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Dent Wizard

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Corporate brand

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Dent Wizard is a North American provider of automotive reconditioning and SMART repair services, including Paintless Dent Repair, wheel refinishing, and bumper and hail damage repair.

Last updated September 15, 2026

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Overview

Dent Wizard specializes in SMART repairs (small to medium area repair techniques), providing advanced repairs on vehicles on-site in dealerships throughout the United States and Canada. Its services include Paintless Dent Repair (PDR), wheel refinishing, bumper and hail damage repair, and exterior paint touch-ups. The company states it has been dedicated to continuous innovation and excellence in the auto reconditioning industry for over four decades, serving dealerships, body shops, rental fleets, and automotive auctions across North America. It works with car dealerships, rental agencies, automobile auction companies, insurance companies, and body shops.

History

Dent Wizard was officially incorporated in Miami, FL in 1983 and began franchising across the United States in 1989. At the start of 2003, Manheim acquired and integrated approximately 34 Dent Wizard franchises nationwide, and 2003 was also the year the company began offering paint services. After the successful launch of the Ding Shield Program, Dent Wizard expanded its offerings in 2007 to include interior, wheel, glass repairs, and key services. In 2011 it introduced the Frontline Fast and Mobile Wheels programs, followed by appraisal services in 2015 and catastrophe hail services in 2016. Dent Wizard officially joined DealerTire in 2020 to create a reliable aftersales dealer services platform for replacement tires.

Products and positioning

The World Leader in Automotive Reconditioning; North America's undisputed leader in the automotive reconditioning services market.

  • Paintless Dent Repair (PDR)

  • Wheel refinishing

  • Bumper and hail damage repair

  • Exterior paint touch-ups

  • Interior restoration

  • Key services

  • Paint defect correction

  • Wheel remanufacturing

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