Demner, Merlicek & Bergmann

Demner, Merlicek & Bergmann, commonly abbreviated as DMB., is an Austrian advertising and public relations agency founded in 1969 by Mariusz Jan Demner. It is a private company headquartered in Vienna. The agency was initially known as Demner & Merlicek after Franz Merlicek joined, and in 1976 Harry Bergmann joined as a copywriter. In 1995 the agency changed its name to Demner, Merlicek & Bergmann. In 2000 it published a book about its work over the previous 30 years titled "Schlagobers," edited by Walter Lürzer. In 2007 the agency first exceeded 100 million euros in revenue. In February 2015 Franz Merlicek, who had already sold his shares in the late 1980s, left the company. In December 2018 the company announced that Harry Bergmann would no longer remain as managing director; after his resignation his share was sold to Mariusz Jan Demner, and Bergmann stepped down in April 2019. In 2019 the company's brand was revised and the agency renamed DMB. In October 2020 Michael Lorenz was appointed Head of Creative Design at DMB., and in the same month Demner, Merlicek & Bergmann launched their first broadcast, the DMB. Impact Talk. In February 2021 Marcello Demner joined the management board as head of Business Development. Since 2022 Marcello Demner has been managing director together with Moana Merzel and Jürgen Vanicek. In September 2021, FLY', a new creative consulting branch of DMB., was founded by Marcello Demner, Jacky Hamid and Katharina Schmid, focusing on new marketing strategies such as brand, culture, sales and innovation rather than traditional strategies like direct advertising. In 2014, together with the Institute of the Vienna University of Economics and Business, DMB. developed an instrument to measure brand attractiveness in valid figures and concrete measures, based on brand awareness and three constructs: reputation, emotion and curiosity, which contribute to "brand magnetism" or popularity. Over the decades, Demner, Merlicek & Bergmann has served numerous clients in various European countries, including Asfinag, Bank Austria, BioBloom, bob, Creditanstalt, Darbo, Heute, Ja! Natürlich, Julius Meinl, Markenartikelverband für Österreich, Frankreich, Dänemark, Merkur, NEOH, Ports de Monaco, Rewe Group, Stiegl, Volksbank, Vöslauer, VW, Museum für angewandte Kunst Wien, Wiener Städtische Versicherung, WIFI, Wiener Zucker, XXXLutz and many more. The agency campaigned for Austria's accession to the European Union for two years. In early 1994, under the government of Chancellor Franz Vranitzky and Vice Chancellor Erhard Busek, the Austrian population was very skeptical about joining the EU. DMB. launched a large-scale campaign with the slogan "Gemeinsam statt Einsam" (Together instead of Lonely). Subsequently, 66.6 percent of voters voted in favor with a turnout of 82.4 percent. On January 1, 1995, Austria finally joined the EU. In 2000, former Soviet President Mikhail Gorbachev appeared in a commercial shot by Demner, Merlicek & Bergmann in Vienna for the Austrian Federal Railways (ÖBB). The slogan was "Perestroika in der ÖBB" and it was filmed at Vienna-Floridsdorf station. The spot first aired on ORF on May 10, 2000. The campaign "Rebranding European Muslims" was a public campaign that began at the Berlin Biennale 2012 and continued at a gala event in Graz. The mission was to question and explore the conflict around Islam in Europe. Three branding agencies participated: Demner, Merlicek & Bergmann, Love Tensta and Metahaven. Each proposal was presented before a live audience, and the winner was determined by vote. The winner was Demner, Merlicek & Bergmann. The agency ranked first in the EFFIE ranking in the entire German-speaking region in 2011 and was number 1 in the Austrian creative ranking in 2010. In 2008 and 2010 it won all three "Top Spot" advertising awards in gold, silver and bronze.

Demner, Merlicek & Bergmann was founded in 1969 by Mariusz Jan Demner. After Franz Merlicek joined the company, it became known as Demner & Merlicek. In 1976 Harry Bergmann joined the agency as a copywriter. In 1995 the agency changed its name to Demner, Merlicek & Bergmann. In 2000 the agency published a book about its work over the previous 30 years titled "Schlagobers," edited by Walter Lürzer, an Austrian entrepreneur and founder of Lürzer's Archive. In 2007 the agency first exceeded 100 million euros in revenue. In February 2015 Franz Merlicek, who had already sold his shares in the late 1980s, left the company. In December 2018 the company announced that Harry Bergmann would not remain as managing director; after his resignation his share was sold to Mariusz Jan Demner, and Bergmann stepped down in April 2019. In 2019 the company's brand was revised and the agency renamed DMB. In October 2020 Michael Lorenz was appointed Head of Creative Design at DMB., and in the same month Demner, Merlicek & Bergmann launched their first broadcast, the DMB. Impact Talk. In February 2021 Marcello Demner joined the management board as head of Business Development. Since 2022 Marcello Demner has been managing director together with Moana Merzel and Jürgen Vanicek. In September 2021, FLY', a new creative consulting branch of DMB., was founded by Marcello Demner, Jacky Hamid and Katharina Schmid. The idea behind the founding was to develop more instrumental and detailed strategies for clients' growth needs. According to sources, the unit focuses on new marketing strategies such as brand, culture, sales and innovation and less on traditional strategies like direct advertising. In 2014, together with the Institute of the Vienna University of Economics and Business, DMB. developed an instrument to measure the attractiveness of brands in valid figures and concrete measures. Based on existing brand awareness, three constructs in particular influence "brand magnetism" or popularity across industries: reputation, emotion and curiosity, with each component contributing to brand magnetism. Over the decades, Demner, Merlicek & Bergmann has served numerous clients in a range of European countries, including Asfinag, Bank Austria, BioBloom, bob, Creditanstalt, Darbo, Heute, Ja! Natürlich, Julius Meinl, Markenartikelverband für Österreich, Frankreich, Dänemark, Merkur, NEOH, Ports de Monaco, Rewe Group, Stiegl, Volksbank, Vöslauer, VW, Museum für angewandte Kunst Wien, Wiener Städtische Versicherung, WIFI, Wiener Zucker, XXXLutz and many more. Demner, Merlicek & Bergmann campaigned for Austria's accession to the European Union for two years. In early 1994, under the government of Chancellor Franz Vranitzky (Social Democratic Party of Austria) and Vice Chancellor Erhard Busek (Christian-conservative People's Party, ÖVP), the Austrian population was very skeptical about Austria's accession to the European Union. Demner, Merlicek & Bergmann was therefore commissioned to conduct a campaign to convey a positive impression of the planned EU accession. DMB. launched a large-scale campaign with the slogan "Gemeinsam statt Einsam" (Together instead of Lonely). Subsequently, 66.6 percent of voters voted in favor with a turnout of 82.4 percent. On January 1, 1995, five years after the formal application for accession, Austria finally joined the EU. In 2000, the last and former President of the USSR, Mikhail Gorbachev, appeared in a commercial that Demner, Merlicek & Bergmann shot in Vienna for the Austrian Federal Railways (ÖBB). The slogan was "Perestroika in der ÖBB" and it was filmed at Vienna-Floridsdorf station. The spot first aired on ORF on May 10, 2000. The campaign "Rebranding European Muslims" was a public campaign that began at the Berlin Biennale 2012 and continued at a gala event in Graz. The mission of this campaign was to question and explore the conflict around Islam in Europe. For the research, the Social Movement commissioned three branding agencies to change the perception of European Muslims among non-Muslim Europeans. Three branding agencies participated in the campaign: Demner, Merlicek & Bergmann, Love Tensta and Metahaven. Each proposal was presented before a live audience, and the winner was determined by vote. The winner of the campaign was Demner, Merlicek & Bergmann. The agency ranked first in the EFFIE ranking in the entire German-speaking region in 2011 and was number 1 in the Austrian creative ranking in 2010. In 2008 and 2010 it won all three "Top Spot" advertising awards in gold, silver and bronze. In the same year, the "Ja! Natürlich" campaign won the Federal Advertising Prize in the Print/Third-party advertising category and the campaign for Mömax won the overall prize. The agency also won national and international awards at competitions including Cannes Lions, ADC New York, ADC Germany, ADC Europe, Eurobest, One Show, John Caples, New York Festival, Creativ Club Austria, Effie, Staatspreis Marketing, Staatspreis Werbung and others.

• Agency founded by Mariusz Jan Demner

• Harry Bergmann joins as copywriter

• Agency renamed Demner, Merlicek & Bergmann

• Published book "Schlagobers" about 30 years of work

• First exceeded 100 million euros in revenue

• Franz Merlicek leaves the company

• Announced Harry Bergmann would leave as managing director

• Rebranded as DMB.

• Michael Lorenz appointed Head of Creative Design; DMB. Impact Talk launched

• Marcello Demner joins management board

• FLY' creative consulting branch founded

• Marcello Demner, Moana Merzel and Jürgen Vanicek become managing directors

Full-service advertising and PR agency with a focus on creative campaigns and brand strategy.

• DMB. Impact Talk

  First broadcast launched in October 2020

• FLY'

  Creative consulting branch founded in September 2021

• Gemeinsam statt Einsam
• Perestroika in der ÖBB
• Rebranding European Muslims

1. 1Home — Demner, Merlicek & Bergmanndmb.at
2. 2Demner, Merlicek & Bergmannwikidata.org
3. 3Demner, Merlicek & Bergmannde.wikipedia.org