Demandbase

Demandbase is a B2B go-to-market platform. According to its official site, it turns signals into coordinated action across an entire GTM organization to prioritize the right accounts and drive revenue, using AI to analyze signals, accounts, and buying group activity. Its Demandbase One product is described as automating signal intelligence and go-to-market outcomes across the customer journey, unifying data, automating execution, and connecting the stack with shared insights and workflows. The platform spans marketing, sales, advertising, and data functions, and the company also offers a B2B data platform that connects verified accounts, buyers, and person-level intent into a trusted foundation for go-to-market. Demandbase states it was founded in 2006 to give B2B marketers better intelligence, and its about page lists acquisitions of Spiderbook (2016), Engagio (2020), and InsideView and DemandMatrix (2021).

Demandbase states that it was founded in 2006 to give B2B marketers better intelligence. Its about page describes subsequent phases: innovations in ABM and intent data from 2007–2015 reshaped how teams target and engage accounts; in 2016 it acquired Spiderbook to automate identification of companies likely to buy, including those already in-market; in 2020 it acquired Engagio, which it says reshaped the B2B martech landscape and how B2B companies go-to-market; and in 2021 it acquired InsideView and DemandMatrix to offer a complete one-stop-shop for quality data across five key components required for B2B go-to-market — firmographics, technographics, intent, account identification and contacts. The about page also lists a 2023–2024 entry that is truncated in the available evidence.

Pipeline AI platform for B2B go-to-market teams

• Demandbase One

  Demandbase One automates signal intelligence and go-to-market outcomes across the customer journey, unifying data, automating execution, and connecting the stack with shared insights and workflows.

• B2B data platform

  Demandbase's data connects verified accounts, buyers, and person-level intent into one trusted foundation for go-to-market, enriching systems, identifying in-market buying groups, and activating buyer and account intelligence across CRM, warehouse, and workflows.

• 2020.06.16

  Reported2020.06.16

  Demandbase acquired Engagio[5]Demandbase 收购 Engagioprnewswire.com

  Demandbase announced that it had acquired Engagio. Engagio's team would join Demandbase, and Engagio co-founders Jon Miller and Brian Babcock would join Demandbase's leadership team.

• 2020.03.24

  Reported2020.03.24

  Uberflip and Demandbase announce a Demandbase app for Uberflip's platform[6]Uberflip 与 Demandbase 宣布推出适用于 Uberflip 平台的 Demandbase 应用prweb.com

  Uberflip and Demandbase announced a Demandbase app within Uberflip’s content experience platform, designed to let marketers dynamically personalize content destinations for account-based marketing programs.

Read more

1. 1ABM Platform for B2B Sales & Marketing Success | Demandbasedemandbase.com
2. 2Demandbase One™ Products | Go-To-Market Platformdemandbase.com
3. 3Transform Your GTM Strategy with Demandbase’s ABM Toolsdemandbase.com
4. 4B2B Data Platform for Verified Accounts, Buyers & Intentdemandbase.com
5. 5Demandbase 收购 Engagioprnewswire.com
6. 6Uberflip 与 Demandbase 宣布推出适用于 Uberflip 平台的 Demandbase 应用prweb.com