while retaining the wider Deluxe identity. In January 2023, High View announced an agreement with satellite operator SES to obtain additional capacity for four new free-to-air music channels. Deluxe Dance by Kontor, Deluxe Flashback, Deluxe Rock and Deluxe Rap all began broadcasting on 1 February 2023. The group added another service later that year when Deluxe Lounge launched free to air on Astra 19.2 degrees east in October. The history of Deluxe Music is consequently marked by three stages: establishment as an adult-focused German music channel, restructuring under High View following the 2012 insolvency, and expansion into a family of genre-oriented services distributed through satellite and other television platforms.
- 2023
Four thematic channels launch
[1]Deluxe Dance by Kontor, Deluxe Flashback, Deluxe Rock and Deluxe Rap begin free-to-air transmission on 1 February.
- 2023
Deluxe Lounge launches
[1]Deluxe Lounge begins free-to-air broadcasting on Astra 19.2 degrees east in October.
- 2020
Schlager Deluxe is licensed
[1]The Schlager-focused sister channel receives its broadcasting licence.
- 2020
Schlager Deluxe reaches full launch
[1]After test broadcasts beginning in July, Schlager Deluxe starts continuous 24-hour broadcasting in December.
- 2012
Deluxe Television enters insolvency
[1]The operating company files for insolvency in January.
- 2012
High View acquires the channel
[1]High View acquires Deluxe Television and associated operations in March.
- 2012
HD service launches
[1]An HD version becomes available through the HD+ package in December.
- 2005
Regular broadcasting begins
[1]Deluxe Music starts broadcasting on 1 April 2005.
- 2004
Deluxe Music is founded
[1]Markus Langemann and Cosmin Ene establish the German music television venture that becomes Deluxe Music.
Products and positioning
An adult-oriented German music television brand offering curated popular music by day and more specialized genre programming during evening and overnight periods.
Music television channel · 2005
Deluxe Music
The flagship German free-to-air music channel. It combines broadly popular music programming during the day with more specialized genre blocks, including disco and rock, during later hours. The service is distributed by Astra satellite and cable systems, with an HD version available through HD+.
Genre music television channel · 2020
Schlager Deluxe
A sister channel dedicated to Schlager music. It received a broadcasting licence in 2020, tested transmissions from July of that year and began full 24-hour broadcasting in December 2020.
Dance music television channel · 2023
Deluxe Dance by Kontor
A thematic free-to-air channel focused on dance-oriented music, launched as part of High View's expanded Deluxe portfolio in February 2023.
Music television channel · 2023
Deluxe Flashback
A free-to-air thematic channel built around retrospective or catalogue-oriented music programming. It launched with the additional Deluxe services in February 2023.
Rock music television channel · 2023
Deluxe Rock
A specialist free-to-air service centered on rock music, introduced in February 2023 as part of the expanded Deluxe channel portfolio.
Rap music television channel · 2023
Deluxe Rap
A thematic free-to-air channel focused on rap music, launched alongside the other new Deluxe services on 1 February 2023.
Music television channel · 2023
Deluxe Lounge
A free-to-air music television service that joined the Deluxe portfolio on Astra 19.2 degrees east in October 2023.
Brand decisions
2023
Expansion into additional thematic music channelsStrategyBackground
High View announced that additional satellite capacity would support a wider group of genre-focused music services.
Action taken
Following an agreement with SES, Deluxe Dance by Kontor, Deluxe Flashback, Deluxe Rock and Deluxe Rap launched free to air on 1 February 2023.
Aftermath
The Deluxe brand expanded from a single flagship station into a broader collection of music channels.
2023
Launch of Deluxe LoungeProduct launchBackground
The channel portfolio continued to grow after the February 2023 launches.
Action taken
Deluxe Lounge began free-to-air broadcasting on Astra 19.2 degrees east in October 2023.
Aftermath
The service added another thematic outlet to the Deluxe family.
2020
Development of Schlager DeluxeProduct launchBackground
High View expanded the Deluxe identity into genre-specific music television.
Action taken
Schlager Deluxe received a licence, conducted test broadcasts from July and launched continuous programming in December.
Aftermath
The portfolio gained a dedicated Schlager channel alongside the flagship service.
2012
Insolvency filing by Deluxe TelevisionOtherBackground
The company operating the Deluxe Music business filed for insolvency in January 2012.
Action taken
Deluxe Television entered insolvency proceedings.
Aftermath
The business was acquired by High View in March 2012.
2012
High View acquires Deluxe Music operationsM&ABackground
The channel required a new ownership structure following Deluxe Television's insolvency.
Action taken
High View acquired Deluxe Television and the related channel operations in March 2012.
Aftermath
Deluxe Music continued under High View ownership and later became part of a larger thematic music-channel portfolio.
2012
Launch of Deluxe Music HDProduct launchBackground
The channel sought to extend its distribution and technical offering beyond standard-definition television.
Action taken
An HD version of Deluxe Music was introduced through the HD+ package in December 2012.
Aftermath
The brand gained a high-definition distribution option alongside its satellite and cable availability.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/deluxe-music · Editorial policy · How profiles are compiled